00:00Give us the lay of the land here. Of course, you have a pretty unique view into what spending
00:05looked like around the World Cup. What are some of the figures that really stick out to you?
00:10Well, first of all, great to be with you. The figures that stick out for me are,
00:15starts with cross-border transactions. What we're seeing in our spending data is a 16%
00:22year-over-year increase during the tournament. We're seeing some surprises. San Francisco,
00:29we've seen the largest of all the metro areas that hosted the game. San Francisco had the largest
00:34spending growth during the tournament, up 15%. We saw that visitors from the United Kingdom
00:42delivered the biggest jump. Some say it's the Scots when the Scots went into Boston. I think
00:47it's more than that. They're seeing a 50% increase year-over-year. And then in terms of categories,
00:55we're seeing some surprises. Entertainment, you know, is not necessarily the biggest surprise,
01:00but entertainment is up 17%. That's the highest growth spending category during the tournament.
01:05And so the way we look at it, this 39-day experience that we're calling the World Cup
01:12is much like a pop-up economy where we're seeing small businesses grow across restaurants and
01:20entertainment. Yeah, I really like that framing, a pop-up economy, if you will. You know, you mentioned
01:26the United Kingdom visitors coming from there when it comes to the biggest spending jump.
01:32I do want to talk a little bit about Norway because I'm looking through your stats and it looks like
01:36Norway went absolutely crazy when you take a look at the transaction volumes. What's going on?
01:42You know, what's fascinating to me is that, and this is one of the things I loved about this particular
01:48tournament, there are these great stories that came out, new heroes. So, you know, the rowing effect
01:55from Norway or Erling Haaland, and that got amplified on social media. And that, we felt,
02:01created this flywheel within the fan ecosystem. So, we saw, during the matches, a transaction volume
02:07increase in Norway of 172%. So, in Norway, 172%. But it wasn't just Norway. They captured the
02:15imagination of many different countries across 60 countries worldwide. We saw substantial increases
02:21in spending when Norway was playing. And I think, for me, what was fascinating about this particular
02:28World Cup is that it wasn't just about the live broadcast. When you looked at what happened outside
02:33of the broadcast, that's where the fandom really kicked in. Whether it was the TikTok highlights
02:38or creator reactions or communities kind of sharing information, that's where it got really
02:45interesting. And that's where new heroes started to pop up, whether it's the goalie for Cape Verde
02:50or it's Erling Haaland from Norway. And, of course, FISA's data really shows, you know, how consumers are
03:00prioritizing things like travel, spending and engagement. I mean, what are your big takeaways
03:06in terms of what fans are prioritizing when it comes to experiences, especially in this economy,
03:12which does have a number of pressures on it right now in terms of inflation and interest rates
03:17remaining somewhat high? Yeah, you know, all bets seem to be off when it comes to the World Cup.
03:24You know, people will spend what it takes to get to the game or to get to a watch party
03:30or to join
03:31family. And, you know, what we've seen, though, those who decide to travel and to be physically located,
03:37they want to experience the host country. And, you know, whether that's going to a Waffle House
03:42or are picking up ranch dressing, they want to experience the host country. And the heart of
03:50each host country and host city will be the small businesses. And so we saw substantial increases in
03:55local restaurants. We saw substantial increases in local vendors. And, you know, that's what we're
04:03seeing as a big shift experiences over things. And those experiences are expressed to the local
04:09communities. Got it. Yeah. The ranch dressing was a topic of huge discussion around here.
04:17And, you know, Visa, of course, also talks about how it helps fans connect with the World Cup. So talk
04:23us through your strategy there. You know, I think one of the biggest shifts that we've seen in the past
04:2810 years or so in fandom overall is that it's no longer just about capturing the attention of the
04:35fan during the live broadcast. As I mentioned earlier, much of the interest among fans happens
04:42outside of the live broadcast. And so rather than renting attention, we're trying to build community.
04:47And so we're building that community around this idea of tapping in and giving people access and
04:53participation. So we've created this campaign called the Tapping Campaign. And it's a play on words.
04:58You know, you have the tapping goal, which seems like the easy goal with no friction, et cetera,
05:01but giving people easy access to the things that matter to them. And so great ad with Jason Sudeikis
05:07and Erling Holland and Lamine Yamal and Jorge Campos. But the core idea is that you can tap into
05:15tickets. We did pre-sell about a million tickets plus. You can tap into kind of VIP access. You can
05:22tap into travel. We gave away, you know, special jackets before World Cup jackets, signed memorabilia.
05:29And for us, it was less about just the collection of rewards. It's the things that people told us
05:36that they really wanted, number one. But also, number two, building this community and extending
05:41the community around it and pulling the data around that so that when this is all over,
05:46you know, we're not just left with renting attention. We're becoming a critical part of
05:51the community of this fan base. Right. That's kind of where I wanted to go, Frank. I mean,
05:55now that we have closed the books on the World Cup 2026, we have four long years to wait.
06:01Uh, how do you, how do you use and take what you've learned and sort of keep the momentum going
06:06over at Visa? So, so the way we look at it, it's that we have FIFA Women's World Cup coming
06:12into next
06:13year in, in Brazil. And, uh, I mentioned Jason Sudeikis earlier. He played, he plays Ted Lasso on,
06:20uh, on TV. Uh, the next season of Ted Lasso will focus on women's football. So, uh, we're really
06:26fortunate to tap into that. So we think we can actually have some continuity from the Men's World
06:31Cup here in North America to Women's World Cup in Brazil. But also, even when we go into LA 28,
06:37we're also sponsors of the Olympics. And so this idea of fans wanting to be connected to players,
06:44wanting to be connected to creators, uh, we think we can extend that across these platforms. So,
06:50again, we're not renting attention in a case-by-case basis. We're actually building
06:54Visa within those individual communities and carrying them across these platforms.
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