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If Putin wins in Ukraine, the real challenge for Russia may begin after the celebrations end. Elvira Bary examines what a Russian “victory” would actually leave behind: a broken relationship with Europe, a wartime economy that cannot simply return to normal, costly occupied territories, and a security system that learns the wrong lesson from success.

The episode breaks down the victory fantasy, the end of easy trade with the West, the limits of any peace dividend, and the heavy bill of empire. It also asks what happens when the enemy is moved inward, why successful aggression can breed more war, and what kind of power Putin’s supporters really think they are buying.

Created for viewers interested in Russia and Ukraine war analysis, Putin’s war, geopolitical commentary, political documentary-style narration, and international relations. It also fits searches for Russian economy after war, Europe-Russia relations, occupied territories, and what victory in Ukraine would mean for the Kremlin.

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Transcript
00:00Imagine that tomorrow the war in Ukraine ends on Putin's terms, Russian television
00:06interrupts its programming, Putin addresses the nation, fireworks explode over Moscow,
00:14commentators announce that Russia has defeated not only Ukraine but the entire collective
00:20West.
00:21For a few days the country celebrates and then comes the much more interesting question – what
00:28happens next?
00:30What does a victory actually give Russia?
00:32And what kind of country wakes up after the celebration is over?
00:37I am Elvira Barry, a writer born in the Soviet Union.
00:41On this channel we look inside Europe's last empire, its struggles for power, the system
00:48that sustains them and what the rest of us can learn from it.
00:53Because what is happening in Russia is not some uniquely Russian phenomenon.
00:58The forces that produce dictatorship are deeply human and under the right conditions they
01:05can emerge anywhere, especially when people stop recognizing the danger and allow the institutions
01:11meant to restrain power to erode.
01:14Today we are going to look at what Putin's victory would mean and why this is the future.
01:21No one, not even his die-hard fans, will be happy to live through.
01:26Here is our roadmap.
01:28The victory fantasy.
01:29What Putin's supporters believe their sacrifices are buying.
01:33The West stays gone.
01:36Why military victory would not restore Russia's old relationship with Europe.
01:41No peace dividend.
01:42Why ending the war would not bring back economic prosperity.
01:46The Empire's bill.
01:48Why conquered Ukraine would consume Russian money rather than produce wealth.
01:54The enemy moves inside.
01:56What cleansing the country would actually mean?
02:00Victory breeds war.
02:01Why successful aggression would increase the danger of another conflict.
02:06What victory buys.
02:08The one reward Putin could genuinely deliver.
02:11This channel is possible because of you.
02:13I don't have a large organization behind me.
02:16I have viewers who are curious, independent-minded and willing to look beyond the usual political
02:22boxes and ask how things actually work.
02:25If you value this kind of analysis and want me to keep making it, please consider supporting
02:32this channel.
02:33You can join the think tank, contribute through PayPal or Superthanks or use your hype points.
02:40And if you are listening on Spotify, please hit follow.
02:44It costs nothing, but it helps the show enormously.
02:47And make sure you don't miss the next episode.
02:51Thank you for being here.
02:53Let's begin.
02:55The Victory Fantasy
02:59Putin's supporters expect victory to settle an enormous debt.
03:04For years, Russians have been told to accept the cost of war.
03:09Hundreds of thousands of men have been killed or wounded.
03:12Prices rose, foreign companies left, travel became harder, sanctions cut access to technology
03:21and investment, families lost sons and husbands.
03:25If all of this ends with victory, there has to be a reward big enough to justify it.
03:32I recently asked this question on Facebook.
03:35The post received more than 2,000 comments and what struck me was how few people could describe
03:41what Russia would actually look like after victory.
03:44Still, Putin's supporters offered several versions of the promised future.
03:51One commentator wrote that Russia would prosper, develop, trade and be friends with everyone.
03:58Another predicted that European politicians would rush to distance themselves from their predecessors,
04:04line up before Putin and announce a new era of friendship.
04:08Another was even more specific.
04:11Europe would quickly resume trade with Russia.
04:14Then Moscow would begin rebuilding something like the Soviet Union.
04:18Former Soviet republics would be too frightened to resist after seeing what happened to Ukraine.
04:24And there is a more idealistic version of the same dream.
04:29One person predicted that victory would finally allow Russia to turn inward.
04:34With the military threat removed, the government could concentrate on development and social policy.
04:42Corruption and theft would be cleaned up.
04:45The country would become stronger, richer and better governed.
04:49You can see why this story is attractive.
04:51After four years of sacrifice, Russians would get everything at once.
04:58Security, prosperity, respect, territory and a larger sphere of influence.
05:04The problem is that these rewards contradict one another.
05:09Suppose Russia forces Ukraine into submission and then starts rebuilding an empire.
