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Nick Cannon sits down with Hip-HopVibe.com at Live Nation in Beverly Hills alongside Justina Valentine and Rip Micheals to talk Wild ’N Out Live: The Next Generation.

Cannon says the live show is built so fans are part of it, not just watching from a seat. Wear your best outfit, he warns, because the cast will pull people on stage and talk about it. Classic games like Toe Up From the Floor, Star Sightings, and Family Reunion are being scaled for arenas. He compares that feeling to growing up and getting pulled into a live taping of Martin or In Living Color.

He also teases city-by-city musical guests from old-school legends to new artists, with performers staying to play the games instead of doing a song and leaving. On the business side, Cannon says Wild ’N Out is an open-door platform, not a lock-you-in contract. He points to Justina Valentine, 85 South, DC Young Fly, Chico Bean, and Karlous Miller as proof that people can leave, win on their own, and still come back.

The interview closes on Rip Micheals. Cannon calls him the Don King of Wild ’N Out and the best promoter he has ever seen. After a Katt Williams arena show, Cannon said he wished Wild ’N Out could get there. Micheals told him “say less.” The next summer they went from colleges to arenas.

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Transcript
00:07the turn up for what's we be like hey yo live nation turn up turn up for what you know
00:13it's
00:13like that type of so that it's that small but all the way to where like yo you coming up
00:17wild
00:18and i'll show you gonna get roasted you know you wear your best outfit because we gonna bring you
00:22on stage and talk shit about it but it's like but that's the stuff that people always love so when
00:27we're playing toe up from the flow up or we go into the audience and play star sightings or we
00:31bring you a whole entire family on stage and play family reunion those are the things that people
00:36want to be a part of so all your favorite games are elevated to a sense that we've created and
00:41made a crowd participation so so i think that to me is you know if i was if i was
00:47sitting back home
00:48and i got to you know go and see a live tape in a market when i was a kid
00:52and be on it you know
00:54that would be a dream country or if i got to be in a living color sketch you know that
00:59would have
00:59made my day so i'm kind of in that same sense like yo everybody who grew up loving wild and
01:04out or
01:04who's a new fan i want to make them a part of the experience and i don't think you get
01:09that with any
01:09other tour i mean bringing you know you're gonna see your favorite hip-hop artists every you know
01:13everybody come through performance so every artist that's in your city old school legends all the way
01:19to the new cats they go they got to come perform so obviously we haven't we haven't dropped all of
01:24those names yet but trust me you're gonna love all of the rappers and singers and everybody that
01:29it's gonna be on each and every show and you're gonna get to see them in a rare form where
01:33you
01:33don't just normally get to see them they come to if they come to your city they rap their songs
01:38and
01:38then they leave they come in to play the games they come in to rock with you and so you'll
01:42get to see
01:42your favorite artists in a different light as well so i think it's just a unique experience that
01:46no other tour gets to present um you say you're looking for the next generation what does it look
01:54like after the tour is time are you picking your favorite are they going to be in uh they going
02:00to be able to kind of move with the series as it goes along well that's the goal that's the
02:04beauty
02:05thing about um about wilding out i don't you know i ain't i ain't don king i ain't signing nobody's
02:11no crazy contracts like that i want to be your partner in that sense of like i
02:16just want to see you shine and that's i feel like you've never really heard anybody who
02:20obviously elevated and say one bad thing about the wild out experience i mean even these two right
02:26here who created career you know she directed movies and got her own song everything put me in a lot
02:32of
02:32i can only finance it because of nick he made us rich but even then you know he i think
02:38he got a
02:39jewelry store popping off soon but like this this fashionista here got everything but but it's like
02:44they always come back it's an open door policy at wilding out so it's some people that you might
02:48have seen only on one season but they still have heritage and connection to the brand and there's
02:53some people that just keep coming back because it's always love so i think of wilding out as a
02:58platform and i always i early on in my career i used to like want to manage and help and
03:04i would say
03:04oh people just come up to me different castles oh can you manage me and it's like man i'd rather
03:08just
03:08help you i'd rather be your friend because i don't need a percentage i don't need any of that and
03:12i
03:12think that's kind of translated for you know people know my connection everyone from like her
03:16to kaylani and a bunch of different artists because i'm never those are my people those are
03:22my friends so even in this same sense i'm not looking to get anything i don't i just want to
03:26see you win so hopefully these new young talented people that we find i can have a same the a
03:33similar
03:33same relationship with them i just want to help yeah i got a record label if you want to put
03:37it out or
03:38let me help you start your own or you know even i think 85 south is a great example of
03:43watching those brothers create something just as relevant as wilding out that can stand toe-to-toe
03:49with it because all i wanted to do was see them win and see them support and they still cast
03:54members
03:54you still gonna see dc unfly on the toy you still gonna see chico carlos pull up like because those
03:58are our brothers so i feel like that's when when everybody can eat and everybody can win and i could
04:04use
04:04my light to shine on them that's really what it is and that's that's what i think talent discovery
04:08and being a real curator in the culture is all about i don't need no credit for it i just
04:13want
04:13to help people out all right well one last question then we're gonna get to the next one because we
04:17gotta keep it pushing but and we'll do questions once we get to the next session what's good
04:21rick michaels play a big part of taking it from arenas you know tv to arenas how would you describe
04:27his impact
04:27i call him the don king a while now he's really the best promoter i've ever really seen
04:33ever in life and we went to a cat williams show and it was in an arena and i was
04:38like man i wish
04:39wild and i could get to this level he looked at me and was like say less we got it
04:44and really he put
04:45it on his back and we went from doing colleges to arenas the next summer and knowing his his gift
04:53i
04:53believe is to be able to bring people out and connect with the community and you see that in
04:59this comedy so even from that vibe i think taking his strengths and even learning from him but
05:05really utilizing everything that he knows how to connect with with people and continue to do that
05:13right you know that's that's our brother for life so even in that sense to where he does it with
05:18his own
05:18stuff but even bringing it to he's even when we're in brooklyn he was helping us find some of some
05:25of the
05:25new talent out there he was helping bring everything together and it's really uh a family effort like
05:30that because we utilize everybody's skill sets to the best of their ability so shots out to rip for
05:36that but definitely showing us how to go from colleges to arenas and really being able to elevate
05:42the show and if anybody has a spare heart he still needs one
05:53but yeah he puts his heart into it for real
05:55he sure does
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