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Quer levar uma investigação para um problema seu?

A Luxara Labs transforma perguntas difíceis em investigação aplicada, diagnóstico e projetos de pesquisa para organizações, lideranças e clientes particulares.

No Substack da Luxara, você pode conhecer nosso pensamento, nossas investigações e as perguntas que estamos perseguindo.

Conheça a Luxara Labs e acompanhe nosso trabalho:
https://substack.com/@estudioluxara

Também desenvolvemos investigações para projetos pessoais e demandas particulares. Projetos, diagnósticos e investigações sob medida são realizados mediante contratação.
Transcrição
00:00I have a house of applied research.
00:04Its name is Luxara Labs.
00:07And one of the most curious things about building a research house...
00:15It's just that after a certain amount of time, you start looking for questions everywhere.
00:23In the city, in art, in technology.
00:28Look for information in people's behavior.
00:33Sometimes at work.
00:35Sometimes in something seemingly trivial.
00:40When I was working here in the studio, I started thinking about one of them.
00:47When does something cease to be what it once was?
00:53This question might seem strange, but I'll continue and you'll understand.
00:59I think this question came up because working with your hands has an interesting aspect.
01:11I'm not sure what to call it.
01:14To create something, we almost always need to transform it.
01:20You can cut, fold, mix.
01:26You can tear an object.
01:30You can tear the paper.
01:35Depending on the object, you might be able to tear it as well.
01:38I don't know.
01:39You can mix them.
01:43You can cover things up.
01:46It can also separate one object from another.
01:51One role for the other.
01:52One liquid from the other.
01:53You can join.
01:56Sometimes you have to wait for the result.
02:00Since I work with paper, I usually handle glue as well.
02:05And often I want to see the result of my work.
02:11And I have to wait for the glue to work.
02:14And after all that, you can redo the process.
02:18They are small gestures, but there is something strange happening in them.
02:27With each gesture, something ceases to exist exactly as it existed before.
02:36When I cut a sheet of paper, I'm not just producing two new shapes.
02:44I am eliminating a previous form.
02:47When I cover a surface with paint, something disappears so that something else can appear.
02:58When I make a collage or a trash piece, I'm sometimes taking things away and sometimes putting them back.
03:09He understands?
03:09I am transforming.
03:12I need to separate the images from their contexts in order to construct other contexts.
03:23When you create, you don't just add.
03:30You often withdraw.
03:34And that's what interests me.
03:36Because we usually talk about transformation by looking at what has already appeared.
03:45It almost never stops when something needs to disappear.
03:50Time.
03:51Maybe it's because we really like the before and after.
03:56The events before are understandable, and so is the future.
04:00The middle is confusing.
04:02The environment is what those who know it are the ones who create it.
04:05The middle of a project.
04:07The means by which you plan a house.
04:12He understands?
04:12The middle is confusing.
04:15You start a job knowing more or less what existed before.
04:20Perhaps I have some idea of ​​what you want.
04:25But there comes a time when neither of those things is available.
04:30The old one was changed, and the new one never appeared.
04:34It's strange territory.
04:36Think about a reform.
04:38Before the renovation, there was a different kitchen.
04:42For a while, there is no kitchen.
04:47There is dust, pipes, tools, open walls, and debris.
04:56All these things that anyone who has gone through renovations knows.
05:02Perhaps every transformation passes through some version of this place.
05:08The old way doesn't work anymore.
05:10And the new one still doesn't work.
05:14This happens with everything.
05:16With cities.
05:18Everywhere.
05:20With everyone, even.
05:23A factory closes.
05:24The building remains.
05:27It stopped being a factory.
05:30But it hasn't become a permanent residence yet.
05:33Office, cultural center, market.
05:36Or even ruin.
05:37For a while, there is a sort of interval.
05:42The old function has disappeared.
05:45The next one needs to be imagined.
05:48Interval.
05:49In manual labor, something similar exists.
05:54My work is very similar to that of any other artisan.
06:03Any artist.
06:05Sometimes I start by imagining one thing.
06:09I try, I look, but it doesn't work.
06:13I change it, cut it, put something else in.
06:20Even what I'm doing is starting to have an impact.
06:26And that's something that interests me about handicrafts.
06:33Thinking doesn't just happen before doing.
06:37Sometimes I discover what I'm thinking because I started doing it.
06:44The hand finds something that the head had not yet formulated.
06:51I enjoy doing this.
06:52I like knowledge expressed through action.
06:57In that material resistance.
07:01I enjoy trying things out, making mistakes.
07:06And that which doesn't fit into anything else.
07:13So, this object doesn't fit anywhere else.
07:18I'll go there and try to make him fit in.
07:21Can you imagine a transformation?
07:25But when you start doing it, the subject matter also imposes conditions.
07:33The paper tears where you didn't want it to.
07:36This is quite common.
07:38The ink covers differently.
07:42A combination that seemed wonderful in your mind.
07:47It looks terrible when it's materialized.
07:53Instead of getting angry.
07:56Are you thinking about making a change?
08:00Adapt.
08:02And start again.
08:05Try again.
08:06Perhaps transformation isn't simply about taking one thing.
08:11For example, in another way she...
08:13Perhaps there is room for negotiation regarding what we want to do.
08:20And that's what we found.
08:23That's the difference between intention and substance.
08:29Between project and reality.
08:31I started to realize that these issues have an impact beyond the studio.
08:39Out of my life.
08:41Because we, we, don't ask the right questions all the time.
08:49With your friends, with your wife, our job, even in our life.
08:57We envision a change.
09:02We started building it and discovered that reality doesn't exactly match the design.
09:12So, what's the next step you're thinking of taking?
09:17Here, I have a few options.
09:20We can correct our course.
09:25We can improvise.
09:27Abandon those projects that you see.
09:31Because you always see that they don't go anywhere.
09:35And he improvises.
09:37No.
09:38We can invent something else to do.
09:43Another project.
09:44All of this, perhaps, means that almost nothing truly starts from scratch.
09:50A city transforms what has already been built.
09:54A forest transforms matter.
09:57A forest transforms dead matter.
10:00An artist transforms matter, references, experiences.
10:06A new idea is made up of pieces of things that have already passed through our lives.
10:13Transformation, perhaps, is not about replacing one thing with another.
10:20It can continue through change.
10:25The question I found is the type of question I want to investigate at Luxara Labs.
10:32Because, in my opinion, an applied research firm doesn't need to investigate only major problems.
10:39It starts with a street, a behavior, I don't know, a company, a technology, even a piece of paper and even
10:53even a gesture.
10:55And you have to follow the question to see where it leads.
11:00Today, it started here, with my hands occupied, while I was trying to transform something.
11:07And that left me with another question.
11:10If every transformation requires that something cease to be exactly what it was,
11:17How much of the old needs to disappear for the new to exist?
11:24I still don't know, I keep thinking about it.
11:27Until the next video, leave a like and see you later.
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