00:00If you think about Super Bowls, the average visitor comes for less than three days.
00:04And we have nine Super Bowls with nine games in Dallas.
00:07But visitors in the World Cup come for just under 10 days.
00:11And so they'll be staying in our hotels, spending at restaurants, buying gas, going to retail.
00:16So I see a huge economic boom for our area.
00:19Talk about now it's Dallas Stadium.
00:21We know it as AT&T Stadium, but it's certainly Dallas Stadium now.
00:24FIFA estimates that it will hold more than 90,000 people for World Cup games.
00:29If you do the math there, that's more than 845,000 for the total nine matches.
00:33First of all, what do you think of those numbers?
00:36I mean, the scale of this is so massive.
00:38And I don't know that we'll be in the 90s for World Cup games.
00:41We're raising the pitch at AT&T Stadium by four or five feet, which will have some seat kills associated
00:46with that.
00:47But, you know, if you even think about it, between 700,000 and 800,000 tickets is a huge number.
00:52Frankly, I need for there to be more tickets with the number of ticket requests that I've had over the
00:57last couple of months.
00:58And so it's great.
01:00In this entire tournament, there could be over 7 million tickets available.
01:03Do you think the games in Dallas will sell out?
01:07There's been a lot of questions about sellouts, period.
01:09Yeah, I think the games in Dallas will sell out.
01:11If you think about the matches that we have, five great group stage games with powerhouses like England, Croatia, Japan,
01:18Holland, Argentina with Messi.
01:20I think those games will sell out.
01:22When you get into the later games, the opponents aren't defined, right, because those are elimination games and they're coming
01:28out of their different groups.
01:29But this is a sports city.
01:31It has a gigant sports appetite.
01:33So I think the stadiums will be full.
01:35I want to talk to you about the ticket prices.
01:37And again, I know those are set by FIFA.
01:39It does not go through the host committees.
01:40But there's a lot of questions about the pricing, how many were available, and the rollout.
01:45Do you think that affects attendance overall?
01:48You know, it's hard to say.
01:50I don't think it will affect attendance.
01:51The rollout is a little bit nontraditional, how we would do it in American sports.
01:55But FIFA has their way of doing it.
01:58And, you know, they've gotten some criticism over the prices.
02:00And they went back and repriced some cheaper tickets.
02:03And what I would say, you know, is there's a market demand for this.
02:07And the revenue they generate from the World Cup supports soccer globally.
02:12Their initiatives from grassroots to growing the men's game, growing the women's game,
02:15all the money associated with prize money, player money to clubs,
02:19and just in developing nations and helping the game along.
02:23And this is really their pinnacle, you know, tentpole moment that they have every four years.
02:28And so I know it's a delicate balance, right?
02:30You want it affordable for fans because fans make the game.
02:33But you also need to be able to have, you know,
02:36the money to help support the game for the next four years.
02:39That's a very good one.
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