00:00Target is trying to turn grocery shopping into its next Tarje moment.
00:04The retailer is betting that trendy exclusive foods can drive more than $2 billion in growth
00:09over the next few years, as it overhauls its grocery and other aisles after three years
00:14of weak sales.
00:15That means stocking shelves with collagen lattes, mushroom coffee, Greek yogurt pizza,
00:21gluten-free cereals, meat snacks, and globally inspired foods like sesame miso noodles, curry
00:26rice cups, and flavored soju while cutting back on pantry staples shoppers can buy elsewhere,
00:32or simply aren't buying.
00:34Target said it's added more than 4,600 new food items so far this year and over 60 new
00:40brands during the second quarter.
00:41The retailer is also expanding the size of its food sections by more than 20% in nearly
00:47150 remodeled stores and by more than 50% in 300 additional new locations.
00:54Such changes are helping create a treasure hunt experience to attract more shoppers.
00:58It's a major strategic shift for a company that has long struggled to define its place
01:03in the $1 trillion U.S. grocery market.
01:05And winning shoppers won't be easy.
01:08Target already lagged behind many rivals, including Costco and Kroger in size and in price.
01:13Identical natural brand food items cost about 5% more at Target than they do at Walmart.
01:19Now, with the makeover in motion, the real test is whether Target can finally persuade shoppers
01:24that its grocery aisles aren't just an afterthought, but a reason to visit in the first place.
01:29What could be a golden color?
01:29Those abandonment should be adjusted to the price of a decent and full price of a bific company for
01:29Must sustain the country if they stand under $1 trillion U.S.?
01:29그렇죠.
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