- 5 minutes ago
In the first episode of Sin Vergüenza, Julissa Prado opens up about the strategy, boundaries, and self-love that have helped her grow Rizos Curls without losing herself in the process.
Category
🛠️
LifestyleTranscript
00:00Your campaigns are like the best.
00:03Like they're incredible.
00:04Like you brought a horse in front of Ulta.
00:08Make up with creativity, what you lack in marketing.
00:11And it works.
00:12It hits.
00:13It's so good.
00:25Welcome to Sinuergüenza, a new bi-weekly show from Refinery29 Somos.
00:29I'm your host, Raquel Reichard, Deputy Director at Somos and author of Self-Care for Latinas.
00:34Every episode, we sit down with a Latina whose story gives us a new way to think about things we're
00:40all trying to figure out.
00:41Experts who can help us shamelessly live our best, most authentic life during seriously rough times.
00:48This is where Latinas come to figure life out without judgment or the pressure to have it all together.
00:53Because, despite what Buelita said, to be a Sinuergüenza is to be a woman living fully, taking up space, speaking
01:01truth, and reclaiming what we've been told to hide without shame.
01:05And isn't that a life worth choosing?
01:07Around here, being a Sinuergüenza is a good thing.
01:11So bang, mami.
01:12Your favorite show is on.
01:13Today, I'm sitting down with Julissa Brado, the founder and CEO of Rizos Curls, a self-funded Latina-owned hair
01:21care brand built around curls, community, and her Mexican and L.A. cultures.
01:26When she's not formulating products or launching some of the most thoughtful and creative campaigns for her multi-million dollar
01:32brand, she's speaking at events across the country and around the world, creating content and growing her personal brand, advocating
01:40for her community, and creating IRL experiences for connection and care.
01:45We're getting into how she manages being a multi-hyphenate, the system she relies on, building a team, refusing to
01:52neglect the other parts of herself, and everything in between.
01:56It's a lot.
01:58Hi, Julissa.
01:59How are you?
02:00I'm doing so well.
02:01Thank you so much for having me.
02:02Thank you so much for being here.
02:03This is our first episode.
02:05I'm so honored.
02:07No, seriously, you do a ton, as we just shared.
02:12So I really appreciate you being here and taking the time.
02:16I'm so excited to be having this conversation with you.
02:18Oh, my God.
02:19Me, too.
02:20Anyone who just started following you, they see someone who has everything all put together, right?
02:28They're like, her brand is in Ulta.
02:31It's in Nordstrom, right?
02:32It's in Target.
02:34She speaks all over the country.
02:37She does these master classes.
02:38You do the most incredible campaigns.
02:40You're just, and you look gorgeous doing it all, right?
02:45I mean, yeah, girl.
02:49But what they don't see is, like, all the steps that went into, like, where you are right now, right?
02:56And I think that seeing someone on Instagram, you know, it's wonderful to be, like, inspired and motivated by, you
03:04know, multi-hyphenate women.
03:07But I think sometimes we try to, like, emulate that.
03:11And by that, emulating that, it's like we're doing everything all at once right now, not realizing that the person
03:20we're emulating, the person we're being inspired by didn't necessarily do that, right?
03:25There were steps.
03:26And so thinking back to the early days of Riso's Curls, and even now, as you continue to grow and
03:32evolve, how have you learned to recognize what deserves your attention right now and what you need to give yourself
03:38permission to wait on?
03:39Yeah, I feel like this lesson is definitely never-ending.
03:44I think there's even, you know, so many years in, I'm still constantly checking myself and being like, all right,
03:50recalibrate.
03:51Let's decide what is most important and what isn't.
03:55I think one little system that I do now is that I pretty much give things in my life grades
04:01of, like, not everything has to be an A.
04:03A effort, a, you know, passion, A, everything.
04:08Like, some things are okay with a C.
04:10So, okay, Julissa, like, you're going to have to give it a C plus of your, you know, worth great
04:18of your time versus an A plus, et cetera.
04:21And I feel like kind of looking at my different tasks in my life in that way really helped me
04:30kind of put things into perspective and not burn myself out.
04:34How hard was that for you?
