00:00Hot Ones just launched a new spinoff on Netflix, but Sean Evans isn't leaving YouTube,
00:04and that nuance is exactly why everyone should be paying attention.
00:07A series of specials available exclusively on Netflix.
00:10Because it looks like Netflix may be done building formats from scratch,
00:13or they possibly just realized it's way cheaper to just rent the audience trust that took creators
00:18like Mark Rober and Miss Rachel a decade to build. And why are we saying all this? Because
00:22YouTube is currently eating Netflix on TV screens, holding over 13% of total US watch time. But
00:28Netflix doesn't need to poach creators. They just need to buy enough exclusive spinoffs to keep you
00:33on their app instead of YouTube. And that's exactly what's happening with Sean Evans' new Netflix
00:37exclusive Hot Ones Extra Heat, which is not on YouTube. And for creators, it's a golden cage,
00:43because signing with Netflix means a massive budget YouTube doesn't provide. But the cost
00:47is splitting their brand across two competing algorithms, which could lead to higher subscription
00:52prices for audiences. So is YouTube losing its stars or just the exclusivity? Drop your take
00:57in the comments and follow what's trending for more updates.
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