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Steve Jobs One Last Thing - Ep
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00:09Steve Jobs was a genius of the modern age. He gave us tools to change our lives and the way
00:16we communicate.
00:17Here comes a device that comes with no manual and everybody knows how to use it. Amazing.
00:25They weren't just hits in the sense they sold well, but they actually changed the whole nature of technology and
00:31caused everyone else to follow them.
00:33This intimate portrait is a revealing insight into Steve Jobs' life.
00:38Andy Warhol gets down on his hands and knees. Steve showing him how to use the mouse.
00:44His career.
00:46He shook up a whole industry.
00:48His character.
00:49Steve loved those creative ideas.
00:51His faults.
00:52Steve ultimately betrayed everyone.
00:54His artistry.
00:56Just the smooth lines of it.
00:58And his achievements.
01:00He's going to inspire a whole new generation.
01:02By the people who knew him best.
01:05I'd give a lot to have Steve's taste.
01:08If he needed you, he was your best friend and he would seduce you.
01:12When I was having a hard time, I would be on the phone, would drive up from Silicon Valley, take
01:16me out to dinner and hang out, take walks with me.
01:18He turned on me.
01:20Total street bully.
01:22In my face.
01:23And I went crazy.
01:25I'd never been there.
01:26I don't ever want to be there again.
01:27How much fun we had.
01:30How much fun we had in those days doing things together.
01:34You know, but you lose it and you can't ever go back.
01:38And just have those conversations that make us both smile.
01:43Through their eyes, we reveal what made him the man who always gave us.
01:48Now there's one more thing.
02:01Stephen Paul Jobs died on October 5th, 2011, at the age of 56.
02:08A life cut short in its creative prime, by cancer.
02:16His death was not a surprise.
02:19And yet its impact reverberated around the world.
02:29The news was spread and the tributes were created on the new iDevices that his visionary genius had made.
02:39His is a success story that could only have happened in the USA.
02:44I don't mean to say that there aren't geniuses and world-changing people everywhere.
02:49There are.
02:50But I think in Jobs' case, in a particular path of his career, this could only have happened in America.
02:56Steve Jobs' world-class salesmanship found a global audience in his famous Apple product presentations.
03:03He always had one more thing to announce.
03:06Everyone thinks, wow, that's so much.
03:08Wow, we've got one more thing.
03:09And then you put your biggest thing at the end, because it will tip it.
03:13It's good showmanship, really.
03:18Tragically, that one more thing has now become one last thing.
03:24The news that Steve Jobs had finally logged out made headlines everywhere.
03:31This man really had changed the world.
03:38When you grow up, you tend to get told that the world is the way it is, and your life
03:46is just to live your life inside the world, try not to bash into the walls too much, try to
03:52have a nice family life, have fun, save a little money.
03:56In this exclusive, never-before-seen interview, Steve Jobs gave a rare glimpse of his vision of the world.
04:04That's a very limited life.
04:06Life can be much broader once you discover one simple fact, and that is everything around you that you call
04:12life was made up by people that were no smarter than you.
04:17And you can change it, you can influence it, you can build your own things that other people can use.
04:25Once you learn that, you'll never be the same again.
04:32In the Los Altos suburb of San Francisco, California, just about everybody was an engineer, or worked in electronics.
04:41A childhood spent here, in the future Silicon Valley, was the first key lucky break in Steve Jobs' young life.
04:51His closest childhood friend was Bill Fernandez.
04:58In about eighth grade, halfway through, this new guy came into the school, who was Steve Jobs.
05:04And we were both introverted, intellectual, kind of socially inept, and we gravitated towards each other.
05:12The two boys shared the same hobby.
05:15We started taking long walks and talking about the meaning of life, and what is this all about.
05:22And after a while, we started doing, in addition to walking and talking, doing electronics projects together.
05:28Fernandez also knew another electronics geek, his neighbor's son, Steve Wozniak, universally known as Woz.
05:36So one day, Steve Jobs bicycled over to hang out with me and do electronics projects in the garage.
05:42And out in front was Wozniak washing his car.
05:45So I thought to myself, okay, this Steve is an electronic buddy, he's an electronics buddy, they'd probably like to
05:52meet each other.
05:54Fernandez had no idea at the time that the meeting between his two friends would change our world.
06:01Jobs and Woz were soon to start a business together.
06:04Its name was Apple.
06:07If Woz and Jobs had never met, there never would have been an Apple computer.
06:10There would have been computers and there would have been personal computers.
06:14But we probably wouldn't have the kind of wonderful, empowering things that people fall into if Woz and Jobs hadn't
06:22met.
06:23The neighborhood we grew up in had a lot of Lockheed engineers on it.
06:27And I would go up and down the street to the various dads on the street and get mentored in
06:32electronics.
06:33And Steve Wozniak's father was one of the people who mentored me.
06:37As Jobs and I were walking over, I noticed Woz out washing his car.
06:41And I said, hey Woz, come over and meet Steve.
06:45So Steve, meet Steve.
06:46And this is where it happened. Basically right here.
06:51Woz and Jobs became inseparable friends, but their first venture was not a computer.
06:57The pair developed an electronics kit, mimicking telephone router codes to make free calls around the world.
