00:05Hey I'm Rachel Barrett of Country Living and around here we love a good s'more.
00:09There's such an easy way to bring people together and make memories whether at home,
00:13the lake, the beach, or mountains. As we were thinking about ways to celebrate America's 250th,
00:19we really wanted a concept that was about bringing people together and in a casual,
00:23very country living kind of way. S'mores were such a natural fit so we partnered with Hershey's
00:29to create s'mores across America, a campaign that celebrates the unique flavors and traditions
00:34found across the country. It was a very fun assignment. We took inspiration from local
00:39ingredients and regional specialties. Everything was fair game. Every recipe starts with Hershey's
00:44chocolate and a marshmallow paired with a sturdy base, whether that's traditional graham crackers,
00:49a pretzel crisp, or a cookie, and then finished with a uniquely local twist. A few favorites
00:54included Colorado's Trailblazer, which takes some cues from Classic Trail Mix, Alaska's Aurora Smoorialis,
01:01which has a fun coating of glittery sugar, and George's Just Peachy Combo. The brulé peaches really
01:07pushed that one over the top. It was such a fun creative challenge to dream up and test all 50
01:12recipes, and it really shows how versatile the classic Hershey's s'more can be. To bring them to
01:17life, we traveled everywhere from the CMA Fest in Nashville to the National Cherry Festival in Traverse
01:23City, Michigan, and just this past weekend to the Oyster Fair in Connecticut. A lot of the people we
01:29met on the road this summer talked about the memories that a classic Hershey's s'more can evoke. Whether
01:33they're enjoying s'mores at the beach or in their own backyard, they described those shared moments of
01:38joy around a campfire as their happy place. It was fun talking to people about their s'mores traditions and
01:44preferences and what makes for the perfect s'more. So Hershey's decided to use these conversations to help
01:50settle one of the biggest debates. Are Americans Camp Gooey or Camp Toasty? Camp Gooey believes the
01:56messier the better, a lightly toasted marshmallow that's soft and oozing out the sides, while Camp
02:02Toasty loves a dark toasted marshmallow with a little bit of structure and a hint of smoky flavor.
02:08I'm Camp Toasty, my kids are decidedly Camp Gooey. Thousands of people cast their votes on site
02:14during our s'mores tour and through nationwide polling. We also asked the huge social communities of
02:19Country Living and our sister brands Delish and Good Housekeeping to weigh in. We finally have our
02:24answer with Camp Toasty edging out Camp Gooey. Of course, anyone enjoying a s'more is a winner. The
02:30debate itself is just part of the fun. You can check the Hershey's S'mores Across America recipes,
02:36all 50 of them, over at countryliving.com.
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