00:00You just found your first grey hair.
00:01Your first grey hair.
00:03Here's who's actually responsible.
00:05I am too young for this.
00:06This cannot be happening to me right now.
00:10Meet the pigment cells living at the base of every hair follicle.
00:15Their whole job is making color.
00:20Every strand of hair grows clear by default,
00:23but these cells inject the color color as it grows.
00:30Over time, these pigment cells slow down.
00:34And eventually, some of them just clock out for good.
00:40No pigment cell, no color.
00:43So the hair grows in exactly as it started, clear.
00:52That clear hair just looks looks grey or white
00:56because it's reflecting light with nothing to tint it.
01:00It's not stress turning hair white overnight.
01:02That's mostly myth.
01:04It's tiny cells retiring one at a time over years.
01:09to talk to you.
01:09So this is how it starts.
01:09Enter the serum.
01:09At a second degree.
01:09But you can, better believe that you didn't want it.
01:09If you want to hear about this story later.
01:10And you've iterated the serum.
01:10Again, what do you think?