07:04You know when you make a long-distance phone call in the background, you hear do-do-do-do-do
07:07-do.
07:08Those are the telephone computers actually signaling each other, sending information to each other to set up your call.
07:15And there used to be a way to fool the entire telephone system into thinking you were a telephone computer.
07:22You could, you know, call from a pay phone, go to White Plains, New York, take a satellite to Europe,
07:28take a cable to Turkey, come back to Los Angeles.
07:32And you go around the world three or four times and call the pay phone next door, shout in the
07:36phone, be about 30 seconds and come out the other phone.
07:38The pair moved on from phone jacking for fun to creating computers, building the prototype of the very first Apple.
07:48It's a fond memory for Steve Wozniak.
07:52He was always thinking about certain technology, the early products that got developed, the building parts, what those might lead
07:59to in our future.
08:00And he was always pushing me as an engineer, could you possibly add this someday? Could you possibly add that
08:05someday?
08:05Yes, yes, yes, I could thinking, no, it's way, way off, but eventually we all did.
08:10In those early days, Woz and Jobs took their creation to the Homebrew Computer Club, an early computer users group
08:18in Silicon Valley,
08:19where it quickly attracted attention from their peers.
08:26I met both Steve, Steve Jobs and Steve Wozniak, at a meeting of the Homebrew Computer Club in Palo Alto.
08:35Our first meeting was really simple, it was in the parking lot, and I helped them unload Woz's Fiat
08:41and carried in what I guess was the first Apple I to show it off to the assembled multitudes.
08:50When that same first Apple I was auctioned in 2010, it attracted even more attention.
08:56It heralds the home computing revolution.
08:59This is the first computer where you use a keyboard and a screen to enter and read data.
09:04Selling for 110,000 pounds.
09:10From the hippie days of 1970s California, a handful of teenage geeks emerged to change how we work, play, and
09:20communicate with each other.
09:23Founders can be divided into two camps, there are hippies and there are nerds.
09:27And Jobs was definitely the hippie, and Woz was the nerd.
09:30And the hippie has the grand vision, and the nerd is able to realize the vision.
09:34The nerd knows everything about women but doesn't know any women.
09:38You know, Steve knew women.
09:40So, you know, there's that distinction, so they really needed each other.
09:44He knew how to beat it out of Woz, and he would do that.
09:47And his contributions at that time were saying,
09:50Gosh, we could sell these things.
09:52I mean, which doesn't sound like much, but it's huge when you're dealing with a guy in Woz who never
09:58thought about selling anything.
09:59I wanted it to happen so badly.
10:01I gave this computer away.
10:03I gave away the listings, no copyright notices, no nothing.
10:06And then Steve Jobs came and saw the interest, and he said,
10:09Why don't we start a company to make some money?
10:11And I said, Fine.
10:12They did want to start a business.
10:14They raised money to start a business.
10:16They knew that they couldn't do it on their own.
10:19They sought out older people to help.
10:22And Steve Jobs, in particular, was quite persuasive.
10:31In Apple's earliest days, the two Steves, Jobs and Woz, took on an older and more experienced partner.
10:39Ronald Wayne now lives and works near Las Vegas.
10:43A fitting location for a man who walked away with nothing from a $37 billion no-lose bet.
10:58Wayne was invited to discuss a business proposal with Jobs and Woz.
11:03That was the first time I met Steve Wozniak.
11:05He was a fascinating guy, fun guy to be with.
11:10Not only a fun guy to be with, but the most gracious man I've ever met in my life.
11:13As far as Wozniak was concerned, the world was a great big sandbox with a lot of toys to play
11:18with.
11:19But Ron's opinion of Steve Jobs was not so hot.
11:22I wouldn't put gracious in his description.
11:25He had the kind of manner and the kind of approach to people and environments that were business-directed.
11:35He was extremely serious.
11:39Wayne acted as referee in a minor difference of opinion between the two equal partners.
11:46Well, Steve Jobs was so impressed with my diplomacy in that particular situation that he immediately came back and said,
11:54OK, what we're going to do is form a company with Woz and Jobs getting 45% each.
12:01And I would get 10% as a tiebreaker in the event of any philosophical disputes that might occur in
12:08the future.
12:0910% of Apple today would be worth $37,631,420,312.42.
12:22But despite his share in the company, Ron was worried that working with Jobs and Woz might prove to be
12:29too stressful.
12:30At 40, I thought I was getting a little old for that.
12:34They were absolute whirlwinds. It was like having a tiger by the tail.
12:39So Ron decided to hand back his share for nothing and walk away with no regrets.
12:46A lot of people have the impression that somehow or other I got diddled out of something.
12:50Well, I did not. Nobody diddled me out of anything.
12:58Wayne may not be bitter, but he wasn't the only early Apple employee who made a life decision most of
13:04us would regret.
13:05The funny thing is that Steve Jobs hired me and he said, he had hair just down to his waist
13:14at the time and he, as I recall, he only ate fruit.
13:17And he said, we don't have very much loot.
13:22So we'd like to pay you in stock.
13:26I held out for the cash.
13:32When Steve Jobs first launched Apple, the computer industry meant mainframes and mini computers.
13:39Huge devices sat in air conditioned rooms and users worked on terminals.
