00:00L'idée du Forum était de créer une atmosphère pour des représentants de médias de différents parts du monde
00:10pour résoudre les issues d'interesse et de concernant de l'intérêt.
00:17Conflict, disinformation et l'intelligence artificielle est transformée dans le monde mondial.
00:23Et il n'y a pas de doute que pour chaque avance, il y a aussi un challenge.
00:27Le public trust in news faces barriers, media leaders, journalistes et policy-makers
00:32gathered in Azerbaijan for the fourth Shusha Global Media Forum.
00:35One of the central questions was how journalism can play a role in promoting peace and rebuilding trust.
00:41If we look at the world today, I think what we see is a fractured and polarised world
00:46which needs international cooperation, but that will flow only from better mutual understanding.
00:53And dialogue forums like these really help to enhance mutual understanding
01:00and leading peoples, communities and nations towards peaceful coexistence,
01:08accommodating each other's concerns, addressing each other's preoccupations
01:12and then finding an agreed way forward.
01:15The discussions that have taken place here at the forum in Shusha are far more than that of the future
01:21of journalism.
01:22From the impact of disinformation on conflicts to the opportunities and risks of embracing artificial intelligence,
01:29delegates are looking at how responsible reporting can contribute to greater understanding
01:34at a time when conflicts have risen and societies have become increasingly polarized.
01:40It is very important to see the international news on the world level,
01:47to be able to communicate with a completely different way.
01:49Because today, journalism, in terms of the challenges that are facing,
01:53specifically in terms of the international news or international news,
01:57there is no need to be a completely different connection between the international news,
02:01and the international news, and the international news.
02:09One of the forum's recurring themes is how misinformation and coordinated disinformation campaigns can deepen conflicts.
02:16This highlights how trust in reporting is more important than ever.
02:20The lasting peace and the sustainable security
02:24are ultimately rest upon the mutual understanding among people.
02:30So in this process, media can play a significant role to enhancing dialogue and promoting the understanding between people.
02:45Artificial intelligence also features prominently throughout the program.
02:49Sessions explored everything from visual storytelling to social media, ethical frameworks, and the future of media.
02:55The disinformation envelopes increased exponentially, and media are now used as a tool to basically propagate false claims.
03:04So it's actually about making sure that those are then fact-checked.
03:08And that is where the media has a role to play in that.
03:11And in an era of AI, enhanced AI, that becomes exponentially more difficult.
03:16One key message is that emerging across the many discussions taking place here at the forum.
03:22It's that journalism is expected to do more than simply report on events.
03:27It's playing now a crucial role across many areas of society by informing accurately,
03:34offering open dialogue across its numerous platforms,
03:38and giving different perspectives in an ever-changing complex world.
03:55Many of the conversations circled back to a common thread, strengthening dialogue across borders,
04:01and restoring confidence in information at a time when content is often contested.
04:06With what happens in the media ecosystem at the global level,
04:11like at the level of each country,
04:13as descriptions, as the appearance of new information risks,
04:18as risks for democratic practice,
04:22and I would say for the information rights of citizens,
04:25for all reasons,
04:26that every meeting like this is useful because we need to dialogue at the international level
04:34to face to the new media sphere.
04:38As technology continues to reshape how information is disseminated and consumed,
04:44the discussions at Shusha suggest that the future of journalism will be measured now,
04:49not only by the speed of delivering news,
04:51but also by how effectively it helps build understanding, resilience, and trust.
04:56and the context.
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