Jeff Koons Turned His Inflatable Dog Into a Hublot Watch

Jeff Koons just made a Hublot.

The artist behind Balloon Dog (@jeffkoons) is the newest Hublot (@hublot) ambassador, and his first two watches with the brand were unveiled in New York this week.

The Classic Fusion Balloon Dog machines his most famous sculpture into anodised aluminium, with a case, dial and strap that look inflated, right down to a miniature Balloon Dog on the seconds hand. It comes in red, blue and silver, limited to 200 pieces per colour, at about US$25,000.

Then there's the