05:13Why would Poland and the Baltic states respond by relaxing?
05:18They would spend more on defense.
05:21Native forces would move closer to Russia.
05:24European governments would look for ways to become even less dependent on Moscow.
05:29Putin's supporters imagine that Russia can receive the benefits of an empire while living like a peaceful commercial country.
05:37They want other countries to fear Russia, but also trust it.
05:43They want Moscow to dictate terms to its neighbors, but also expect those neighbors to invest money
05:49and buy Russian resources on favorable terms.
05:53They want the system that produces the war to become kinder because the war succeeded.
05:59That is unlikely because political systems learn from success.
06:04If Putin loses, people around him might argue that something went wrong.
06:09If Putin wins, every institution that created this war receives proof that it was right.
06:17The West stays gone.
06:21For the victory fantasy to work economically, Russia needs something it cannot take by force.
06:28Customers who trust it.
06:29One of my commentators was convinced that Europe would return almost immediately.
06:33Europeans are cynical, he argued.
06:36Once the fighting ends, they will forget Ukraine, lift sanctions and happily start buying from Russia again.
06:45There is a grain of truth here.
06:47Countries trade with governments they dislike all the time.
06:51Russia will continue selling oil, metals, fertilizers, grain and other commodities.
06:57Some sanctions could eventually be relaxed as part of a political settlement.
07:03But returning to trade is very different from returning to the world Russia had before February 2022.
07:11In 2021, trade in goods between Russia and the European Union was worth about 258 billion euros.
07:24Russia went from being one of Europe's major trading partners to the EU's 19th largest partner,
07:33accounting for only 1.1% of its trade in goods with the outside world.
07:40Energy is the clearest example.
07:42Before the invasion, Russia supplied roughly 45% of the EU's gas imports.
07:48Europe built pipelines, contracts, storage systems and industrial plans around cheap Russian gas.
07:56Then, Moscow demonstrated exactly why that dependency was dangerous.
08:01Europe responded by finding other suppliers, such as Norway and the United States,
08:08and cutting Russia's share dramatically.
08:10By 2025, Russian gas had fallen to about 19% of EU imports, and Brussels adopted a roadmap designed
08:20to remove the remaining Russian oil and gas from the European market by the end of 2027.
08:27This required enormous expense.
08:29But once you have paid that expense, going backward makes much less sense.
08:37The same thing happened with investment.
08:39In 2022, Western companies learned that a Russian investment could suddenly become trapped by war and sanctions.
08:47Some Western assets were taken under state control.
08:51Others had their money blocked.
08:53A peace agreement would not erase that memory.
08:58No peace dividend
09:02Another promise of victory is prosperity.
09:05The logic sounds simple.
09:06The war ends, military spending falls, and all that money can finally go to ordinary Russians.
09:14But after more than four years of war, Russia cannot simply switch the military economy off
09:20and the civilian economy back on.
09:24In 2025, military spending reached roughly 16 trillion rubles, about 7.5% of GDP.
09:33That money does not just buy missiles and tanks.
09:36It pays soldiers, factory workers, engineers, transport companies, contractors, repair facilities,
09:44and entire towns built around defense production.
09:47The war has reshaped wages and careers.
09:50Workers moved toward industries where the state paid the most.
09:54Civilian employers had to compete with military salaries.
09:59Engineers, factories, suppliers, and training systems adapted to wartime demand.
10:05Those expectations do not disappear after victory.
10:08A worker earning 150,000 rubles in the defense plant will not happily return to a civilian job,
10:15paying half as much.
10:17An engineer who spent years designing drones cannot instantly move into a competitive civilian industry.
10:24Meanwhile, civilian technologies and businesses have had years of weaker investment.
10:30But the biggest problem is the customer.
10:33For much of Russia's military economy, the customer is the state.
10:38The government decides what it wants, allocates the money, and places the order.
10:44Civilian business works differently.
10:47You need customers who voluntarily choose your product.
10:51You need competitive prices, financing, marketing, distribution, service, and constant improvement.
10:58A defense factory with guaranteed government orders does not automatically know how to do any of that.
11:05What happens if military procurement falls sharply?
11:09Factories lose orders, shifts are cut, wages fall, workers are dismissed, their suppliers lose business too.
11:19Then those workers spend less, restaurants lose customers, car sales fall, construction slows.
11:27Other businesses begin cutting jobs as well.
11:31The problem spreads outward.
11:34Russia would suddenly have millions of people looking for comparable wages at exactly the moment.
11:40Demand is weakening.
11:42The government could keep supporting the defense sector, but then there is no peace dividend.
11:47The state would simply continue paying factories to preserve jobs even if it no longer needed so much weapons.
11:56What about exporting those weapons?
12:00That is not an easy solution either.
