Kai Cenat Takes Over Harlem Billboard’s Ahead of NYFW

What's Trending

Ahead of his highly anticipated New York Fashion Week debut on September 12th, Twitch superstar Kai Cenat is making a high-stakes entry into the luxury fashion landscape. To launch his new streetwear brand, Vivet, Kai plastered New York with billboards, following months of preparation that reportedly included studying garment construction in Italy, making appearances at Paris Fashion Week alongside image architect Law Roach, and securing a personal co-sign from Chrome Hearts founder Richard Stark.  The aggressive campaign has divided the internet into two distinct camps. While the "Kai Mafia" and supporters praise his rollout as a masterclass in modern luxury branding, critics and internet skeptics dismiss the hype as an overpromoted influencer merch line.

Transcript

00:00Kai Sinat just dropped a Harlem billboard for his fashion show and the internet can't handle how

00:04fast streaming culture is evolving. Ahead of his inaugural New York Fashion Week runway show on

00:08September 12th for Bavé, Kai is testing the absolute limits of creator leverage. He reportedly

00:13learned garment making in Italy, touched down in Paris with La Roche, and secured a co-sign from

00:17the founder of Chrome Hearts. Kai is basically taking a brand new streetwear line and marketing

00:22it like an established luxury house. It marks a massive shift in creator culture with fans

00:26pointing out how the 24 year old went from streaming in his room to putting on a real fashion

00:30show. But the skeptics aren't buying the hype, with critics flat out claiming no one is going

00:35to wear it. So is this a genius cultural pivot or is the internet being sold over hype merch?

00:40Drop your hot take below and follow what's trending for more creator news.

Category

Transcript

Recommended