00:00Where things stop fitting together, a person crosses outside the crosswalk, a car stops where it shouldn't, a motorcycle
00:14He slows down, someone honks, the delivery person looks at his cell phone, looks at the building number, looks again,
00:25It gets confusing.
00:26None of this seems particularly important, they're just small things, right? These things happen every day, but I started thinking...
00:39Perhaps there is something that connects them.
00:45I think maybe it's small frictions, things that connect. When we hear the word friction, we think that
00:56It's something bad, a difficulty, a resistance.
01:01Something is preventing things from working as they should.
01:09But there is another way to look at friction.
01:15Friction occurs precisely at the point where two things try to work together but fail to do so perfectly.
01:29One person, one rule, one body and a sidewalk, one car and a street, one address, one app, one project.
01:41and the way people actually live.
01:46Perhaps friction is a place where we can see the system.
01:54Imagine a pedestrian crossing; someone decided where it should be located.
02:02There was a plan, the corner is there, the distance is considered, and the logic is there.
02:09Now, imagine that every day, dozens of people cross 20 meters before the crosswalk.
02:20It's very easy to look and conclude that people are crossing in the wrong place.
02:29Perhaps they are crossing, yes.
02:32But there is a second question.
02:36Why do all these people cross at that particular spot?
02:43Not before, not after, not in that lane.
02:46Perhaps there's a subway exit, a bus stop, a bakery, a school.
02:52Perhaps that is simply the most natural route between the two places.
03:00Now a minor conflict arises.
03:04On one side there is the planned city.
03:07On the other hand, there is the city's practice.
03:12The project says, "Go through here."
03:15And the body, the population, responds.
03:19But I need to go there.
03:21Or over there.
03:23That's friction.
03:26Now, let's imagine someone parking their car where they shouldn't.
03:31For two minutes.
03:33For that person, it's a solution.
03:36He needed to pick someone up, deliver something, wait for someone to come down.
03:43We don't know.
03:45However, a small individual solution can lead to a series of collective problems.
03:55Another car needs to swerve.
03:57A bus needs to slow down.
04:00Someone loses sight of the corner.
04:05It happens a lot.
04:07A person walks between the cars.
04:11Another driver brakes.
04:14There might be a line.
04:17I'm confused.
04:18Car, motorcycle, people.
04:21A tiny gesture begins to travel through the system.
04:27And that's very interesting.
04:29Because cities are made up of millions of these small adjustments.
04:36Nobody wakes up in the morning planning to create a traffic jam.
04:43Today I'm going to create chaos in the city.
04:47People don't wake up like that.
04:51Each person is simply trying to solve their own problem.
04:58But individual problems arise.
05:03And when they meet, they produce friction.
05:08Let's think about a delivery person now.
05:11The app says the address is here.
05:16But the number doesn't appear.
05:18There are two entrances.
05:21The GPS points to the back.
05:24And the customer wrote.
05:26Gate next to the pharmacy.
05:29That's not how you wrote it, right?
05:30He wrote it like this.
05:31But there are two pharmacies.
05:34The delivery person calls.
05:36The customer is not answering.
05:38He sends a message.
05:40Wait.
05:41Meanwhile, another delivery is delayed.
05:45Everything is behind schedule.
05:46Because one is delayed, the other is delayed.
05:48There isn't necessarily anyone who is wrong here.
05:55The delivery person is working.
05:57The customer provided the address.
06:00The app is there and working.
06:03And the building exists.
06:05And even then there's friction.
06:08Something doesn't fit.
06:12This is one of the most interesting forms of friction.
06:18When all the parts seem to be working.
06:24And yet the whole thing fails.
06:28A door that is difficult to open.
06:30A sign that nobody understands.
06:32A line that forms in the wrong place.
06:35A turnstile that interrupts the flow.
06:40Something very common here.
06:43A sidewalk that ends abruptly.
06:48A form that asks for information that nobody knows where to find.
06:53A connection that is transferred and transferred again.
06:57Right?
06:58With a phone headset.
06:59Perhaps we spend a good part of our lives traversing small architectural conflicts.
07:10Some are physical.
07:11Others are digital.
07:14Others are bureaucratic.
07:17And we almost always try to solve it individually.
07:23We detoured, we improvised, we asked questions.
07:27Yeah, we'll keep going and eventually we'll figure it out.
07:34But perhaps there is something precious precisely at this moment that we need to find a way to fix.
07:45Because that's where the gap between how something was conceived and how it's actually used becomes apparent.
07:55Perhaps friction is a kind of evidence, a sign, a crack through which we can observe the workings of
08:11system.
08:11This changes the question quite a bit.
08:14Instead of asking who is doing wrong, perhaps we could ask why this keeps happening.
08:25If a person crosses outside of a crosswalk, it could be an individual behavior.
08:31If 100 people cross through the exact same spot every day, maybe we've found something.
08:42Not necessarily an answer, but a question.
08:46I am building an applied research center called Luxara Labs.
08:54And one of the things I want to do there is precisely that.
09:00To look at seemingly mundane situations and ask what they really reveal about the systems in which we live.
09:13Without looking for someone to blame.
09:16Without even starting with the answers.
09:19Let's start with friction.
09:21Because perhaps it is precisely when something stops working perfectly that we are able to see how it works.
09:35And now I have another question.
09:37What would happen if we started designing systems capable of learning from it?
09:48It's a system; it learns from others, from itself, and it molds itself in the process.
09:57I know that many artificial intelligences already do this.
10:01Systems that do this already exist.
10:03But why not more?
10:05Or why not less?
10:07That's it.
10:08My name is Cássio Rossi.
10:10And on this channel, I ask questions.
10:13Until later.
Comentários