13:44It wasn't a personal experience.
13:47The Apple II was the first computer that looked like a consumer electronic device.
13:51It was actually designed and they thought about the user experience and that it was intended really to be used
13:58by a single person in some interactive way that, that was enjoyable to the user.
14:05Different.
14:07Steve always thought much more broadly than just technology.
14:11He was certainly a techno visionary, but the key to his greatness is to see how broad he thought.
14:16He was obsessed with design, with, with elegant design.
14:20Um, and he was obsessed with the overall experience of technology and, and the idea of creativity generally.
14:29So somehow he was able to bring these things together and create technology that made people's eyes light up.
14:36I wait, uh, eight hours in a line and I'm hungry.
14:42I, I, and everything you imagine.
14:45And, but I'm happy.
14:47I'm with my iPad and really, really, really happy now.
14:52Jobs drew on a diverse range of influences to feed his creativity,
14:56including a class he dropped into at college in Portland, Oregon, in the early seventies.
15:02Reed College has one of the best calligraphy courses in the U.S.
15:07His teacher had a major impact on his aesthetic and the clean lines of his products.
15:17We had many very bright students here and we had bright thinkers and people that wanted to change things and
15:24improve the world.
15:26But Palladino witnessed firsthand the impact Jobs had on his peers.
15:30The other students brought him to me like they were bringing me someone very special.
15:36They really had a high regard for him.
15:39I guess they could see the dynamics already forming in his thinking.
15:46Jobs completed the course in 1974, but returned two years later.
15:52He was enthusing about a machine he had created in his garage and seeking advice on a font.
15:58He was interested in telling me what he was doing and how he was using what he had learned in
16:04class,
16:04but he wanted some help with Greek letters because he wanted a Greek font and he couldn't find satisfactory models
16:14to go from.
16:15Before Steve started working on computer typefaces, they were in very bad condition and any improvement would be a step
16:25forward.
16:26The resulting fonts appeared not just on Macs, but ultimately PCs too, dramatically improving the user experience.
16:35But not for Robert.
16:37I never touch computers.
16:39I write everything by hand.
16:42Getting letters in the mail is getting to be very rare.
16:55Dropping out of college, Jobs went on the hippie trail, traveling to India and studying Buddhism.
17:01This also had an impact on his work at Apple.
17:06I first met Steve in 1975.
17:09He had recently returned from India.
17:12He's way ahead of his time.
17:14He wasn't the typical teenager.
17:16He asked questions that were a lot more serious than the normal 20-year-old.
17:22He was looking to understand the true nature of things.
17:25And I think he came to the Zen center to continue his search.
17:30Steve was very much taken with Zen, Zen Buddhism.
17:35Zen represents the relationship between things, things of the world.
17:40In Zen, it's expressed in the art.
17:42You see it in flower arranging, ikebana, you see it in calligraphy, you see it in artworks.
17:49Steve was very much taken with that, especially calligraphy.
17:53He noticed the way the lines and the spaces had a relationship.
17:58I think his genius was being able to take the principles of Zen and incorporate it into the products that
18:05came out of Apple.
18:11Jobs freely acknowledged how these outside influences had affected him.
18:15He was always trying to look for external references and external influences.
18:21And he'd talk about, you know, his Mercedes was beautifully designed because those German guys were thinking beautiful thoughts, I
18:26guess.
18:26He loved aphorisms.
18:29You know, Picasso said, a good artist copy, great artist steal.
18:32And he loved to say that, you know, and he's the guy who came up with something that would be
18:36insanely great.
18:37What does that mean?
18:39Much of what Apple did was built on the efforts of others.
18:43A 1979 deal gave him access to Xerox technology.
18:48One thing blew him away, a prototype mouse.
18:52He gave his own team orders to make one, only better.
19:01You got to build it for less than 15 bucks.
19:04It's got to last two years.
19:06I wanted to work on the desktop, a normal Formica desktop.
19:10And I also want to be able to use it on my jeans.
19:18As I left the meeting, headed out to my car, I was thinking, does this really make sense?
19:24Is Steve crazy or is there something here?
19:27If Steve wanted something, his team just had to innovate.
19:31So for Dean, that meant a trip to the drugstore.
19:34As I entered Walgreens, I had in my mind, most importantly, was where do I find these spheres, these balls,
19:41to be a part of the mouse?
19:45And I thought about the underarm deodorant as the right solution.
19:49And I emerged with some roll-on deodorant and a butter dish.
19:52And as you can see here, there's, of course, different sized balls, depending upon how it is applied.
20:01Not only that, but then once I had had the balls, I said, what's a quick way to have a
20:05structure to put around the ball so that I can start interacting with it?
20:09And I remember going to the housewares area, and I found a butter dish, which was about this big.
20:17And that became the beginning part for the mouse, as I felt it.
20:22So I used the butter dish, the roll-on ball, and was able to create a prototype.
20:29It's hard to believe that in a design so small as something that fits in your hand, there could be
20:34much controversy around it.
20:37But it turns out there was one major controversy, which was how many buttons should there be?
20:42The original Xerox PARC had three buttons, and there was a great debate about how many buttons were right.
20:49And Steve always had the notion of simplicity.