04:36Because I'm a former straight-A student.
04:40Yeah.
04:41Same.
04:44Yeah, no, I think that that's, um, that, that definitely was a lesson that I had to learn with the
04:49business.
04:50It was like either do that or just not be able to do any A's, you know, everything's going to
04:58end up being a B minus or possibly worse, you know?
05:02So I think that in order to-
05:05The things that we want to be an A ends up being the B minus.
05:08Exactly, exactly.
05:09So I think that in order to ensure that you have enough of those A pluses in there that you
05:14really need, like, you need some balance in your life.
05:17Yeah, something's got to give.
05:19Yeah, I love that.
05:20And I feel like some of that requires learning to say no.
05:25Yeah.
05:25Which is hella hard, I think, for women overall, but especially for Latinas who grow up in this culture where
05:34we're told to be, like, self-sacrificing.
05:37And, um, like, we have to, we have to be A plus for everyone in our lives, right?
05:44A lot of us are taught to, like, grow up and be accommodating, um, to help where we're needed, to
05:50be grateful for the opportunities that we have, right?
05:52A lot of us grew up in financially insecure homes, and so we want to take every money-making gig
05:59that we get.
06:00And rejecting that feels like rejecting a blessing, which is wild.
06:06Like, it's a wild concept for our family, our elders to wrap their minds around, and in many ways it
06:12is for us as well, at first at least.
06:14So, how have you learned to separate this, you know, this is a good opportunity versus this is the right
06:24opportunity for me and where I'm at right now?
06:27Yeah, I think that learning to say no is something that also came with learning a deeper form of self
06:36-love.
06:36And I think that true self-love isn't just, oh, I think amazing things about myself.
06:45It's, I'm going to hold grace and I'm going to learn to be self-aware, to understand what I need,
06:52what I can handle, what I can't handle.
06:54And then create and implement boundaries to uphold that and to protect myself and to ensure that I'm not spreading
07:03myself too thin or pushing myself to a point that is unfair to me, right?
07:11So, I think that that's a part of self-love that sometimes people don't realize is the truest form of
07:20self-love is boundaries.
07:23It's literally, you know, learning to say no and learning to defend yourself as if you were someone that you
07:31truly love.
07:32Because I think that sometimes some of us, we battle, at least me, some of us, I.
07:39Me too, me too, for sure.
07:41Yeah, battle between showing others love at the expense of your own love.
07:46That's what we've been taught to do.
07:48That is marianismo.
07:50Yeah, exactly.
07:51And I think that, like, I think that for one of the biggest lessons that I learned in self-love
08:01and even in just, you know, treating myself well was to stop thinking of myself as Julissa and someone who
08:12is just so strong and can take it all.
08:14But to stop, start thinking of myself as my daughter.
08:18Like, if I was, if Julissa was actually my daughter, would I make the same decisions?
08:25Would I, like, back when I was dating, would I date this person?
08:29Would I let this go on another date?
08:31Absolutely not.
08:31Would I, like, make this decision?
08:34Would I do this?
08:35Would I do that?
08:35So I think that once I started doing that exercise of, okay, if I was Julissa's mom, would I want
08:44her to do this?
08:45Oh, my God.
08:46It changed my life.
08:47I feel like it genuinely made me, like, see my younger self and see that, like, inner child.
08:55Because you can envision it.
08:57Exactly, and continue to make decisions, not for me, the girl that can take the short end of the stick,
09:03and I know I can, like, I'm so resilient, but for that girl that deserves better.
09:09Oh, I love that.
09:12I feel like that's something, that's, like, a tool that folks, I think, will really work for folks.
09:16Because, again, coming from this culture of self-sacrifice, right, thinking about our mommies, our abuelitas, who they put their
09:24children, their families before everything.
09:27I mean, yeah.
09:28They're like, a woman's love is how much she can withstand.
09:30Exactly, exactly.
09:32I'm not saying it's healthy.
09:33It's quite toxic.
09:33She was an amazing wife because she put up with anything that you put up.
09:37Yeah, you know what I mean?
09:38Like, what?
09:39Oh, hell no.
09:40Yeah, definitely problematic.
