00:00A significant piece, a third of the collection, contemplates a very iconic moment in life.
00:09sometimes it symbolizes, like growing up.
00:11We have done a very important exploratory work in the world of fashion and how we dress,
00:15This is something that can greatly enhance the message we want to convey with our songs and our albums.
00:21It's already tomorrow, it's like a calling, like we're opening our eyes, it's time, that moment I dreamed of or that moment
00:29The one I worked for and the one I'm building, it's already here.
00:51This collection has been in the works for about eight months, the entire creative process since we first learned about it.
01:01And well, like, ever since we made the more formal approach to creating a collection together
01:07Jeff's and present it at Colombia Moda.
01:09I think that over time we had already had the opportunity to collaborate with Jeff in different ways, in
01:18spaces, at our concerts,
01:20Getting to know the people on the team, even when I was little I took some photos with Jeff,
01:28So there was also an emotional connection there, a curious, lovely coincidence.
01:35And, I repeat, as soon as we found out about the intention to do a project like this, it was a yes.
01:42total.
01:43And the best thing of all is that as time has gone by, we have really grown closer.
01:47has also become clear about how broad the project is,
01:52from designing the collection with Jeff, thinking about the runway show, making the music, thinking about the campaign,
01:59the photos, the videos,
02:00It's actually a very robust project that involves a lot of things.
02:05And it has been incredible to have, obviously, all the talent, all the ability, and the strength of the team of
02:12Jeff
02:12and to be able to be there supporting both creatively and in different areas of the project.
02:24Well, I think the inspiration for this collection has a lot to do with the concepts we've been discussing.
02:31working on our latest albums,
02:32Especially since it's already tomorrow, let's say the idea of the album, the album has talked about the idea of
02:37grow,
02:38as what happens, once you grow up and life takes over and you
02:44She has no choice but to take it seriously.
02:46To put it simply, and one of the things that has been evident to us in all of this is a
02:51I don't really understand the idea that clothes have a lot to do with growing up.
02:53And that clothes are part of this thing that one suddenly has to take seriously, it's not like
02:57Suddenly you have to wear a suit,
02:59In fact, that's kind of the game we're playing with the album of our concert.
03:03And this same idea, the idea of work clothes, of everyday clothes, of the
03:09clothes that one has to,
03:10Let's say that clothing that at first glance might seem plain, let's say very functional for certain contexts,
03:16That's partly where this collection we've worked on with Jeff comes from, the idea that we can grab a lot
03:23clothing
03:25and use it in a thousand ways, so we can wear the same clothes in the morning and at night,
03:30depending on how we establish it and primarily through the exercise of creativity,
03:34This is a collection that is ultimately called AMP precisely because of this duality,
03:38as in the idea that it starts from morning until night, let's say it's transversal
03:44with which we are using the clothes, in which we can play with them,
03:48So I think it's one aspect of these concerts,
03:52This is for us, this is where we started thinking about it at this moment.
03:55The truth is, we no longer dress as if for just one moment of the day.
04:00That's right, we're already dressed to live a series of intertwined experiences.
04:05From AM to PM, from the moment we have our coffee when we wake up,
04:09until night falls and we get together with friends in a much happier mood
04:15And as a way to end the day, then in that exploration we looked for a collection
04:23that gets closer to the consumer, a collection that allows them to be themselves
04:27And let's say that with all the styling and the way we're going to narrate at Colombia Moda and
04:35later
04:37We want the consumer to see us as, to connect with us, and to see us as a clothing solution.
04:44For those moments when they don't want to dress up or follow a trend just for the sake of it,
04:49but rather identify what makes him feel most comfortable in those moments, and explore without fear,
04:54That's what we're aiming for with this collection.
05:05I think the goal was to create a collection that would be easy for all four of us to use.
05:12that had silhouettes that all four of us could identify with
05:16And to be a bit more specific, I don't know, a slightly more boxy blazer, wide-legged trousers,
05:24Jeans with different styles, bell-bottom boots, straight boots, different items in clothing,
05:30I don't know, there are some jeans that have a belt almost built in, in a very particular, very cute way.
05:37T-shirts, shirts, oversized overshirts, also like the size range,
05:42It's something that offers a lot of versatility depending on the size you use, as the garment changes 100%.
05:49T-shirts, tank tops, caps, ties, socks, we really did want to make a collection
05:55as very robust as to function much as a base cabinet, with the intention that people would also
06:01Throughout the campaign and the catwalk, you can see how, hand in hand with different accessories,
06:06or ways of using clothes, are achieved as personalities and what Juan Carlos said
06:13and characters who are very different throughout the day.
06:21I think, I mean, I think so, I'm going to say one thing, what happens with the blazer
06:27from this collection
06:27I think it's a really nice exercise to do, I mean, like you said, I think Morat too
06:33It's a matter of checks and balances, isn't it?
06:36And while Simon and I might be a little more daring, a little more disruptive in matters of
06:43fashion,
06:44Suddenly Isa and Villa are a little more conservative in that sense
06:48And in the end, I feel that the example is perfect; it's taking a classic tailoring piece.
06:55It's a long, ordinary blazer, just like we've always seen them.
07:00But take it and crop it, make it much shorter and put some hats on the shoulders
07:05to accentuate the silhouette a little and make it a bit more intentional
07:09And that's a piece that I feel speaks perfectly from that midpoint of, let's say,
07:15of the two Vargas and the two Juan Pablos
07:17And in the end, all four of us are in love with how the final silhouette of that blazer turned out.
07:22And I think that's just one example of the many throughout the collection.
