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00:02Chipotle Mexican Grill will open its first restaurant in Mexico on Thursday,
00:06as it expands beyond the U.S., according to Bloomberg.
00:09The location will open in the Monterey metropolitan area
00:12through a partnership with restaurant operator Alcia.
00:16Chipotle plans to open additional restaurants in Nuevo Leon later this year,
00:20before expanding to Mexico City in 2027.
00:23CEO Scott Boatwright said the company believes it can attract customers across income levels
00:28in international markets.
00:30Chipotle enters a competitive market where Taco Bell previously struggled to win over consumers
00:35who favor affordable local taquerias and small chains.
00:38The company said it will approach Mexico with respect for the country's culinary heritage
00:43while offering convenient and customizable meals.
00:46Chipotle operates more than 3,900 U.S. restaurants and over 100 international locations.
00:53For all things money, visit Benzinga.com.
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