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'Hands off our game': EU slams FIFA for selling a stake in the World Cup 

EU Commissioner for Sport Glenn Micallef backs the European Football Association in criticising the plan, which involves Trump’s affinal relative Joshua Kushner, while European countries are reportedly weighing a boycott.

READ MORE : http://www.euronews.com/2026/07/29/hands-off-our-game-eu-slams-fifa-for-selling-a-stake-in-the-world-cup

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00:01Europe's football governing body UEFA has slammed FIFA in a fiery statement released on Tuesday over its proposed plans to
00:07sell stakes in the World Cup to private investors.
00:11FIFA unveiled its plan to set up a company to run its tournaments, named the FIFA Forward Enterprise, which would
00:17raise money from what it said would be carefully selected investors to run its world-renowned tournaments.
00:22The plan will see FIFA raise up to $4.2 billion this year from various entities including Thrive Eternal, a
00:30firm launched by Joshua Kushner, whose brother Jared is U.S. President Donald Trump's son-in-law.
00:36FIFA says its plans will eventually see it raise around $20 billion, which would be used to fund football development
00:43programs across its 211 national federation members.
00:47UEFA said the plans to privatize the event crosses many lines, stressing that football is not FIFA's to sell and
00:54the sport is not an asset to trade, especially with zero transparency as to who gains financially.
01:00This marks the second time FIFA president Gianni Infantino has attempted to push through a multi-billion-dollar deal with
01:07private backers in his increasingly controversial 11-year spell as president.
01:11In 2018, the FIFA chief proposed a secretive $25 billion offer over 12 years with Japan's SoftBank, backed by Saudi
01:20investment, to create more global tournaments bearing the FIFA name, which failed after fierce resistance from UEFA.
01:27The measure is said to be voted on by all 211 football associations under FIFA in a date yet to
01:34be determined.
01:36Infantino has promised a dramatic increase in development funds to federations if the proposal is adopted, raising their share of
01:43the pie in the 2027-2030 commercial cycle from $8 million to $20 million and even further in later World
01:50Cup cycles.
01:52Infantinoitsu
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