09:43Definitely problematic.
09:44But using that as a tool to then recognize and, like, show up for ourselves the way that we really,
09:54the way that we deserve to be, the way holding our, you know, holding ourselves and treating ourselves with that
09:59love and that compassion, sometimes, like, it takes that to actually get there.
10:06Yeah, and it almost feels sometimes like I'm parenting myself.
10:10Like, I'll even have little conversations with myself, like, all right, only three more days.
10:16I promise at the end of this, I'm going to give you, like, two more days off, but just, like,
10:22come on, three more days or whatever it is, whenever I'm, like.
10:25I do that, too.
10:26Yeah.
10:26I'm, like, okay, just this weekend.
10:28Just this weekend.
10:28I don't work weekends, but I'm working this weekend.
10:31But then I'll work this weekend and I won't work weekends again for the rest of the season.
10:35Like, before we get back to it, I want to thank our sponsor, TextNow.
10:39We talk a lot about building life on your own terms on SeedVegüenza.
10:43And think about how much of that changed in the last few years.
10:46You can launch a brand from your kitchen.
10:48Your storefront is an app.
10:50Your bank is an app.
10:52Your bookings, your invoices, your whole hustle running from the phone in your hand.
10:57Except one thing never got the memo.
10:59Phone service.
11:00Still outdated, carriers expect you to add a whole second plan just to get a second number.
11:06TextNow was built inside that shift.
11:09It's a phone service that runs as an app.
11:11Download it, get a free number, and the phone you already have now has two lines.
11:16Your personal number stays personal.
11:18Your TextNow line handles business-related calls and texts.
11:21And it moves like the rest of your apps do.
11:24Ramps up when business does.
11:26Ramps down when it doesn't.
11:27Your clients get a number.
11:29Your peace stays protected.
11:31Download TextNow and set up your business line before the next opportunity calls.
11:36So, like, we've talked about, you know, figuring out what deserves your attention and getting
11:40comfortable saying no to things that don't.
11:42But, like, once you actually make these decisions, there's still so much that needs to get done,
11:48right?
11:48Like, we are hit with, you know, all of these productivity systems, right?
11:55Time blocking, batching, the Pomodoro technique, automating tasks, a million other things.
12:00But I'm curious what actually works for you.
12:03Like, what tools, routines, or systems have you, you know, developed and built into your
12:08life that actually make it easy or easier for you to manage all the things and all the
12:14hats that you wear?
12:15Yeah, well, number one for me is, like, I have to write everything down.
12:19Because if it's not in my calendar, if it's not written down somewhere, it's like it doesn't
12:25exist.
12:25Do you use a planner?
12:26Oh, I actually don't really use a planner.
12:29I always buy a planner.
12:30And I think I'm going to use it.
12:33I want to.
12:33They're so beautiful.
12:34I want to.
12:35They're so nice.
12:36Maybe it lasts, like, a month.
12:37But then I'm not, I don't know why I'm not consistent.
12:41I try to color code.
12:42It doesn't work.
12:43I really think I'm going to.
12:44It's going to be.
12:46This is the year where I'm going to really utilize it.
12:49But I mostly use my phone.
12:51Same.
12:51Yeah.
12:52Yeah.
12:53It's just, like, it happens.
12:55And I think my grading system works.
12:57So what I try to do is my A things, like, I'll have it top of mind.
13:02Like, as soon as I wake up, I open it.
13:04And I'm like, these are the things I need to prioritize.
13:06And then I just kind of, that's what I have to do.
13:10And, yeah.
13:11Do you assign, like, grades for, like, your day?
13:17Like, Monday is your A day?
13:19Well, kind of.
13:20Well, kind of, like, what I've, I think that for me, what helps me stay on track is, like,
13:25having a routine.
13:26And it's so interesting because I, it's almost like being a little kid.
13:30Like, as soon as I'm thrown off my routine, I feel like just, it's so hard to get back
13:36on it and actually fall, like, sleep in the same time, wake up and work out and get, be
13:41as productive as I want.
13:43I'm literally the same way.
13:44I say these things to people and they're just like, what?
13:46Oh, my God.
