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Every year, shoppers are faced with thousands of new products promising to make life easier, healthier, or more enjoyable. One award helps take the guesswork out of shopping: Product of the Year USA.

What Is Product of the Year USA?
Product of the Year USA is the largest consumer-voted award for product innovation. Winners are selected based on the opinions of 40,000 American consumers, helping shoppers quickly identify products recognized for innovation, quality, and consumer satisfaction.

When shopping, look for the familiar red Product of the Year seal to help identify award-winning products across grocery, health, beauty, household, and lifestyle categories.

This year, 41 products earned the prestigious honor across a variety of categories, from food and wellness to personal care and household essentials. Here are a few of the 2026 winners.

To learn more and explore all 41 Product of the Year USA winners, visit productoftheyearusa.com.
Transcript
00:02Hey guys, Joann Butler here with Product of the Year, the largest consumer voted award for product
00:09innovation. They are all over the world helping shoppers discover products that are extra special.
00:15Elected by 40,000 real American shoppers, these are the 41 US winners this year. These rewards
00:23are like the best of the best stuff. You just look for the iconic Product of the Year red seal
00:29when
00:29you're shopping and you are good to go. Let's start with some of my favorites starting with Aldi
00:35exclusive Elevation. These are ultra filtered milkshakes, ultra pasteurized for just exceptional
00:42freshness. They're packed with 30 grams of protein and only two grams of sugar, plus nine essential
00:48vitamins and minerals and each sip supports overall health and wellness. Perfect as a post-workout
00:55recovery on the go nutrition. Love these. They taste great too. Therabreath, the TikTok viral
01:01oral care brand has launched dentist formulated toothpaste, including a whitening one. It's
01:08peroxide free with premium ingredients like stannous fluoride. It removes surface stains and just leaves
01:14your teeth feeling really smooth and polished. And you'll notice results after one week of brushing
01:19twice a day. And it has this dazzling mint flavor too that just keeps your breath fresh. Uh, it already
01:25earned a 4.8 rating on Amazon, which is amazing. Now, who doesn't love Yankee Candle? It's just iconic.
01:33There's nothing like them. Now they have a new look and a premium plant wax blend. More than 95 crafted
01:40scents. Each one just elevates your mood and just makes your whole room smell amazing. I love Yankee. Um,
01:46also Nereva, another winner, uh, new Nereva Memory 3D. Just supports short-term, long-term,
01:55and working memory. It has Cognosel, which is a polyphenol rich extract from red grapes and
02:01Neurofactor, uh, sourced from coffee, cherry, um, primo stuff, plus essential B vitamins. They say,
02:09and I love when you need to remember, remember Nereva. So true. Uh, free lush here, 15 milligram,
02:16mega pack for adult nicotine users. These are maximum strength satisfaction. It has this tropical
02:23blend of sweet mango, juicy fruit, crisp watermelon, tangy citrus. It comes in this airtight,
02:29100 count resealable pack that just keeps every pouch airtight and fresh. Love this. Uh, Dials
02:36Antibacterial Plus Hydrating Hand Soap. You know, Dials, the number one doctor recommended antibacterial
02:42hand soap brand. And this one's going to kill 99.9% of bacteria that's encountered in household
02:48settings. It has this rich, creamy lather and just really nourishes your skin and leaves your hands
02:53feeling like deeply clean, but also really hydrated. Plus it just smells amazing. One has, uh, added
02:59chamomile, another coconut milk, and shea butter. For more info and to see all 41 of the winners, head to
03:07productoftheyearusa.com. And don't forget to look for the iconic red seal when you're shopping.
03:12And don't forget to look for the iconic red seal. And don't forget to look for the iconic red seal.
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