Severance's production designer was inspired by Apple founder Steve Jobs

Severance production designer Jeremy Hindle said he was inspired by Apple founder Steve Jobs.⁠

Transcript

00:00me now and i remembered my original idea for this was steve jobs when he was going to do the iphone

00:07he was so particular about the paper and the box and i'm sure some of you know the story that

00:13he sent people around the world until they found the perfect paper and i think it was in sweden

00:17and then they bought the company to manufacture the box the box was more important than the phone

00:22and i was like wait what if i'm like steve jobs what if i because it's kind of godlike

00:27what if i what if i'm obsessive like that with everyone on the show that they have to do it

00:34exactly like this in the same way in the same tone it's kind of became really the crew loved it they

00:41loved the rules they loved working on it and it became really addicted to everyone and now people

00:46watch the show and i i think it's why it works it's that same kind of like steve was right people

00:52really want the best yeah and when you do the best it's like it's like an apple store it's not that

00:58different