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  • 2 days ago
The Princess of Wales has pledged that her early years campaign will provide parents with the “very best information and support” needed to raise their children.

At an event staged on the eve of the project’s launch, Kate spoke about the “critical importance” of the first five years of a child’s life and its influence on their future.

The princess’s Shaping Us campaign aims to improve society’s understanding of the significance of early childhood in shaping adulthood and society as a whole.

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Transcript
00:00Thank you very much.
00:40Shaping Us is a long-term campaign and we're starting by highlighting how we develop during
00:47early childhood and why these years matter so much in terms of shaping who we become.
00:55As the campaign progresses, we'll explore in more depth the importance of a child's
01:01social and emotional world, the significance of relationships and the impact of the surroundings
01:07and experiences a child is exposed to during these formative years.
01:14Together, these play a key role in shaping our future lives, yet they rarely get as much
01:21focus as our physical health and cognitive development.
01:26And of course, by understanding our own childhoods, what has shaped our own beliefs, relationships,
01:34behaviours and feelings, we as adults are better placed to play our part in positively shaping
01:42future generations.
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