00:00So, we're back for a new video.
00:02for the analysis of rapper Booba's Uncut store.
00:06So, I've already done it for Damso from Damso.com
00:09where there was a lot to say.
00:11I also did it for Visionnaire by Big Fury Oli.
00:14And so, we'll continue a little bit with rappers' brands.
00:16to see a little bit about what needs to be improved here
00:20simply to have better search engine ranking.
00:23So, he just released, I think, the brand.
00:26It existed long before, but it wasn't the same field, etc.
00:30Okay, so let's analyze this right away.
00:33So, first of all, with DevSource SEO Analyzer,
00:36That's the advantage, you can watch quite a lot of things.
00:38The goal is to analyze the shop,
00:42not with the tools that we pay for ourselves, etc.
00:45The goal is really just to analyze the store.
00:48so that everyone, in quotation marks, understands
00:50and that everyone can do it on their website.
00:52Because otherwise, I'm using the tools I pay for, etc.
00:57That's not cool.
00:58It's not cool, it's simpler.
01:00So, we can already see here,
01:02We have a TIT tag, a Meta Disappointment tag,
01:05which isn't great.
01:07We don't really know what we're aiming for, quite simply.
01:10We can already see a lot of problems here.
01:13We're not going to dwell on it too much.
01:15I'll take a quick look.
01:17So here, we're not talking about clothes.
01:19We're not talking about clothes.
01:23We don't even talk.
01:24The word "clothing" does not appear once.
01:27OK.
01:28Tac, tac, tac.
01:31The diagrams are not good.
01:34Well, that's Shopify for you.
01:35So, we're not going to dwell on that.
01:36OK.
01:37Well, first of all, we can see that the page is welcoming.
01:39Unfortunately, in fact, the word "clothing" is never mentioned.
01:43And so, that's not where.
01:44So, that's a cap tail.
01:46OK.
01:48So, first of all, what I have to say about the homepage,
01:50The goal is for us to take homepage, category, product.
01:54Because otherwise, it's going to be too much of a hassle.
01:55So, first of all, the homepage, clearly, needs to be about clothes.
01:59If you sell clothes, if you sell tops, t-shirts, etc.,
02:03Put it on and give your... real names
02:07Real names.
02:08Actually, no, sorry.
02:09We can see that the word t-shirt was used, so that's good.
02:11But on the other hand, that's not a title tag.
02:13In fact, we don't show Google that this is a title.
02:16So, that's a shame.
02:17It clearly shows text and images.
02:21OK, these are the new features, but maybe we can still add some text.
02:25Here, there, on that, we can add text.
02:28We can add text to that, a story, something, lore.
02:31especially since I think Booba has what it takes to succeed.
02:34Instagram, OK, that's pretty cool.
02:38That's pretty cool.
02:39There's nothing to say about that.
02:41Tac, tac, tac.
02:42I believe that the privacy policies, if they are there.
02:45OK.
02:46That's very good.
02:47There's not too much to worry about there.
02:49But the problem is, it lacks text, it lacks semantics.
02:52because we don't really know what we're experiencing.
02:53In any case, we can see it from the homepage.
02:55You see, I've tested it a little.
02:57So, well, rapper t-shirt, I think we don't really care about that.
02:59It's not really…
03:00You can see the secret, but apart from that, it's not great.
03:04But for example, streetwear, we could perhaps go in that direction.
03:07It might be interesting to type in that keyword.
03:10And again, I did the search in two seconds.
03:12But it's certain that there are secondary keywords to streetwear
03:16where, as a result, one can position oneself more easily.
03:19Because the brand, I think it's quite new, etc.
03:22And so, to position oneself on that.
03:25Because, yeah…
03:27And yet, he manages to position himself in streetwear.
03:30with a category and yet, it doesn't have much.
03:33So, as we can see here…
03:35Okay, so this has some SEO text, right?
03:37So, that's clearly SEO.
03:38There's no problem with that, discovering it too and all.
03:41But what's more, this is done using GPT chat.
03:43So, I think it's visible from 10 km away.
03:46And so, it's easily surpassable.
03:49And on top of that, we can see that he has no authority.
03:52And well, we'll talk about that right after.
03:53So, clearly, the word streetwear, in reality…
03:56If we can't find a related keyword,
03:58But otherwise, go and position yourself on that.
04:00and therefore, by adding text and backlinks.
04:05What is netlinking?
04:07It's simply an authority, in fact.
04:09that you have on your website
04:11in relation to the links you have.
04:13So here, in fact, we can see that…
04:14Well, that's actually…
04:17It looks like they're using SEO.
04:19That's a bit strange.
04:19It was bought a bit hastily.
04:21I don't know, it's a bit strange.
04:23Or it's some kind of spam.
04:25Or else, that's all it is…
04:26In any case, we're trying to do SEO.
04:27But clearly, these are rotten links.
04:30You shouldn't do that with good text ink.
04:33It's texts, various inks.
04:36Here, we can see that it's not varied at all.
04:37And on top of that, they're…
04:40For example, we'll target streetwear t-shirts,
04:42streetwear brand, things like that
04:44to strengthen credibility around those keywords
04:48to be better referenced on those keywords.
04:50Okay, now we can see it.
04:51Uncut definitely generates traffic.
