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00:02Kraft Heinz and Disney signed a multi-year partnership that will bring the food company's
00:06products to Disney parks, resorts, and cruise ships across North America, according to the
00:12Wall Street Journal. Kraft Heinz will become the exclusive provider of select condiments,
00:17macaroni and cheese, and cream cheese. The company can also use Disney characters and
00:22stories across 10 brands, including Heinz Philadelphia and Kraft Mac and Cheese.
00:26Kraft Heinz will fund content developed with Disney for its studios and streaming platforms.
00:31The agreement supports Kraft Heinz's effort to revive sales by expanding its brands beyond
00:36grocery stores and into entertainment experiences. The company plans to spend $600 million on marketing,
00:43sales, research and development, and other areas to support its U.S. recovery.
00:47For all things money, visit Benzinga.com.
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