00:05there is a term called attention economy like attention is now monetized the technology has
00:10been designed such a way so that they can grab more and more attention because it is monetized
00:15it's a term that was coined in the 1970s all of them want my attention because they think attention
00:22is money and power the politician wants my attention because attention is what the marketer
00:27wants my attention because attention is money and I don't know what my situation is standing in front
00:33of this pharmacy and to the man at the counter I'm saying hey that one the cover looks very glitzy
00:39new gloss new shine who's the maker are they offering discounts I don't know what I need
00:46because I don't know who I am and I'm busy gossiping about the several things on the several shelves
00:52that's what the attention economy is about and attention deficit is about if this is seen one
00:59will not allow himself to be dissipated and if I own the responsibility I'll attend to it that's
01:05where then your attention goes yes the entire world is a big banner a big ad this this and that
01:12everything
01:13is vying for your attention all these things fragmentation of attention and all these things
01:18they all arise from a lack of self-knowledge
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