12:03Russia's position in the global arms market has already weakened sharply.
12:07Its exports of major weapons fell dramatically between the late 2010s and the first half of this decade,
12:15while major customers increasingly diversified toward other suppliers.
12:21Arms sales are also about more than producing tanks and missiles.
12:26Buyers want financing, spare parts, maintenance, upgrades, training, and reliable support for decades.
12:34Russia cannot simply replace the Russian Ministry of Defense with foreign customers.
12:40And this transition would begin from an already difficult position.
12:45Investments in fixed capital fell sharply in early 2026.
12:50Borrowing remains expensive, with the central bank's key rate at 14%.
12:56The federal budget is already running a large deficit.
13:00So, Russia would need enormous investment to build a new civilian economy precisely when capital is
13:08expensive, businesses are cautious, and the government itself is under financial pressure.
13:14At the same time, the world is slowly changing the energy model that financed Russia for decades,
13:21because countries are trying to reduce dependence on politically dangerous suppliers.
13:27New LNG infrastructure, new producers, alternative routes, renewable energy, electric vehicles,
13:34and greater efficiency are gradually giving consumers more choices.
13:39Russia, therefore, faces a structural problem.
13:42Its old model depended on selling hydrocarbons to the world.
13:47Its wartime model depends increasingly on the Russian state buying weapons from its own economy.
13:54Victory does not automatically create a third model.
13:57A prosperous civilian economy requires competitive companies, investment, technology,
14:04skilled workers, predictable rules, and customers willing to buy what those companies produce.
14:11Those things cannot be declared at a victory parade.
14:15They have to be built.
14:16And Russia has spent the war years building something very different.
14:22The empire's built.
14:27What about the conquered territories?
14:30Donbass has coal industry, fertile land, and ports.
14:35Crimea has strategic value, agriculture and tourism.
14:40Surely, adding them makes Russia richer.
14:43That is, the old appeal of empire.
14:46Seize land, and you seize its resources.
14:49But you also inherit the cost of keeping it.
14:53Old empires could often extract wealth from colonies while spending relatively little on the population.
14:59Modern states cannot do that so easily.
15:03Once Moscow declares that a territory is now part of Russia, it must pay pensions, salaries, schools,
15:11hospitals, roads, utilities, police, and reconstruction.
15:15And if the population is unreliable, it must also buy political loyalty.
15:22Chechnya is the clearest example.
15:24After two wars, Moscow effectively struck a bargain with Ramzan Kadyrov.
15:29Remain loyal, keep the republic under control, and receive extraordinary freedom and large federal subsidies.
15:37The result is political stability for Moscow, but at permanent price.
15:42Chechnya remains heavily dependent on transfers from the federal budget.
15:47Crimea followed a similar pattern.
15:50After annexation, Moscow poured enormous sums into roads, energy, transport, public services, and infrastructure.
15:59More than a decade later, Crimea still depends heavily on federal support.
16:04The territories occupied after 2022 are an even larger burden.
16:09They contain valuable resources, but much of the infrastructure has been damaged or destroyed.
16:16Mines, factories, ports, and farmland are not automatically profitable if roads, electricity, housing,
16:24water systems, and supply chains have to be rebuilt first.
16:29Russia is already spending vast sums to integrate these regions and bring their living standards closer
16:35to the Russian average.
16:37And then there is the cost of local loyalty.
16:41Moscow needs officials, businessmen, security chiefs, and political figures willing to govern these territories on its behalf.
16:50Those people need positions, contracts, protection, and access to federal money.
16:55That creates exactly the kind of system Russia already knows well – patronage.
17:01Corruption and local rules who become difficult to control because the Kremlin depends on them.
17:07So the economic calculation is not simply what resources did Russia acquire.
17:12It is how much will Russia have to spend every year to rebuild the territory, subsidize it, police it, and
17:21keep its elites loyal.
17:23And every ruble spent there is a ruble not spent in Russia's own neglected regions.
17:30That is the mathematics of Putin's empire.
17:33The map gets bigger.
17:36So does the bill.
17:38The enemy moves inside.
17:43One of the more thoughtful comments under my Facebook post predicted that after victory,
17:49Russia could finally turn inward and begin what he called deep internal work – cleaning up corruption and theft.
17:58The idea is seductive, but there is no new elite waiting to take power.
18:03Putin has suddenly advertised veterans as Russia's future ruling class.
18:07His Time of Heroes program was created specifically to move more veterans into government.
18:13But the selection has been extremely narrow.
18:16In its first intake, only 83 people were chosen from roughly 44,000 applicants.
18:25A few veterans have received important appointments.
18:28That is very different from replacing the existing bureaucracy.
18:32Government positions mean access to budgets, contracts, influence, and property.
