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TechRadar sits down with Matthew Costello, Apple's VP of Hardware Engineering, to discuss the incredible journey of Beats since its acquisition 12 years ago. Discover how the two tech giants merged their teams and expertise to create 'something really special' in the world of audio.

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00:00We have figured out between the teams at Apple and Beats how to really work together.
00:06We've learned so much from the teams up in Cupertino.
00:08We are coming up on 12 years of Beats being inside Apple after the acquisition.
00:13And you've been here for that entire time, but also many years before that.
00:17What would you say kind of seeing that evolution has maybe changed, but also surprisingly stayed the same?
00:22I think we have figured out between the teams at Apple and Beats how to really work together to make
00:31really great products.
00:32And I think the combination has been really extraordinary.
00:36We've learned so much from the teams up in Cupertino and leveraged the core technologies, the processes, the discipline.
00:44And we were a young company when we got acquired.
00:47We were very, very small back then.
00:50But, you know, I think we've actually managed to really create something really special between the two.
00:54And the fun part is, I mean, you know, so a lot has changed in terms of how we work,
00:59the quality of the products, the way the products launch and everything else.
01:02What has really been really nice and cool about the whole experience is that a lot of the core engineering
01:08team and the operations teams that we're here at on August 1st of 2014 are still here.
01:13And what we've managed to do is sort of combine, you know, the teams that existed from Beats and sprinkled
01:20in some Apple expertise as well on top of that.
01:22And it's really created just, I think, something really wonderful.
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