20:54The magic of Apple products is simple. There was one button, and it's magic.
21:02From the early days, one man influenced Steve Jobs more than any other.
21:07His friend and rival, Bill Gates.
21:15Apple's history interweaves with Microsoft's.
21:19Their CEOs gave a unique interview to journalist Walter Mossberg.
21:23It was, to my knowledge, the only time they ever got on stage together to submit themselves to an extended
21:30interview with journalists.
21:32Their interview gave Walt unparalleled insights into the dynamics of their relationship.
21:39From the start, Gates was overshadowed by the more polished, confident Jobs.
21:45I made...
21:46Let me tell this story.
21:51I'm not fake Steve Jobs.
21:57If you saw them together, Steve always dominated the conversation.
22:02In part, that's because I think Bill was always fascinated by Steve.
22:06You know, he would just... he was a real observer, and he would just look at this guy and say,
22:11what the heck is going on here?
22:13We've kept our marriage secret for over a decade now.
22:21He admired Steve for his ability to interface with people, connect with them, you know, affect them.
22:29They were partners, you know, for a long time.
22:32The very first Apple II computers had Microsoft software in them.
22:36But while the banter was good-natured, the rivalry between the two was deep-rooted.
22:42I personally can attest to having heard each of them say very nasty things about the other off the record
22:49in private over the years.
22:52I think the antipathy partly grew out of two things.
22:57On Jobs' side, he believed that Microsoft had stolen the basic ideas in the Mac.
23:05From the point of view of Gates, I think he found Jobs difficult to deal with.
23:10Steve is so known for his restraint.
23:13I think Gates felt that Jobs got more credit than he might have deserved as being the great technologist.
23:22Neither person is hugely likable.
23:25Certainly, Steve Jobs is an acquired taste, and so is Bill Gates, for that matter.
23:30They both have their moments.
23:32Bill Gates is a better friend than Steve Jobs, but Steve Jobs is more fun than Bill Gates.
23:40Jobs had glamour and dynamism.
23:43By the mid-1980s, he was one of the richest self-made men in America.
23:47He was just 29.
23:49People are going to bring them home over the weekend to work on something.
23:53Sunday morning, they're not going to be able to get their kids away from them, and maybe someday they'll even
23:56buy a second one to leave at home.
23:57Which made him a natural subject for Playboy.
24:04Interviewing Jobs was a unique experience for writer David Schiff.
24:09The phone rang one day, and it was not a PR person who called, but it was Jobs himself.
24:14And it really was an indication of the way that he did business and really continued to do business.
24:20Apple was very different. The second you walked in the door, you felt like you were in a completely new
24:25environment.
24:25The conference rooms, instead of, you know, number 103C, were called Da Vinci and Michelangelo and Picasso, and indeed it
24:35was Picasso that I was escorted to, to see Jobs for the first time.
24:40As the two got to know each other, Schiff realized he had a front row seat on what was then
24:46an unimaginable technological future.
24:48Steve started drawing on a placemat. We went back and forth, and basically by the end of that, constructed what
24:55looks exactly like an iPad.
24:57Steve said this machine, this small device, as big as a book, would allow us to keep in touch with
25:04one another.
25:05It would replace the telephone and would replace bookstores.
25:09He saw it as a reader on this very small device and read it with editing capacity, note-taking capacity.
25:16I mean, he really envisioned the iPad almost 30 years ago.
25:19Jobs and Schiff quickly became close friends.
25:23Through sort of the late 60s and 70s, in very similar ways, going through some of the counterculture,
25:30you know, being influenced by some of the Eastern mysticism, Buddhism, the LSD culture, Timothy Leary.
25:36Turn on. Tune in. Run. Out.
25:42He was always so excited about everything, and we went to movies together, and we went to the opera together,
25:46and he could talk about everything, and he was this incredibly giving, loyal friend.
25:51When I was having a hard time, I would be on the phone, would drive up from, you know, Silicon
25:55Valley,
25:55take me out to dinner and hang out and take walks with me, and, you know, that's pretty rare.
26:02In 1984, they visited the home of Yoko Ono for the ninth birthday party of Shawn, her son with John
26:10Lennon.
26:12Jobs took along a birthday gift that fascinated not only Shawn, but the whole star-studded guest list.
26:19Steve opened it up, pulled out, you know, what was one of those first Macintoshes off the assembly line,
26:26set it up on the floor.
26:28Shawn was down on the floor with him.
26:30Steve turned it on, put Mac paint in there.
26:32It took him about two seconds to show Shawn how to deal with it, and Shawn pretty soon was drawing
26:37pictures.
26:38Later, Steve told me it was one of the first times he'd watched a child with a Mac.
26:45Eventually, I sort of became aware that there were some people, you know, who'd come into the room,
26:48and I looked over my shoulder, and there was Andy Warhol.
26:51So there was this great moment that I'll never forget.
26:54You know, Andy Warhol gets down on his hands and knees with Shawn on one side and Steve on the
26:59other side.
27:00I remember that Warhol would pick up the mouse and, you know, instead of gliding it along the floor,
27:04you know, the tile floor in Shawn's bedroom, he would sort of pick it up and was trying to figure
27:08out how to make it work.
27:09And Steve very patiently would sort of lower his hand down and say, no, you kind of push it along.
