Kraft Heinz Announces Breakup Into Global 'Taste Elevation'

Kraft Heinz said it will split into two companies, unwinding its 2015 megamerger, according to The Wall Street Journal. One company will focus on sauces, spreads, and seasonings globally, while another will sell grocery staples in North America. Kraft Heinz CEO Carlos Abrams-Rivera said that scale paired with focus creates opportunities. He will lead the $10 billion North America grocery unit, while a separate $15 billion global business will manage “taste elevation” brands like Heinz ketchup and Kraft Mac & Cheese. The company has faced weakening demand for core products and is reshaping its portfolio by investing in healthier options to align with changing consumer preferences. Kraft Heinz reported a second-quarter loss in July due to a $9.3 billion impairment charge tied to its declining share price, which has fallen 21% over the past year. The company expects the split to be complete in the second half of 2026, with headquarters remaining in Pittsburgh and Chicago.