13:46I'm like a, I'm like a little baby.
13:48I feel so seen.
13:48Unless I, I feel like literally a six-month-old that unless I, like, stay consistent, like,
13:53I'm going to be thrown off.
13:54Everything falls apart.
13:55And just grumpy or whatever.
13:57But, yeah, I think sticking to my routine is, it really helps.
14:01Like, I'm talking, like, my food routine, my, what times I eat, what times I'm working
14:06out, what times I'm, you know, doing all the things.
14:09But when I am on my routine, I try to always have my mornings.
14:15Well, I try to give myself an hour at least.
14:17Like, I work out.
14:19I do whatever I need to do.
14:20And then I try to keep my mornings as, like, my A things.
14:25Like, maybe the first two, three hours that I'm working, I try to, like, okay, I just need
14:30to get these emails done or whatever is the most important, yeah, before I schedule meetings.
14:36Yeah, I feel so seen right now.
14:40You're like, if I don't do this, it's not getting done.
14:41It doesn't get done.
14:42It doesn't get done.
14:44Risa's Curls is self-funded.
14:46It's family-run.
14:47Then, naturally, you are wearing, at first, at least, you are likely wearing all of the
14:53hats, right?
14:55You may have, you know, had support from whatever friend or relative was available that day.
15:01But usually, it's, you know, I'm sure at first it was all following, all following on you.
15:08But I think that it's easy to, like, sort of get stuck there, right?
15:12Like, going back to this super muhead syndrome where it's, like, no, I can do it.
15:18Like, no one else can do it but me.
15:20If I don't do it, it's all going to fall apart, right?
15:23And so, you know, because of that, I think, like, it's hard for us to actually ask for help
15:31when we need it, when we need the help.
15:33And I think another layer, again, is finances, right?
15:37Sometimes we might not feel like we're financially prepared to, like, bring someone else on to
15:41our team.
15:42So, when you're building a business from the ground up, how do you know when you actually
15:47can't afford to bring someone in?
15:49And how did you know it was time to, like, build that and expand your team?
15:53Yeah, I think that because, you know, I was self-funded, I, something that sometimes,
16:00you know, you don't realize, well, one, when you, when you first get started, I will say
16:04there are, even, there are other ways to get funding without utilizing equity.
16:10So, there is, like, old school bank loans, there could be grants, there's ways to get,
16:14you know, you probably won't get millions of dollars, but you can get, like, 10K, 50K,
16:21you know, you can, you can, you can definitely find some ways to, to fund your business in
16:26the beginning.
16:26But, I think that when you are self-funded, you, being profitable is not even an option,
16:35it's a requirement.
16:37Every single day, you don't, you can't afford to take on opportunities that don't have an
16:41ROI.
16:42So, that same thing goes with, with employees.
16:46I think in the beginning, it wasn't until we were already, you know, making enough money
16:50money to then, and then I had to decide who the first hire would be based on how fast will
16:57that person essentially, like, pay for themselves.
16:59Like, once I bring them on, because we, you know, they're able to relieve these parts of
17:07my, you know, work life, I'm able to then focus on the other things, and we're going to
17:12have, we're going to be able to grow it by this much.
17:14So, I kind of had to calculate, you know, it like that, and so far, that's, we've been
17:21doing, we've just been doing a little more, a little more, a little more.
17:25Well, paint that picture for me, right?
17:27So, it's like, when you are delegating, like, what were some things that you were doing that
17:32you're not doing now?
17:33And so, like, that leaves you open to do, you know, X, Y, and Z.
17:37Yeah, one of the first hires back in the day, it was, like, a social media agency and a product
17:47development agency that would help with those two things.
17:49So, those were the very first two people that helped.
17:53Oh, and then also somebody that would help with orders.
17:56So, like, shipping, and so those were, like, the first three roles that needed to be filled,
18:04and all three of those were 100%.
18:07Like, as soon as, as soon as I was able to get some help actually shipping orders, we
18:12were able to do things to get more orders.
18:15And even with social media, as soon as I had an opportunity to have someone else relieve
18:20some of that, I was able to then create more types of content, other types of content that
18:25were going to perform better and pick up sales even more.
