00:00We're finally with Tony and I as an interesting way of doing things.
00:03So team, today is the day of the lookbook shoot and we still don't have any creative.
00:10My team's got some amazing ideas.
00:12Drum roll.
00:13I'm seeing 90s minimalism.
00:15With a maximalist return.
00:17Quiet luxury.
00:18But also deafening.
00:19I find when people don't know what they want, they just say words.
00:22A lot of words.
00:24Neutral.
00:25But expressive.
00:26Delicate.
00:27Rugged.
00:27Dark.
00:27But light.
00:30Or what if it's about transformation?
00:33Spring into summer.
00:34It's a time to unlayer.
00:35Okay.
00:36How about we simply call it the making of.
00:40Yes.
00:41The making of.
00:41I'm not finished.
00:43Oh.
00:43Go on.
00:44The making of.
00:45A star.
00:46Love that.
00:47That is perfect.
00:48But we need models who can be our stars.
00:51Oh, we're way ahead of you.
00:54No.
00:54No.
00:55No.
00:55No.
00:55No.
00:56No.
00:57No.
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