27:13So Andy sort of fooled around with it, and he was completely mesmerized.
27:16I mean, when he zoned in on something, the rest of the world disappeared,
27:19and that was what it was like watching Warhol in front of a Macintosh for the first time.
27:24And then, you know, he got this big smile on his face, and he looked up, he said, I drew
27:27a circle.
27:29And it was great.
27:31Life had been good for Steve Jobs.
27:33He was worth a million dollars when he was 21.
27:35He was worth $10 million when he was 22.
27:37He was worth $100 million when he was 23 years old.
27:40So he knew nothing but success.
27:42And when you're 23 years old, you're worth $100 million.
27:45You are pretty damn full of yourself.
27:47And that's what Steve became.
27:49And so he was, he had a huge ambition.
27:55But in 1985, at the age of 30, his charmed run of luck was about to come to an abrupt
28:02halt.
28:04Seeking someone to help run his rapidly expanding business, he hired in Pepsi executive John Sculley.
28:12President John Sculley admits Apple will be just another personal computer company unless Macintosh becomes an industry milestone in the
28:20next 100 days.
28:24There was kind of a love affair at the beginning.
28:27I mean, Steve really trusted him and really saw a kindred spirit, you know, someone who would help him build
28:33Apple.
28:34His love was Apple.
28:36He envisioned being with Apple for his life.
28:39He said, but that doesn't mean there won't be periods when I will leave and I will do other things
28:43and I will, you know, my life will weave in and out of Apple.
28:46Once again, Jobs' foresight was spot on.
28:50Two years after Sculley arrived at Apple, the love affair turned sour as company profits faltered.
28:56Steve was never fired from Apple, but he was ostracized and demoted and put in an office in an empty
29:06building.
29:08And after that, he resigned in 1985 and then immediately sold his more than six million shares.
29:15He was the largest single shareholder of Apple at the time and sold his stock at a bad price.
29:22And didn't get as much money as he should have or could have had he done it smartly, but he
29:26was angry.
29:27He felt so betrayed, so angry, so disillusioned that, you know, Sculley was, in his mind, at least part of,
29:37if not the ringleader in what he viewed as a coup to remove him.
29:41And Steve was pissed off.
29:44And he really was pissed off about Sculley because he brought Sculley in and trusted him and then felt betrayed
29:51by him.
29:53So he sold his stock and went off, took his tens of millions of dollars, but not hundreds of millions
29:59of dollars, and started a new life.
30:03But there were still people willing to back him with hard cash.
30:07One of them was self-made Texas billionaire and former presidential candidate, Ross Perot.
30:13He saw how wounded Jobs had been by Apple.
30:17I think it was, first, a tremendous disappointment, which I can certainly understand.
30:25Secondly, he picked himself up, dusted himself off, and started all over again with very little hesitation.
30:32And I really admired that.
30:34You know, otherwise you could just sit around in a dark room and sulk about it, but that's not Steve.
30:42Steve started a company called Next to do a computer that was going to be what he thought Apple should
30:48have been,
30:50to aim it at the education market because Apple had had conspicuous success in education.
30:55There were some people he could steal from Apple to market to that segment, and he thought starting small made
31:00sense.
31:01But even starting small needs big money.
31:05I invested $20 million in Next.
31:08He contacted me, asked me to be a principal investor, and to serve on the board with him,
31:12and I agreed to do it just because of my support for him.
31:16And there's no question in my mind that if he wanted to do it, it would get done.
31:23He's great with attracting and motivating the best of the best people.
31:27He's great at encouraging them to be creative and come up with new ideas and not just be little robots,
31:34which many big companies just want you to be a little robot and do what you're told to do.
31:40And the last thing they want to hear from you is a creative idea.
31:44Steve loved those creative ideas, and that was a magic part of the success of Next.
31:49A new Steve Jobs was rising out of the ashes of the boardroom battle at Apple, and this time he
31:56was ruthless.
32:00He invested $5 million capital in a corporation called Pixar, and he took 70% of the company, and we
32:12took, the employees took 30%.
32:14Steve kept investing because we would run out of money, and he did not want to be embarrassed by a
32:23failure after having been booted out of Apple,
32:25so he would put more money in and take more equity away from the employees.
32:30So over the course of about four or five years, he owned it all.
32:35Alvy quickly felt he was losing control to the new master.
32:38I would look at my employees, looking at Steve, and I realized they're in love.
32:43You know, they're just looking at it, looking up at him with big doe eyes, just soaking in everything he's
32:51saying as if it's truth.
32:52And it wasn't.
32:53So you can see he was very disruptive.
32:55Our management style was to be two hours away from him, try not to have him come into the building.
33:02Standing up to jobs could be a painful experience, as Alvy found out in one memorable boardroom meeting.
33:09He turned on me, total street bully, in my face, screaming.
33:14We were, and I went crazy.
33:15I'd never been there.
33:16I don't ever want to be there again.
33:17That's kind of why, that's the reason I got away from him.
33:20We were screaming at each other in full bull rage with our faces about that far apart.
33:25And during that, so he was insulting my southwestern accent.
33:30It was just street bully stuff.
33:31I still don't know what happened.
33:34Something broke.
