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In the heart of Chicago, a towering Art Deco masterpiece stands as a monument to two completely opposite Americas. Originally conceived as a pristine shrine to "purity and cleanliness" for a global soap empire, this landmark eventually became the headquarters for one of the most controversial counterculture brands in history.
In this episode, we explore the dramatic transformation of 919 North Michigan Avenue. From its "shadowless" architectural engineering and the world's most powerful aviation beacon to its mid-century rebirth as an adult wonderland, we uncover the secrets of the executive penthouse and the cultural war it sparked between Chicago's traditionalists and the era of Hugh Hefner.
#chicago #history #architecture
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IT’S HISTORY - Weekly Tales of American Urban Decay as presented by your host Ryan Socash.
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Some media elements in this video are used under the fair use provisions of U.S. copyright law (Title 17, Section 107) for purposes of commentary, criticism, and education. If you believe your image or content was used in a way that violates your rights, please contact us at copyright@videobrothersmusic.pl
» CREDIT
Scriptwriter - Ryan Socash
Editor - Karolina Szwata
Host - Ryan Socash
» NOTICE
Some images may be used for illustrative purposes only - always reflecting the accurate time frame and content. Events of factual error / mispronounced word/spelling mistakes - retractions will be published in this section.
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