Manfred Fitzgerald, Lamborghini on the Importance of Brand Identity

Lamborghini's Manfred Fitzgerald talks to MeetTheBoss about brand strategy, corporate identity, and driving demand through a recession.

Watch the full interview with Lamborghini's Director of Brand and Design at MeetTheBoss Business TV.

Did you enjoy this video? Use the buttons above to share it, give it a star rating or leave comments below. We'd love to hear your thoughts.