33:36And during this face-off, literally a face-off, I marched past him and wrote on the whiteboard.
33:44Now, it was an unspoken rule, which I hate, unspoken rules, that only he could sit in front of the
33:51whiteboard and only he could use it.
33:54Nobody had ever tested it, but at this point, I tested it.
33:58I marched past him and wrote on the whiteboard.
34:00He said, you can't do that.
34:01And I said, what, right on the whiteboard?
34:04And he stormed out of the room.
34:05So that was the, and then I was in shock for the next week or months or so.
34:10I just didn't know what had happened, you know.
34:12Everyone in Steve Jobs' life went through three phases.
34:14They were either being seduced, ignored, or scourged.
34:19And it all depended upon whether he needed you or not.
34:22If he needed you, he was your best friend and he would seduce you.
34:26And then you would work like a dog.
34:28And if you weren't working hard enough, he would scourge you and ultimately he would throw you away.
34:31On the personal level, it was, it was not fun.
34:34It was not the way I want to be treated by another human being.
34:37Steve ultimately betrayed everyone.
34:39And some said the new Steve Jobs wasn't afraid of claiming all the credit too.
34:44Disney took Toy Story and another one of their movies to New York for the critics to see.
34:50And the critics just, they didn't even look at the other movie.
34:53They just went nuts when they saw Toy Story.
34:55And they came back and basically told Steve that it was going to be a huge success.
34:59And that's when he, that's the point when his ability to see something spectacular is about to happen.
35:05He just moved in and exploited that right to the hill.
35:07And I must say he did a great job, became a billionaire from it.
35:10Awesome!
35:13So Steve's genius is to move when he has a good idea.
35:16I don't think they are necessarily his ideas, but boy, does he know how to move and market them like
35:21crazy.
35:21He's the world's genius marketeer, including of his own self-image.
35:27But the best was yet to come for Jobs.
35:31Apple was in trouble.
35:32They wanted him back.
35:34They were begging him to come back.
35:36Because they knew he could fix it.
35:38And he did come back.
35:41And he fixed it and the rest is history.
35:47One man who witnessed Jobs' return to Apple was friend, Walt Mossberg.
35:52He came back to Apple and the company was almost dead.
35:56Literally.
35:56It was like 90 days from going bankrupt.
35:59He said to the people at this very demoralized, almost out of business company, we're not looking backward.
36:08I don't really care that we once had the first successful personal computer.
36:13I really don't care that we were famous and successful.
36:18We're not anymore.
36:19And this is where we're starting from.
36:21And this is where we're moving.
36:23And so when you see the second coming of Steve Jobs in Apple, Apple went from being just a wide
36:29open, wacky company to being a very disciplined company that understood its financials at a level that few companies do.
36:38That's because Steve thought of every dollar as being his every dollar.
36:43They have resolved these differences in a very, very way.
36:46It was an investment from Bill Gates that ultimately helped to save Apple.
36:51But when Gates made a live appearance with Jobs to explain the deal, it didn't go down well with the
36:56loyal Apple audience.
37:02Bill Gates was actually on stage rescuing Apple, rescuing Apple.
37:08He did two things.
37:10He gave them one hundred and fifty million dollars for which he got non voting stock that expired after a
37:17certain number of years.
37:19And he promised to keep producing Microsoft Office, the Macintosh version for, I think, five years.
37:27And so he was he was on stage rescuing Apple.
37:30And yet the acolytes who were filling the room had learned to hate him.
37:38They treated him as, you know, the devil, the Antichrist.
37:42And they booed him.
37:47But Jobs, with his eye ever on the bottom line, had a different view.
37:51There were too many people at Apple and in the Apple ecosystem playing the game of for Apple to win.
37:56And Microsoft has to lose.
37:58And it was clear that you didn't have to play that game because Apple wasn't going to beat Microsoft.
38:03Apple didn't have to beat Microsoft.
38:05Apple had to remember who Apple was.
38:07It was just crazy what was happening at that time.
38:10And Apple was very weak.
38:11And so I called Bill up and we tried to patch things up.
38:15I think he learned to be a better businessman.
38:17I think he learned a little more humility.
38:21Steve really changed in a number of ways.
38:23And he changed primarily because of failure.
38:27Failure affected him and he learned from it.
38:30Jobs created a brand new product at Apple, the iMac.
38:35I think there was a decision to look different.
38:37Remember their motto immediately after his return was think different.
38:42And, you know, he didn't say that because he didn't believe it.
38:47You know, he really did want to think different.
38:48And they would have to appear different to show that they were thinking different.
38:52The pair joked about the relationship between Mac man Jobs and PC man Bill Gates.
39:01PC guy is great.
39:03I like him.
39:04He's got a big heart.
39:08His mother loves him.
39:10His mother loves him.
39:14PC guy is what makes it all work, actually.
39:17All right.
39:20It's worth thinking about.
39:21The truth about Bill Gates is a brilliant man who you could and I did have talked to for long
39:30periods about the future.
39:32He could think quite intelligently about the future.
39:35But the way Microsoft worked as a business was far more incremental than Apple.
39:41All the while they were working on some big leap and Microsoft tended to do the incremental stuff almost all
39:49the time.
