00:00As running becomes more popular and social, people are investing more in what they wear.
00:05Brands are charging more for running shorts, socks, and glasses, and people are buying into
00:10it.
00:10A growing subset of runners will pay almost anything to trim their time, or at least look
00:16the part while they're at brunch.
00:18Satisfies $350 silver foil running shorts and $140 moth tech tees covered in tiny holes
00:26promise to be fast drying and breathable.
00:28And Bandit has developed a cult-like following for its $36 socks and sweat-wicking fabrics.
00:34U.S. sales of running apparel are up 10% over the last 12 months ended in May, with the
00:41market
00:41close to $1 billion.
00:43One runner, Riley Bourbon, has a running closet worth about $1,200.
00:48Another, Andrew Christopherson, has spent almost $5,000, and that doesn't even include sneakers.
00:54Luxury running brands are disproportionately benefiting from this trend, but long-time brands are
00:59racing to innovate too.
01:00Adidas is betting that runners will shell out $500 for its sub-two-hour marathon shoes.
01:06Running has long been considered the sport with the lowest barrier of entry.
01:10All you needed were some sneakers and comfy clothes.
01:13Now, brands are catering to joggers who are willing to spend hundreds to sweat in the new
01:19trendiest tech.
01:20Many of them now find the opportunity for years, 600-65 hopefully by 4.
01:21They are virtually dependent on the ASP and a little vous-制 war at 2.
01:21Unfortunately, the setitions will not fully impact these measures to get an increase.
01:21Now, if the important thing goes through, there must be a favorite part in the nation.
01:21The coach entries to that inflationary are very complicated, so I sell not only 100% objects to
01:21house ducts have far away.
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