00:00So if you could go back and, you know, knowing what we know now about how this World Cup played
00:06out, what's a decision that could have been made differently that you think would have made it either as good
00:13or a better business story?
00:19It's an interesting thing because from a better business story, I don't know if they could have made any more
00:26money than they did.
00:27Yeah, honestly, I think that they squeezed this World Cup for all it was worth.
00:31I mean, we've seen that with all the conversation that was being had with transportation in New York, New Jersey,
00:38specifically because the ticket prices to get to the stadium.
00:41If you wanted to take public transportation was one hundred and fifty dollars and then it was lowered and then
00:45it was lowered to ninety eight dollars and it stayed at ninety eight dollars.
00:49And people still took the train. Yeah, they were they were still tons and thousands of people taking this train.
00:55So I think it ended up working out. And I think the hydration breaks were another thing that people said,
01:02I don't like this, but they made five hundred million dollars from those.
01:05Is that right? Yes. Wow.
01:07So it's another the hydration breaks particularly are another thing that according to people that I've spoken with, they don't
01:16think those are going to go away.
01:18And that is probably one of the biggest takeaways that would come from this World Cup is if hydration breaks
01:25stayed in every World Cup, then you're changing what soccer is because it's not two halves.
01:31It's four quarters. Yeah. And why would you need that if you're playing in a climate that doesn't necessarily isn't
01:39a problem or if you're playing in a dome, if you're playing inside of a stadium, which is we've seen
01:43this multiple times.
01:44Yeah, we started in Atlanta. Yeah. In this World Cup, there's you're playing inside or you're playing at nine p
01:50.m.
01:51and it's 70 degrees outside and it's perfectly beautiful and there's still hydration breaks.
01:56So I but I you see that money broadcasters aren't going to be OK letting go of that.
02:01FIFA is not OK going to be letting go of that's too much money to leave on the table for
02:05them ever to go back.