18:29And same thing with PD, like, launch products a little bit faster than before.
18:34And be able to take that off my plate.
18:37But I think that definitely with smaller businesses, you, it's, like, the amount of creativity that
18:47I see with businesses that start small is always really inspiring.
18:53Because, you know, you see them creating campaigns and launching things with, like, an iPhone and a dream.
19:01Your campaigns are, like, the best.
19:05Like, they're incredible.
19:06Like, you brought a horse in front of Ulta.
19:09You got to make up with creativity what you lack in marketing.
19:15And it works.
19:16It hits.
19:17It's so good.
19:17And I feel like I see another thing that you, you know, you and your brand are doing more
19:23of now as well is, like, these community events and doing them with just so much intention.
19:31You know, like, you know, like I shared earlier.
19:34Like, it's, it's, we're in a rough time, you know, for our community, for a lot of us just
19:40across this country.
19:41And, like, the events that you put together and the purpose behind it and not being afraid
19:47to name it as well.
19:49Like, it's, it's beautiful.
19:51You don't see brands doing this in this way.
19:54And it's just, like, it's refreshing to watch from the outside.
19:57And, like, I'm sure that also delegating those tasks allows you to do this work that, like,
20:03you're smiling.
20:04Like, I can tell how passionate you are about it.
20:07It's sinvergüenza behavior.
20:09Yes, exactly.
20:10More of that.
20:12Love it.
20:13Even with a team, right, juggling it all can be exhausting.
20:17We're all multifaceted Latinas.
20:19And not only do we wear many hats in our, you know, work life, but we do in our everyday
20:26lives as well, right?
20:28We are daughters.
20:30We are partners.
20:33We have friends, right?
20:34And, like, I saw you took your puppy to the world.
20:37I sure did.
20:39I sure did.
20:41That was so sweet.
20:41He was so hype.
20:43Yeah.
20:44And then you're engaged.
20:46Congratulations.
20:47Look at it.
20:47Look at it, y'all.
20:49I need to relearn the single ladies dance so I can, like, do it.
20:52Yeah, I'm like, that would be so funny.
20:53You have to do that.
20:55But, you know, and I, again, like, the community spaces that you create, like, you're doing
21:01so much, right?
21:03And so at what point, you know, when you are throwing so much of yourself in your work,
21:10right?
21:10Because it's work that, again, we're passionate about.
21:14Um, and it takes, it takes a lot.
21:17Even with the team, it's still going to take a lot from you.
21:19But, you know, how do you know when to say, okay, I actually need to pause on this because
21:26I need to pour for my, for my own well-being.
21:29I need to, like, I need to be in these other spaces with my family, with my friends, with
21:35my partner.
21:36Yeah.
21:37I think the, that part of balancing is something that is like a never ending, you know, I don't
21:47want to say struggle, but it's like, I'm, I, it's something that I, it's constantly top
21:52of mind.
21:53And I'm constantly, you know, refining and making sure that I'm doing a better job at
21:57because it is very important to me to have a well-balanced life to, because I also feel
22:01like, you know, I, I, I, I also feel that, um, you know, in order to be, be a better
22:09business
22:10woman, I need to be a good, just like informed human in society.
22:14I, I need to be a better, you know, sister and, and just, just friend and person.
22:21Um, so I, I, I think that being able to have, show up for myself in all these different parts
22:29of my, all these different parts of my, with all these different people in my community,
22:36um, it allows me to then show up as a more authentic teen vergüenza version of myself.
22:43Um, yeah, I was going to say something else and I forgot.
22:48Are there signs that you're able to like spot, right?
22:51Where you're just like, okay, Jack, and I'm going to close the laptop.
22:54So I think that it is so important to have time to actually listen and perfect understanding
23:05your intuition and all those little, um, you know, voices in your head that tell you when
23:12you're doing too much, when you need to focus on something else, when you need to like spend
23:15more time.
23:16So I'm really, really big on, in order to have strong intuition, you have to actually listen
23:22to it.
23:23Yes.
23:23Um, I remember reading this book, uh, called big magic.
23:26I don't know if you've ever read it.
