Skip to playerSkip to main content
  • 1 day ago
It's not unusual to have an advertising jingle in your head, but for people in the Darwin CBD, there's no escape from one particularly annoying tune. Woolworths has been blasting the supermarket giant's 'fresh food people' jingle on loop outside it's store in a bid to deter loitering and reduce anti-social behaviour.

Category

📺
TV
Transcript
00:01Well, located just above my head is one of these speakers which Woolworths have installed earlier this month outside their
00:10Darwin store here in the Darwin CBD.
00:13Now, you may or may not be able to hear it, but what that speaker is playing is that very
00:19recognisable fresh food people jingle, which people may recognise from doing their weekly grocery shop, usually inside the store.
00:28Now, aside from being a city location, a city supermarket, this particular store is also located right across the road
00:37from a university campus.
00:39It's also located next to a chemist quite nearby to some residential buildings here in the Darwin CBD, but also
00:47importantly, it's located right next to quite a major bus stop.
00:51So quite often there are people that will need to congregate outside this particular location.
00:57Now, Woolworths have confirmed to the ABC that the reason for these outdoor speakers and this jingle playing on a
01:04loop on repeat is an attempt to curb antisocial behaviour and also stop people loitering out the front of the
01:13supermarket.
01:13There has been more than 24 reported incidents of violence or aggressive behaviour directed to staff and customers at this
01:23location.
01:23So Woolworths says they have received many complaints and this is an attempt to try to crack down on that
01:30crime and antisocial behaviour.
01:32Now, we had a bit of a chat to some of the customers who shop here regularly.
01:35A number of them have said they definitely noticed hearing this music over the last couple of weeks.
01:41Some of them have said it doesn't bother them at all. Others have said it's getting pretty irritating.
01:46The music?
01:48Yeah.
01:49It's on all the time. It's lovely. It suits me just fine. I love it.
01:52It doesn't drive you nuts?
01:53No.
01:53Very irritating. Early in the morning as well.
01:55Do you like the sound of the music?
01:57I love the music.
01:59It doesn't annoy you?
02:00No, no. I love it.
02:01Yeah, on repeat all the time. Tomorrow, next day, every day.
02:05Is it something that you've always noticed or is it recent?
02:07No, it's been not long ago. Yeah, maybe a week, I think. Yeah, or two, yeah.
02:12And do you think it's loud?
02:14It's alright.
02:15It doesn't bother you?
02:16No.
02:17Do you ever notice, you know, people loitering or antisocial behaviour out the front of this supermarket ever?
02:21Oh, yeah, absolutely. All the time.
02:24Yeah. Does it bother you?
02:25Not really. You just kind of get used to it.
02:27Do you reckon them playing the 20-second Woolworths jingle will stop people loitering?
02:32Not at all. No way.
02:34We did also contact the City of Darwin Council who told us all of these speakers are located on Woolworths
02:42land
02:42and therefore the council's ability to do anything about them is fairly limited.
02:47They also said that the responsibility when it comes to noise pollution coming from commercial premises
02:52primarily lies with the Northern Territory Environment Protection Authority.
Comments

Recommended