00:00Our early childhood, the time from pregnancy to the age of five, fundamentally shapes the rest of our lives.
00:07But as a society, we currently spend much more of our time and energy on later life.
00:14Today, the Royal Foundation Centre for Early Childhood is launching a new campaign,
00:19Shaping Us, to raise awareness of the life-changing impact we can have
00:23when we build a supportive, nurturing world around children and those who care for them.
00:29Because by focusing our collective time, energy and resources on these most preventative years,
00:35we can make a huge difference to the physical and mental health and happiness of generations to come.
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