04:57Cap, OK, OK, OK.
04:59Well, overall, we're still first in terms of search queries.
05:02But that's just a brand request.
05:04So basically, if we're no longer sure about the brand,
05:06However, it's a bit of a hassle.
05:08But overall, it's still not very helpful.
05:13Okay, that's it for the home page.
05:14So, if we take, for example, t-shirts,
05:17So, actually, for the category, it's not bad, I think.
05:20And indeed, it could attack that very page, clearly.
05:25We see art, etc., okay.
05:28But what I'm advising here,
05:32That's actually it, so I'm taking a look at how it's done to understand.
05:38Because here, we still have...
05:39Yeah, no, actually, we don't have that many t-shirts.
05:41Otherwise, I would have suggested creating a category or perhaps by color.
05:44You see, maybe create color categories.
05:47This could be interesting because, in fact,
05:49This will allow you to create a category.
05:51to optimize it and aim for a blue Florida t-shirt, streetwear,
05:57things like that and then go looking for other keywords.
05:59Well, we only have one here, so we're not going to create a category for that.
06:02But even just a black t-shirt, a white t-shirt, I think that might not be a bad idea.
06:07And so, in addition to that, it's clearly lacking a good title.
06:11Well, he didn't even do it here, but a title.
06:14Streetwear t-shirt, something a bit nice, but bigger.
06:18And also, above all, a...
06:21So here we have everything, but there's a description at the bottom.
06:24A long description if possible.
06:26If we don't want to break the design, there's the option of creating an accordion-style FAQ.
06:31or when you click, the text scrolls.
06:33And if you don't click, the text doesn't scroll.
06:35Honestly, that's really very good.
06:37And so, we can actually go further with the t-shirts, the description.
06:42That's pretty cool, to optimize it really well in that way.
06:46Clearly, we can see it in the most used keywords.
06:50So, be careful.
06:52There.
06:53In the most frequent keywords, it's fast.
06:55I see a shirt.
06:57You see, there isn't too much...
06:58There isn't much...
07:00There's not much there, actually.
07:01So, that's a shame.
07:03We can clearly go further.
07:05Okay, so, yeah.
07:07But then, put them in H2 to create real titles.
07:10And most importantly, add content.
07:12In this case, this brand is just plain stupid and malicious.
07:14What needs to be done, but it's always the same, it just needs to be done.
07:18But to be optimized.
07:20And so, on a t-shirt, if we take for example this t-shirt here, Worldwide.
07:24So, we have the t-shirt.
07:26Okay, that works.
07:27I think we can in...
07:30Okay, wait, let's take a look before I speak too soon.
07:32No, it's fine.
07:33So, in the description, I would add...
07:36So, first of all, I'll add a breadcrumb trail up there to go back to the previous category and to the page.
07:42reception.
07:42In this way, it creates links, it creates a network.
07:45So, it creates strength and legitimacy.
07:47Next, regarding the description...
07:49It's a bit of a hassle.
07:50When you're barely to the side, it opens.
07:52But anyway, it's not a big deal.
07:53In the description, I will create more of a story around the Worldwide t-shirt.
07:57Do you want to conquer the world or what?
07:59Something a bit cool that Booba knows how to do very well.
08:02There won't be any problem with that, I think.
08:04The size, well, that's not a problem.
08:05Add to cart, no problem there.
08:07And down there, I'll add...
08:09I don't know what they did.
08:12But then, I would add...
08:14Well, they didn't do...
08:16No, no.
08:18I'll add something in information mode.
08:21Or, as a result, we might get the information that way.
08:25Tac.
08:26Well positioned and all.
08:28Maybe in a painting or something.
08:29That's really cool.
08:31Something for life.
08:32But, well, there are brands that don't want to use it.
08:33So that, I can understand.
08:34There's no problem with that.
08:36And on the other hand, a much longer description.
08:39Really.
08:40Or in accordion style, as we saw, similarly, on the homepage.
08:42Or, alternatively, a much longer description.
08:45We really would have...
08:47So, streetwear, etc.
08:48We would have the keywords.
08:49So, a little bit of SEO description.
08:51Delivery and returns.
08:53Because, you see, we don't have it here.
08:54It's a shame.
08:56When do we receive it, etc.
08:58The same applies to SEO.
08:59For SEO, it's extremely important.
09:01And so, the slightly...
09:03Frequently asked questions.
09:05I don't know.
09:06How to choose your size.
09:07Its size is a bit like a cut.
09:08Things like that.
09:09To reinforce all of this a little.
09:10And above all, the thread of Ariadne to go back to where we were.
09:13So.
09:14Quite simply.
09:15And of course, all while doing net linking.
09:17And frankly, there, we would have a brand where already...
09:20There's a lot to be done there, in what I've said.
09:21But frankly, we would have a brand that would be much better in terms of optimization.
09:25So.
09:26The same applies to accessories.
09:27And again, there, you see, we can see accessories.
09:29But there are only caps.
09:30So you might as well aim for streetwear caps.
09:32How are you...
09:32At least, caps or...
09:33I don't know the keyword.
09:34But in any case, that would be much better.
09:36So.
09:37Thank you so much.
09:38And have a good day.
09:39Ciao.
09:40Subtitling by Radio-Canada
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