00:07FIFA
00:08FIFA
00:08FIFA
00:09FIFA
00:09Quando si pensi di FIFA
00:11You pensi di FIFA
00:12Aspettare tutte le lezioni
00:14E' proprio come dovrebbe essere
00:17Ma dietro ogni momento di FIFA
00:19È un enorme quantità di tecnologia
00:20Che fa tutto funzionare
00:22È un'immaginazione più tecnologicamente
00:24FIFA
00:25È il FIFA
00:29E questo è Yohannes Holtzmuller
00:31Director di Innovation
00:33They're helping deliver
00:34Il biggest sporting event
00:35On Earth
00:36To billions of fans
00:37Because behind the goals
00:39The crowds
00:40And the chaos
00:41There's an entire layer
00:42Of technology
00:43Keeping everything running smoothly
00:45From helping fans
00:46Find their seats
00:47To giving teams
00:48New tools to prepare
00:49And it's powered
00:50By Lenovo AI
00:55Our story starts here
00:57Inside Lenovo offices
00:59Where a different kind of team
01:00Is preparing for the World Cup
01:02Before the tournament even begins
01:04Players step into this ring of cameras
01:06And in about 6 seconds
01:08It captures thousands of measurements
01:09And builds a precise 3D digital version
01:11Of the player
01:12If you've ever yelled at your TV
01:14About an offside call
01:15You're not alone
01:16These 3D avatars
01:18Give fans more context
01:19So you can see replays
01:21Accurate to each player's
01:22Actual dimensions
01:23It's much more realistic
01:25Having the real avatars
01:27Of the players
01:27In the 3D replay
01:29On broadcasting
01:30And this will also help
01:32To better understand
01:33What happened
01:33In certain situations
01:34FIFA is also giving fans
01:36A brand new angle
01:37On the game
01:38The referee's point of view
01:39Suddenly you realize
01:40How fast this game is
01:42And how fast the referees
01:43Need to take decisions
01:44Running alongside
01:4522 elite athletes
01:46Gets a little shaky
01:48Lenovo AI
01:49Stabilizes the footage
01:50So the broadcast
01:51Stays watchable
01:51This is a very practical application
01:54Of AI
01:55That's Arthur Hu
01:56Senior Vice President
01:57For Lenovo's
01:58Solutions and Services Group
01:59That is not abstract
02:01It's very real
02:02And we're working with FIFA
02:03To make it very accessible
02:04Intuitive
02:05And easy to use
02:06We are very proud
02:07Together with Lenovo
02:09To bring it to the World Cup
02:14For FIFA World Cup 26
02:16Lenovo and FIFA
02:17Built something new
02:18FIFA AI Pro
02:20It's an AI tool
02:22That lets teams
02:22Explore the mountain of data
02:24Behind the game
02:24Football AI Pro
02:26Will be a game changer
02:27For this World Cup
02:29It can unlock
02:30New information
02:31New insights
02:32And this all
02:33Will help
02:33To take decisions
02:34Faster
02:35And more informed
02:37Everything from tactics
02:39To how the team performed
02:41And also to compare
02:42To other teams
02:43You can ask
02:43And get this information
02:44Immediately
02:45It pulls from millions
02:46Of data points
02:47And more than 2,000
02:48Performance metrics
02:49Turning all that information
02:50Into answers coaches
02:51And players can actually use
02:53One of the driving forces
02:55Is to help democratize football
02:58As we've seen
02:58Not all countries
02:59Have the same budget
03:01And they don't all
03:01Have the same resources
03:03The goal
03:03To give every team
03:04Access to the same
03:05Deep football intelligence
03:07No matter where they're from
03:12Running a World Cup
03:13Isn't just about
03:14What happens on the pitch
03:15Welcome to
03:15FIFA's intelligent command center
03:17Basically mission control
03:18For the entire
03:192026 tournament
03:20This intelligent command center
03:22Will help us
03:23To manage operations
03:24Smoothly
03:24From here
03:25Organizers can see
03:26What's happening
03:26Across every stadium
03:27In real time
03:28Including one thing
03:30Every fan cares about
03:31How to actually
03:32Get to your seat
03:32To make that easier
03:34Every stadium is scanned
03:35To create a digital twin
03:36Basically a virtual copy
03:38Of the entire venue
03:39Having real time data
03:40Will really help us
03:44And will improve the way
03:45That we are operating
03:46That twin shows
03:48Where crowds are building
03:49Where lines are shortest
03:50And how people are moving
03:51Through the stadium
03:56Not all innovation hides
03:58Behind the scenes
03:59Some of it renders
04:00Right next to you
04:01At select FIFA events
04:03Fans can snap photos
04:04With life-sized
04:05Digital players
04:05Or hang with AI-powered
04:07Football legends
04:08Every single event
04:10We innovate
04:11We put something else
04:13We test solutions
04:15Without the right partner
04:16It will never work
04:17And that's what Lenovo
04:18Brings into the table
04:20Constantly
04:25In the end
04:26The World Cup
04:27Isn't powered by
04:27A single solution
04:28It's powered by
04:30A full team
04:31Supporting officials
04:32Empowering players
04:34Guiding fans
04:35We want the
04:36Human-centered experience
04:37Of delivering
04:38Great partnerships
04:39Great experiences
04:40Great competition
04:41More accessibility
04:42And we're working
04:43To make sure
04:44That they can continue
04:45100% of their time
04:46Focused on those tasks
04:47And not about the technology
04:48That's backing that up
04:49Football may be
04:50The beautiful game
04:51But in 2026
04:52It's also the smartest
04:53Powered by Lenovo AI