39:49What Steve's done is quite phenomenal.
39:53His ability to always come around and figure out where that next bet should be has been phenomenal.
40:00You know, Apple literally was failing when Steve went back and re-infused the innovation and risk taking that have
40:09been phenomenal.
40:10So the industry's benefited immensely from his work.
40:15We've both been lucky to be part of it, but, you know, I'd say he's contributed as much as anyone.
40:20I think he built the first software company before anybody really in our industry knew what a software company was,
40:26except for these guys.
40:28And that was huge.
40:30Bill Gates is a brilliant man.
40:32Bill Gates is a brilliant man.
40:32He did a lot for the world in technology and he is now doing a lot for the world in
40:37philanthropy.
40:38And I think highly of Bill Gates.
40:41Bill Gates, but of the two of them, the one that took the bigger risks and changed the game more
40:51often, it was Steve.
40:52It was Steve Jobs.
40:53Well, I'd give a lot to have Steve's taste.
40:58He has natural, not a joke at all.
41:02I think in terms of intuitive taste, both for people and products, the way he does things, it's just different.
41:09And, you know, I think it's magical.
41:12Despite their rivalry, in this joint appearance after Jobs had been diagnosed with cancer, they displayed a healthy respect and
41:19even affection for one another.
41:22You know, I think of most things in life as either a Bob Dylan or a Beatles song.
41:26But there's that one line in that one Beatles song, you and I have memories longer than the road that
41:32stretches out ahead.
41:33And that's clearly true here.
41:37Well, you know what, I think we should end it there.
41:39It was one of the highlights of my journalistic career to be there.
41:44Thank you very much.
41:45Thank you very much.
41:49In fact, we were quite taken aback by the standing ovation and seeing some of the people from where we
41:56were sitting on stage actually shedding tears.
41:58It sounds strange, but it was actually an emotional thing.
42:02So I can move this with just a touch anywhere I want.
42:07Steve Jobs, now at the peak of his creative genius, was leading Apple to the peak of its creative success.
42:15The key to the success of the company was in moving beyond the computer, was in seeing how the microprocessor
42:24was getting so cheap that it could be applied to other consumer electronic devices.
42:32Innovative new products poured in a seemingly endless stream from Apple's development laboratories, pouring a stream of cash into Apple's
42:41coffers.
42:42250 million or a billion or however many iPods are out there, you know, are what built the Apple of
42:48today, not the Mac.
42:50Approaching the age of 50, barely a quarter of a century after making his first million greenbacks, Jobs was worth
42:58$2.3 billion.
43:03Now, he picked up the pace of Apple's evolution. Computers? They were yesterday's news. He was conquering the world of
43:13music.
43:13Great new products.
43:15Jobs was hurting his competitors.
43:19iTunes pretty well killed off the music store. And Virgin Megastore's, you know, slowly been disappearing around the world.
43:31Half a million songs are downloaded on iTunes every day. In many cases, changing artists' lives.
43:43Hip-hop group, the Black Eyed Peas, were asked to star in an iTunes commercial.
43:49They later became the most downloaded band on iTunes.
43:54But at the time, they didn't understand this new cultural phenomenon.
43:58They said, hey, they want to use a Black Eyed Peas song for an iTunes commercial. And I said, well,
44:07what's iTunes? And they said, uh, they're not paying much, but they're gonna give you guys iPods. What's an iPod?
44:16This is the new iPod Mac.
44:20But Jobs' influence on the music industry went far beyond simple star making.
44:26Way before iTunes, Steve Jobs has been a part of music because every major studio has a Mac computer in
44:36it. I mean, the Mac computer is an artist's computer.
44:40Musicians are still important, but people like Steve Jobs are uber, uber important.
44:45They bought CDs, and they want to buy downloads. People don't want to rent their music.
44:50Life in Apple's orchard had never been more fruitful.
44:57Then, Steve Jobs learned he had cancer.
45:07A standing ovation for Apple CEO Steve Jobs as he greeted the public for the first time in more than
45:13a year.
45:14He carried on working, but the years that followed were a roller coaster of hope and despair.
45:22Most poignantly, he was asked what the next few years might hold.
45:28The future is long.
45:33The last few years have reminded me that life is fragile.
45:42Um...
45:43You know...
45:47Finally, he withdrew from public life.
45:51Only his closest friends saw how he was coping with the threat of an early death.
46:03Steve Jobs loved to take walks.
46:05He did a lot of his thinking and his talking with his close friends, like Larry Ellison, and a number
46:11of other people that he was friendly with in Silicon Valley.
46:14And he would go on these long walks, sometimes around Palo Alto, where he lived, and sometimes in other places.
46:22It just was his preferred method of thinking and daydreaming ideas with people.
46:29One day, I was out in Silicon Valley.
46:32He found out about it, and he conveyed to me that he would like me to come over to his
46:37house.
46:38This was just after his liver transplant, which we all know is a very serious kind of thing that takes
46:44a lot of recovery.
46:45And he wanted me to come over and just talk about industry gossip, in a way, or events that had
46:52gone on since he'd been kind of out of action.
46:56He was very frail. We talked about his health, and he talked about how he felt he was recovering.
47:03And in the middle of this, he said, let's go for a walk.