23:28I haven't read it.
23:28Um, so anyways, it, it, that I had read this book that was kind of saying how, um, ideas
23:36are like energy.
23:37It's almost like, like an energy that unless you, you grab it, um, and you pay attention
23:42to it, it gets jealous and it's, and it wants to be born and it wants to live.
23:47So it's going to go somewhere else.
23:47It's going to fly away.
23:49So essentially that's kind of how I feel about intuition.
23:51I feel that your intuition in order for you to get really good at listening and understanding
23:57and hearing your intuition, you have to hold space for it and you have to actually make
24:04decisions because like actually honor it.
24:07So I feel that I've, I've become really good, really good at listening to my intuition,
24:13but it's because I try every single day to take a step back in different situations and
24:20like read, read what I'm feeling.
24:23Like, how did that interaction make me feel?
24:25Like, was it positive to make me feel better?
24:29Like, how, how am I feeling?
24:30Like, do I want more of that?
24:32Do I want less?
24:33Because I truly believe that I truly believe that when you tap into your intuition, it's
24:40almost like life wants you to be happy.
24:42Life wants to push you towards your, uh, your path that is going to lead you to the most,
24:50the highest version of happiness for yourself and love.
24:53And I truly believe that we were put on this earth to, to try to attain that.
24:59And I think that sometimes when doors close and, and paths move, it's, it's not because,
25:05oh, I'm, woe is me.
25:06Like, uh, I need to like dwell in this and want this.
25:10It's like, no, maybe life is, is pivoting you because it loves you so much into the path
25:16that is better suited for you.
25:17So I think that in general, when I'm deciding on where to spend my time and how to balance
25:24things, I'm trying to tap into my intuition and, and listen to these signs and, and go
25:31towards the path that is, that is going to lead me to, to, you know, what, what is meant
25:37to be to fate.
25:38Because the amount of times where I've like, um, you know, said no to things and, and maybe
25:43focused on something that has nothing to do with work.
25:46But then during that interaction, I meet this person or I meet this one, this one situation
25:51that then leads to something amazing that I really bigger than what I would have dreamed
25:56of if, had I not gone there.
25:58So I, I just, I, I really believe in, in life being really magical and how, if you go
26:05into these situations and circumstances and, and, and live every day, like you're a lucky
26:11girl, um, I think life will, will treat you like a lucky girl.
26:16I love it.
26:18I love it so much.
26:19Yeah.
26:19I often think about, well, I often say that our bodies are always communicating to us,
26:26right?
26:27We just haven't learned the language of our body so we can't heed its calls.
26:31Right.
26:31So it's going to take time to learn that.
26:33And like, what does that mean?
26:35You know, when I'm anxious, my hands get a little sweaty.
26:39They're a little sweaty right now.
26:40Um, you're like, what, what is happening?
26:42What is happening?
26:43Right.
26:43And you begin to make sense.
26:45Exactly.
26:45You begin to make sense.
26:46You, and from there you begin to, it's easier for you to heed its calls.
26:51Um, but I love the gut, how you carry a lot of like stress and anxiety.
26:57Exactly.
26:58And for me, I know it's time to close my laptop when I am ready to cry in someone's arms.
27:04You're like, well, my hands are really sweaty and my eyes are welling up.
27:08I got to go.
27:09Um, we are not done yet though.
27:11Now it's time to enter the Prima group chat.
27:14Yay.
27:15This is where our audience brings the questions, dilemmas, and situations that they're navigating
27:20straight to the group chat for a little advice from our expert, you.
27:24I love this game.
27:26Today, we've got one multi-hyphenate Prima who needs some advice from someone who knows
27:31what it's like to have a lot on her plate.
27:33All right.
27:34Let's see who's texting.
27:35I'm ready.
27:36Okay.
27:36I got you Prima.
27:38Oh, this is like one of my Primas.
27:40She's from Florida.
27:42It's you?
27:43It's, it's, it's not me.
27:45She's like my Prima.
27:46It's Sophia from Miami.
27:49So, hi, I'm Sophia Velez and I am from Miami, Florida.
27:53I was promoted into a leadership role, but some of the people I now manage have been
27:57at the company much longer than I have.