07:26of those middle grounds that we seek taking into account the personality of each of the four.
07:37Well, I'm going to say what I honestly think is Jazz Mañana
07:40I feel like it's the song that speaks to the concepts of the album; it would grow even more.
07:44And I feel that for me, that's where the vein that runs down to this collection with Jeff originates.
07:51I agree, I agree there, I don't want to look like I'm copying the answer
07:56But clearly that's the soundtrack of the collection.
08:03It's already tomorrow, it's like a call, like we're opening our eyes
08:08It's the moment, that moment I dreamed of or that moment I worked for
08:12And the one I'm building for is already here.
08:15I, to mention another song, will also say before 30
08:19I think so, as Jazz Mañana also talks a lot about growing up and the passage of time
08:24And I think this is a collection that is also largely of
08:28In other words, a significant piece, a third of the collection
08:32It contemplates a moment as very iconic of what life often symbolizes
08:39How does growing up have to do with working, going to work, going to the office
08:45And I think that's one of the many times one gets into trouble.
08:49or that people also get involved when they are about to turn 30
08:54to keep noticing that time passes and that life grows
08:59And that life presents us with situations that are sometimes a little more adult, sometimes different.
09:03And I think this collection is precisely trying to do that, to give people different clothes.
09:12that they let him accompany it as that same moment of growth that we are talking about.
09:20I think that over the years we have realized that regardless of what one wants
09:24It's an essential part of what we do; in the end, I believe that if one is an artist
09:29Well, there's an undeniable visual aspect to what one does.
09:33It's like, what you wear to a concert is important.
09:37If you know what I mean, it doesn't matter if you don't care.
09:40But that sends a message, that says something
09:43So for us it has been very evident in recent years
09:47Furthermore, we have done a very important exploratory work in the world of fashion
09:51and how we dress
09:51This is something that can greatly enhance the message we want to convey with our songs and our albums.
09:59in the same way that we could get on and play without any lights
10:03And they would probably be the same songs.
10:05Well, if you add a lot of lights, things change.
10:07in the same way that you could wear anything to play
10:09But if you wear what's right and consistent with the message you want to send
10:13Well, things will probably change.
10:14And we have felt that it has changed.
10:16And we feel that many people have also connected with our music
10:19through things like this, dress codes, concerts
10:22about what we wear
10:23of the messages that one can send through this
10:27So I think fashion has become
10:30And clothing and textile design has become a very important part
10:33from our band
10:35not only because we have our drummer who is also a fashion designer
10:37but because we have realized
10:39in the process of living
10:41the experience of giving concerts and being artists
10:45Well, this is a part that
10:46It adds a lot to what we do
10:48And I think that over time, each person finds themselves more and more.
10:51New ways of being are found through clothing
10:53And I think that's a tremendous stroke of luck.
10:56to have a job that doesn't allow you to do that
10:58I believe that on a personal level, fashion
11:00I have played a fundamental role in my life for a long time now.
11:04not only because it allows me to play and explore on a personal level
11:08but because I am genuinely passionate about fashion
11:11I'm passionate about making clothes
11:12I'm passionate about getting involved in designing concepts and campaigns
11:16that result in clothing or experiences
11:24It's so exciting to work with Morat
11:28Because, let's just say, we have a lot in common.
11:31We are united by more than just music
11:33because Jeff has always been heavily influenced by music
11:37because that connects us
11:39It connects us with people
11:41It connects us with other brands
11:43And let's say it's an opportunity for us
11:46quite important and significant
11:49to build how and to find these two creative universes
11:54of music and fashion
11:55to project this collection
11:57So let's just say that for us it's quite rewarding.
12:02being here with them
12:04in teamwork
12:08in a project where we have built, like this entire collection
12:12and all this narrative
12:13But what it seeks, what it carries, that is, it has a much more interesting and profound background.
12:19And it's like guiding the consumer to understand clothing.
12:23as a form of communication
12:26that they understand that the collection
12:28It becomes a tool to express who I am on a daily basis
12:32all those moods I have throughout the day
12:37So let's say that
12:39We are very happy with our brand
12:48For me it's super important
12:50the overshare of frames
12:51it becomes like that third piece
12:53that can accompany me at various times
12:56if I'm wearing it
12:57if I wear it tied around my waist
12:59So let's say that
13:00it becomes a solution
13:01and communicates quite a lot
13:03and it makes me feel like I'm going through
13:05in various moods
13:07So let's just say that's like my favorite.
13:09and the t-shirt with their photo printed on it
13:13it also becomes very significant
13:17I'm joining the overshare
13:18I love it too
13:19I'm a fan
13:21me too
13:23No, I'm crazy about blazers.
13:25The blazer is like my skin.
13:26me too
13:29in my
13:30lately in recent years
13:32in my closet
13:33they cannot be missing
13:34and indeed in this collection
13:36We have some beautiful jorts
13:39in neoprene
13:40also
13:41that
13:42a really cool freshness
13:44so I
13:46I'm going to say
13:51and how
13:51sleeved t-shirts
13:53and I take out so many
13:54I mean, for me
13:55I discovered
13:56And I realized
13:56what he will feel free from
13:58in the clothes
13:59I mean, me
14:00For me, that is
14:01unyielding
14:02good for me
14:03a t-shirt
14:04boxy
14:05it becomes like
14:06It always accompanies me
14:08of a neutral color
14:10black taupe
14:12white
14:12military green
14:13super important to me
14:16and
14:18and
14:19and
14:20and
14:21and
14:21and
14:23and
14:23and
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