00:00iShowSpeed, a multi-millionaire, just got mailed two brand new iPhones and an Apple Watch
00:04completely for free.
00:05Oh, that boy.
00:08This smells like...
00:09Now fans are asking the obvious question.
00:11Why are everyday buyers paying full price while wealthy influencers keep getting handed everything
00:15for nothing?
00:16It didn't take long for the backlash to build on X.
00:18While some jumped to Speed's defense, arguing that people watch streamers more than TV nowadays,
00:23it raises a bigger question.
00:25What exactly is Apple buying with two phones and a watch?
00:27W's in the stream, W's in the chat.
00:30Here's the logic digital marketers point to.
00:32Gifting influencers' expensive tech was really never about brand awareness.
00:36Most of Speed's audience already owns an iPhone, so Apple isn't trying to introduce the product.
00:40When a brand like Apple works with top creators, they aren't paying for a customer.
00:44They're paying for a moment.
00:45We got the new iPhone, chat!
00:47And we got another one, y'all.
00:49Who wants the other one, chat?
00:50Sending top streamers a new lineup buys millions of Gen Z eyes watching their favorite creator
00:55flex the latest tech live on camera, looking effortlessly cool.
00:58Or as one viewer put it, they're walking billboards.
01:01And with live streaming, Clipping Culture does the heavy lifting,
01:04meaning a 10-second unboxing moment gets re-shared millions of times,
01:07far beyond Speed's core audience.
01:09So what do you think?
01:10Is this high-level marketing, or a slap in the face to everyday fans paying full price?
01:15Drop your take below and follow what's trending before you buy your next upgrade.
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