27:59I feel like I'm constantly trying to prove myself to them.
28:02How do I lead with confidence without feeling like I have to earn their approval?
28:08Hmm.
28:08That's a hard one.
28:09Um, so I think that, I think that the best way, well, you know what?
28:18This is what I think.
28:18This is what I would do.
28:20Bump what I think.
28:21This is what I would do.
28:22So if it was me, I would go to these people that have been there for a long time and
28:28not
28:29have an ego and be honest and humble and be like, I, you've been here for something.
28:35So how many, you know, let's say 10 years you've, hi, you know, Eric, you've been here
28:39for 10 years.
28:40Like, I really admire your, you know, give them a compliment, like find out what you like
28:44about what they've done.
28:46And, you know, I'm new here and I would love to collaborate with you and be able to, um,
28:53you know, consider your, your ideas and make sure that we are continuing the work that you've
28:59already, you know, started on or built.
29:02So I would definitely almost, you know, create these kind of relationships with them so that
29:09you can hear them out because they probably know the company so well.
29:13They probably have so many great ideas already, so much to share.
29:16So I would try to be as collaborative as possible and really make them feel like their ideas
29:21are being heard.
29:23I would probably recommend having them do a little SWOT analysis.
29:27You know what I mean?
29:28Have you done a little, a strength, weakness, opportunity?
29:31Um, so, so I would, I would do something like that.
29:35Some kind of like fun group exercise where, uh, you get to hear and they get to share
29:40about where they think, um, you know, there's opportunity within the business and where their
29:46strengths, et cetera.
29:47And then you guys all talk about it and then you make a strategy and you execute it.
29:52Now, what if they're like, Sophia, you're doing too much.
29:59Oh, they're like, you're doing way too much.
30:01Well, your first task is SWOT analysis.
30:06Um, yeah, I, I feel like, I don't know.
30:11I always do too much.
30:12I'm not good at not doing too much.
30:14Yeah.
30:15Same.
30:16I'm always doing a lot.
30:18I don't think that that's okay though.
30:19I feel like we've been told, especially as Latinas, that we are, we, we do too much.
30:24We are too much.
30:26Um, but I think it's okay.
30:29It's okay to be too much if being too much is what is, is advocating for ourselves, is
30:33learning, is growing.
30:35Yeah.
30:36I feel like, I mean, I, I haven't been, you know, I've always done too, maybe, maybe I'm,
30:42I'm doing so much that I don't notice, uh, any of the, of the bad.
30:48But this is what doing too much gets you thriving, doing too much, as long as it's like the much
30:54is what you actually want to be doing.
30:55Yeah.
30:55I'm also very competitive.
30:56So I feel like I would be very much embedded in making sure that, you know, everything goes
31:03well.
31:04Like we grow and the strategies really well and things are executed really well.
31:08So, um, I wish you luck.
31:11Prima.
31:12Yes.
31:12We wish you luck.
31:13Prima.
31:14Thank you so much for that, Julissa.
31:16But Julissa, before we let you go, we've talked about the different parts of your career,
31:20the different parts of your life and how you've learned to make room for them from, from your
31:25business to your personal brand, to giving back and still finding space for yourself.
31:29So as you think about the life you've built and the woman that you are still becoming, what
31:35does living Sina Verguenza mean to you?
31:37It means living your truest self and just living, living the truest version of yourself
31:51every single day.
31:51Every single day.
31:53Yes.
31:54I love that.
31:55I love that.
31:56Thank you so much.
31:58Um, you are a Sina Verguenza that we can all look up to.
32:02Sure am.
32:03Sina Verguenza.
32:05Have you been called a Sina Verguenza?
32:06Hell yeah.
32:07That's me.
32:09Embrace it.
32:09We are all embracing it.
32:11That's it for this episode of Sina Verguenza.
32:14If you love this conversation, make sure to subscribe so you don't miss the next one
32:17and drop a comment below and tell us who you think our next guest should be.
32:21Until next time, keep taking up space, keep doing life on your own terms, and stay living
32:26Sina Verguenza.
32:28Thank you so much, Julissa.
Comments