00:008,000 Kicks presents The Shifter, the shape of comfort.
00:0463 to 72% of people are wearing the wrong shoes, bunions, hammer toes, pain.
00:11Your feet are slowly being reshaped, and not by you.
00:15Your feet was meant to breathe, to move freely.
00:18But for some reason, we shoved into pointy boxes for 40 years and we called it fashion.
00:23Maybe your feet was never the problem, maybe your shoes were the problem.
00:366 years making the most durable hemp gear.
00:40This is the product that we are most proud of.
00:44Introducing The Shifter, the summer hemp shoe with our widest toe box ever.
00:51Made from hemp, made for summer.
00:54For once, the shoe adapts to you.
01:00Most shoes pinch your toes into a point.
01:04Even most wide shoes do.
01:06We went further.
01:08Your toes get the space they were built to have.
01:10Real balance.
01:12Real grip.
01:14Your toes aren't supposed to overlap, rub against each other, or fight for space.
01:19Most people have never experienced what it's like to stand on their own feet properly.
01:24Yet.
01:28Summer fries your feet.
01:31Most shoes trap heat.
01:34The shifter helps it escape.
01:37The breathable hemp knit keeps air moving with every step.
01:42Helping your feet stay cooler, drier, and fresher all day long.
01:47Naturally antibacterial.
01:49Naturally comfortable.
01:52Under 300 grams per shoe, an apple weighs more.
01:56All the grip, space, and durability.
02:00None of the unnecessary weight.
02:03One shoe for the city, the trail, and everything in between.
02:08The recycled rubber sole rips wet stone as easily as dry sand.
02:19Tie them once, then forget about them.
02:22Every pair comes with elastic laces pre-installed for an effortless slip-on feel.
02:28Prefer a more classic look?
02:30Standard laces are included too.
02:33No fighting your shoes to get out the door.
02:36The flexible knit upper and adaptive heel design makes slipping them on effortless.
02:42Step in and go.
02:44Literally.
02:45Clean lines.
02:47Lightweight silhouette.
02:49Foot-shaped comfort without the usual barefoot look.
02:52You no longer have to sacrifice one for the other.
02:57Hemp needs almost no water, no pesticides.
03:01It actually cleans the soil it grows in.
03:04We spent months designing the silhouette, the toolbox, the knits.
03:09And then there was hemp.
03:10We've been working with hemp for years.
03:13We know it's naturally breathable, it's naturally durable, and that it was the perfect material
03:19to build a summer shoe.
03:20And the best part?
03:22It still looks like a sneaker you'd actually want to wear.
03:31Get your shoes that are directly from the factory.
03:34Back us now on Kickstarter.
03:36Free your feet and be the first to join our revolution.
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