47:08And I said, really? Really? You're sure you want to go for a walk?
47:13We're about halfway to the neighborhood park, and he stops.
47:17You know, he wasn't, like, gasping for air or anything, but he was not a well-looking man.
47:23And I said, Steve, why don't we go back to the house?
47:27And he smiled or chuckled, and he said, no, we're not going back to the house.
47:32I just need a minute, and then we're going to go on to the park, because that's my goal.
47:36I set a goal every day, and my goal now is to get to this park.
47:40I said, you're sure? And he said, yeah.
47:43So we walked to the park, and, you know, he was fine.
47:47We talked, by the way, the whole way.
47:48We were doing what he does on walks, which is we were talking about different things.
47:52And we got to the park, and we sat on a bench, and we talked about...
47:57In the park, if I remember correctly, we actually talked more about life and health.
48:03And, you know, I had had a heart attack some years before, and he was lecturing me about that.
48:08And I was sort of lecturing him as well about work-life balance and all these things.
48:14And then we got up and walked back and talked some more.
48:20And the last thing he said to me was, you know, Walt, you and I have been through lots of
48:26adventures over the last 15 years,
48:30and we're going to have some more adventures to come.
48:34We never did.
48:42On October 5th, 2011, Steve Jobs died.
48:49The next day, his closest friend and colleague, Steve Wozniak, paid his own tribute.
48:56I'm going to miss the chance to go to him and just sit down and share, you know, just person
49:02to person.
49:05How much fun we had in...
49:09How much fun we had in those days doing things together.
49:12You know, but you lose it and you can't ever go back.
49:16And just have those conversations that make us both smile.
49:33As the world mourned, the most fitting tribute came from one of Steve Jobs' young fans.
49:3919-year-old Hong Kong-based design student Jonathan Mack Long created an image on his Mac that went viral
49:47around the world.
49:51There was no real research behind it. I just messed around on my computer and it just happened.
49:57It made sense to incorporate his silhouette, his profile into the logo.
50:01It's gotten around 200,000 responses on my blog.
50:05Some people have said to me that the logo actually made them cry, and I thought it was a really
50:10strong reaction to have.
50:11But it made sense because, you know, Steve Jobs had such a big impact on our world.
50:19It wasn't just a person who made all these great gadgets. He actually changed the way that we communicate.
50:29When you grow up, you tend to get told that the world is the way it is, and your life
50:37is just to live your life inside the world,
50:39try not to bash into the walls too much, try to have a nice family life, have fun, save a
50:45little money.
50:47How amazing is it that we live in an era where his legacy will transform people's lives and experiences of
50:55technology for the foreseeable future?
50:59This single individual gave us the original Apple and the Macintosh and Pixar, you know, and the iPod and the
51:06iPhone, iPad.
51:08I mean, that is astonishing.
51:15Steve Jobs created the most respected brand in the world, and, you know, shook up a whole industry, and he
51:25did it with a lot of panache and style, and, you know, great respect for him for it.
51:34Life can be much broader once you discover one simple fact, and that is everything around you that you call
51:40life was made up by people that were no smarter than you.
51:45The facts are the story of his life, the story of his successes, the story of his achievements, the stories
51:52of the great things he did for other people continue to go on because that's good for our country, it's
51:59good for the nation, it's good for the world, and it's also good for the people.
52:04Of course, that's what it's all about.
52:05I think the world will miss Steve Jobs.
52:08He took stuff to a new place, and I do identify with that. It's exciting when you do that, so
52:13I do find the excitement of that.
52:14And he also made things that were beautiful, great to touch, great to hold, and good to look at in
52:19different colors.
52:20The minute that you understand that you can poke life and actually something will, you know, if you push in,
52:25something will pop out the other side, that you can change it, you can mold it.
52:31That's maybe the most important thing.
52:40There's one thing on which everyone agrees.
52:43Steve Jobs left a legacy that has changed the world.
52:48He had the ability to think out new ways of doing things, not just ways to improve what we have,
52:53do a better version of something, but do it in a totally different way that the world would swing towards.
53:05And so we fall in love with Steve, because he gave us these toys that were not only fun, but
53:12really useful. Wow!
53:20It's upended industry after industry. It's forced everyone else to follow in his path, and it has touched billions of
53:29people.
53:31He will be regarded as the person who unlocked the creativity of a whole generation.
53:38He's changed the way we look at computers, phones, how we share, interact.
53:45He is going to inspire a whole new generation.
53:48A five-year-old, 20 years from now, is going to create and design and invent and define a world
53:57totally different than the way we see it now.
53:59And it's going to be because of Steve Jobs.
54:03Even then he had this ability to bridge the very intellectual world of high technology with something that everyone could
54:11relate to.
54:21Here's a guy who revolutionized the computer industry, the music industry, the motion picture industry, the telephone industry.
54:33There's four, and maybe more, I don't know, but certainly those four.
54:38And if you compare them with Edison, well, there was the electric power industry, the motion picture industry, and the
54:49music industry.
54:50Edison had only three.
54:54That's impact.
54:56That's impact.
54:56That's impact.
54:58That's impact.
55:02No one else.
55:18That's why I love that Οricon.
55:20That's how I love this.
55:46Transcription by CastingWords
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