00:02В Истанбул, некоторые из больших крупных бизнес-грыптов
00:06построили больше не компания.
00:08Они построили галлери, музеи и фондации.
00:11Итак, что культуры приводят к городу?
00:14И может это привлекать посетителей, talent и бизнес?
00:17Давайте узнать!
00:26Продолжение следует...
00:36Продолжение следует...
00:39Чтобы увидеть как бизнес-то обращается в тапиле,
00:43наш первый stop
00:44is the Sabange University-Sakèp Sabange Museum,
00:47where an exhibition of Yoko Ono
00:49is bringing international contemporary art to Istanbul.
00:53The exhibition,
00:54a collaboration with Spain's MUSAK and AKBank,
00:57is an example of how Turkish business
00:59is connecting Istanbul to the global art world
01:02and shaping how the city is seen in Europe and beyond.
01:18Продолжение следует...
01:42Sabanj isn't an isolated case.
01:45At Istanbul Modern, Turkish business has turned contemporary art
01:49into a point of contact between Turquie and the world.
01:53Backed by funding sponsor Ej Zajbache,
01:55the museum reopened in 2023 in a building by Renzo Piano.
02:00I think today, if a city wants to attract international talents
02:05and international investment,
02:08a strong business environment and a good economy
02:11are only part of the picture.
02:13I think quality of life is just as important.
02:17These are all part of what makes a city attractive.
02:20So for us at Ej Zajbache,
02:22an investment in culture is really an investment
02:25in the future of a city,
02:26especially in terms of its international attractiveness.
02:36Corporate involvement in culture can take another form.
02:40Not paintings, but machines and transportation.
02:43At the Rahmi Mkoç Museum,
02:45one of Turquie's largest business groups
02:48has preserved the country's industrial history.
02:51And for the team here,
02:53the collection isn't only about preserving the past,
02:56they have a particular audience in mind.
02:58Rahmi Mkoç Museum is not only in Turkey's industry history,
03:03but in the world's industry history,
03:05the world's industry heritage,
03:06the world's industry heritage,
03:07the world's industry heritage.
03:23It's cultural significance has been recognized beyond Turquie too.
03:28In 1996, it became the first Turkish museum
03:31to win the Council of Europe Museum Prize.
03:38Together, they've helped build a cultural ecosystem
03:42that's now part of Istanbul's identity.
03:45But does it matter beyond culture
03:47to visitors, businesses and investors?
03:50To find out, we turn to a different kind of business,
03:53TAV airports, an international operator
03:56at one of Turquie's main gateaways to the world.
03:59Airports are no longer simply places to pass through.
04:03They're also part of the visitor experience.
04:05To make people happy,
04:06in Turkey, you need to have something unexpected.
04:09Just this year, we have done like 16 cultural events
04:12in our airports in Turkey.
04:14And culture matters in business too,
04:17not just at the gate.
04:18Business is not numbers.
04:20Business is people.
04:21To do business, you need to know people.
04:23And to know people, you need to understand culture.
04:25In Turkey, you have French companies,
04:27but also Italian, German, European companies,
04:31established here alone or with Turkish partners
04:33for decades, and it's a full ecosystem.
04:37It's kind of Lego,
04:40but each piece are coming from everywhere in Europe,
04:43including Turkey.
04:45For a city that attracts visitors' talent and investment,
04:48culture is a huge part of the appeal.
04:51It's also part of how Istanbul is seen in Europe and beyond.
04:55爱ist.it and French sisters,
04:56ambassador the power of capital,
05:00Продолжение следует...
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