18:38The people who already control those resources have very little reason to surrender them to returning soldiers.
18:46And the security services are unlikely to become agents of purification either.
18:51They are not standing outside Russia's system of patronage and corruption.
18:56They are part of it.
18:57A genuine anti-corruption campaign aimed impartially at powerful officials, security chiefs,
19:03state companies, and their networks would threaten the very groups on which Putin depends.
19:09So, after victory, the most likely question is not, whom will they clean up?
19:15That is, how will this enormous security apparatus continue proving that it is necessary?
19:22Bureaucracy is rarely volunteered to lose power, budgets, and personnel.
19:26Russia has spent years expanding institutions designed to hunt spies,
19:31against terrorists, extremists, terrorists, traitors, and foreign agents.
19:37If the external threat recedes, the easiest solution is to find more enemies at home.
19:44And the safest targets will not be people protected by powerful clans.
19:49They will be people who cannot fight back.
19:53Ordinary Russians can be turned into extremists or terrorists, so the authorities can announce that
19:59another dangerous plot has been prevented.
20:02Accidents, negligence, or questionable decisions can be elevated into sabotage or treason, producing much
20:10more impressive cases.
20:12And occasionally, the system needs a famous target.
20:15Arresting an unknown person frightens one family.
20:19Arresting a politician, journalist, businessman, or celebrity sends a message to millions.
20:27Victory breeds war
20:31The most dangerous result of Russian victory would be the lesson Moscow learned from it.
20:37When Putin took Crimea in 2014, he saw this operation as an extraordinary success.
20:43Russia seized strategically valuable territory quickly.
20:47Putin's popularity soared.
20:50Western sanctions hurt, but they did not destroy the Russian economy.
20:54European countries continued buying Russian energy.
20:58Instead of calling it a day, the Kremlin launched the full-scale invasion eight years later.
21:05Now imagine that the much larger gamble of 2022 also ends in a victory Putin can sell at home.
21:13The obvious lesson would be that the gamble worked again.
21:17That he could gain even more by pressing on.
21:21Russia is already probing its European neighbors.
21:25Through sabotage, cyber attacks, interference, and attacks on infrastructure.
21:30These activities intensified after 2022.
21:34And after victory, Putin would have one additional problem.
21:38He would possess a huge military establishment whose prestige, budgets, careers, factories,
21:45and political importance had all grown because of war.
21:49Peace would make those people less necessary, but another threat would make them indispensable.
21:55They would certainly jump at the opportunity to start preparing for the next war.
22:01What victory buys?
22:05We have now removed most of the prizes from Putin's victory.
22:09So one question remains.
22:12Why would anyone want this kind of victory at all?
22:15The comments under my Facebook post provide an answer.
22:20They repeatedly describe what other countries will do.
22:24Europeans will line up before Putin.
22:27Former Soviet republics will be too frightened to resist.
22:31Very little of this has anything to do with the daily life of the person writing the comment.
22:36Nobody expected a new hospital in their town or getting a pay raise.
22:40The reward they are craving is status.
22:44If you feel that your own life offers little influence over the world,
22:49belonging to an intimidating great power can give you a piece of something larger.
22:55You may have no influence over your country's policy and decisions shaping your own private life,
23:01but Polish politicians are afraid of us.
23:05The Americans have to negotiate with us.
23:08And suddenly, symbolically, you are sitting at the table with Putin.
23:14This psychological reward can still feel real.
23:17The citizen receives pride.
23:19The elite keeps the money and power.
23:22That is why the word respect is so frequent in Russian political language.
23:27It is loaded with a narrower meaning, recognition of hierarchy.
23:32You respect Russia when you accept that Russia has the right to decide
23:36what weaker neighbors are allowed to do.
23:39And this explains the strange contradiction we began with.
23:43Putin supporters can accept that the victory leaves them materially worse off
23:48and still believe Russia has won.
23:51Their standard of measurement is different.
23:54If Russia becomes poorer but forces another country to surrender,
23:58that can feel like greatness.
24:02Before you go, I want to ask you something.
24:05Have you ever wanted something for years,
24:07finally got it, and then realized it wasn't what you wanted at all?
24:13What was it? And what happened afterward?
24:16Please tell me in the comments.
24:18I think those stories may reveal something important about the difference between
24:23winning and actually getting what you hoped for.
24:27If this episode gave you a different way to think about what a Russian victory might actually mean,
24:32please like, subscribe, and share it with someone
24:36who still believes Russia could come out of this war stronger than before.
24:41And if you'd like to help keep this channel independent,
24:44you can join my think tank, leave a super thanks, support through PayPal,
24:49or use your hype points to help this episode reach more viewers.
24:53If you are listening on Spotify, please follow the show there.
24:57It really helps.
25:24This morning,
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