00:02alla superbike non solo moto c'è anche dell'auto nel sul circuito stiamo parlando di subaru che
00:10fornisce anche quest'anno la safety car per le gare del campionato mondiale di superbike siamo
00:18qui con david dello stritto general manager di sales marketing e public relations di subaru
00:25europe david il pubblico della superbike ha ormai imparato a conoscere ea riconoscere la subaru
00:30uncharted il suo elettrico che da quest'anno funge da safety car per il campionato sostituendo in questo
00:36ruolo la solterra come mai è stata scelta questa tipologia di veicolo per questo ruolo making in
00:42english so my fans have come to know and recognize the subaru uncharted the electric suv that this
00:49year serves at the championships safety car replacing the solterra why has this type of
00:54vehicle chosen for this specific role right thank you very much for the opportunity first of all
00:59and thank you for the question i shan be dwelling too long on the uncharted to start with i'd rather
01:05talk about evs and you know subaru evs and probably your question is what are you guys doing here
01:13with an electric car and i'll try and answer that basically we are launching every existing subaru
01:24with a petrol boxer engine now has an equivalent an electric equivalent right so basically in a country
01:33like italy we have three models right with boxer engines and the mile hybrids that they now have
01:41products that mirror the same technology but with zero tailpipe permission that's the premise that's
01:47the start now we in europe we have a sort of sporty rather sporty position we either do really well
01:56on racetracks or on mud and snow this is basically what a subaru is now there's no snow there's no
02:05mud
02:05on the racetrack that's tarmac it gives us it gives us in europe an opportunity to show that an electric
02:13subaru can perform just as well as a boxer powered subaru did in the past right so our presence in
02:24the
02:24world's superbike championship is really important for us you know you've only got two options when you want to
02:30pitch a new product especially something like electric you can choose a fancy marketing narrative
02:37cross your fingers and wait for things to happen or you can try and put it in the real world
02:43and see whether your product delivers so this is the we signed last year with dawna and this is if
02:51i'm correct the 19th event we're doing right seventh race in the in the second year so far we must
03:01have
03:01done something like 1784 laps driven around 7 000 kilometers flat out it's not casual driving as you
03:11would know and we haven't had one single problem with our electric cars this is what we owed our customers
03:20to hear i could just say it's i could ask the i could either ask the customers to believe me
03:26wish they
03:27shouldn't or i could ask them to watch what's going on and this is precisely what we're doing here you
03:34see now it's not enough we're doing loads of stuff in countries like norway and finland where we drive our
03:43cars through really deep snow but you know i like to apply the 20 80 percent rule i'm sure you
03:50guys will
03:50be familiar with that and that says 20 of what you do will create 80 of the noise you will
03:58make
03:59and you see in europe guys like you passionate about motorsports you care about motorsports about
04:04i'm just making a number here but there's that all important small number of subaru fans who care
04:13about motorsports we're here for them does that make sense yeah that's why we're here
04:20cosa pui dirci delle caratteristiche tecniche essenziali e delle prestazioni della uncharted what
04:26can you tell us about the uncharted's key technical features and performance how long do we have to
04:32answer that question there's so much we can say but i won't keep it super short we've got basically in
04:38the range in the ev range we have three models one of them is the uncharted that we're putting on
04:45the
04:45track as a safety car as a pace car right and that model is declined in three different versions keep
04:51it simple one four-wheel drive symmetrical all-wheel drive version and then two front-wheel drive version
05:00the four-wheel drive version is a fully fledged you know four by four typical subaru
05:08very similar to a product like crosstrek the the the petrol powered boxer one that they're still
05:16reselling in italy and that would appeal to our basically loyal subaru drivers they happen they now
05:25have an alternative to the cross track which is electric it will turn 1.5 ton it will it's really
05:32fast it will go north to 16 4.7 seconds it will drive over 450 kilometers it will charge in
05:4028 minutes
05:41so i think we're there and then we have two front wheel drive versions and one of them will drive
05:48close
05:48to 600 kilometers with a very aggressive starting price of around here in italy your your readers will
05:56check it i think it's around 34 900 euro so very aggressive price for a fully fledged front wheel drive
06:05electric car that has a very comfortable driving range as i said of about 600 kilometers so these are the
06:11three uncharted versions that we have quanto è importante da un punto di vista di branding e di
06:19marketing quindi essere presenti qui al mondiale di superbike how important is for you to uh on a
06:26marketing scale uh and a branding scale to be here in the world championship of sbk as i said about
06:37you know that's a 2080 rule where we have a huge group of followers who love motorsports and they
06:44remember us from the rally days right so when you say subaru to them what they see is a blue
06:49car with
06:50gold wheels and a wing right so yes it's very important what i'm telling them what we and the team
06:56here in subaru italy is telling them is look subaru's back subaru is back on the scene in europe it's
07:03not been
07:03easy you see because for reasons i won't be discussing europe is sort of making manufacturers
07:13reduce their co2 more and more which is probably a very good thing and in order to survive well you
07:18have to come up with creative ideas now it's becoming more and more difficult to sell cars you know race
07:24cars with high co2 levels they can be available but you won't buy it because it'll be too expensive
07:29and we subaru we like to make our products available to as many people as possible
07:35so to be here is telling people look we have fast cars that drive faster than the imprezza faster than
07:45the than the rally car we used to have literally faster and it's got zero tailpipe emission
07:53so you're putting yourself on a power level with other manufacturers you're back in the game if you like
07:59because you're no longer hindered by co2 so that's why it's very important to put those sporty fast
08:08subaru like driving cars on the racetrack it's selling people hey guys we're still here and we're here
08:15to stay senza dubbio è una scelta particolare la presenza di subaru in un moto mondi in un
08:21campionato mondiale di moto quale sono quale la risposta che ha raccolto lanciarte nel paddock di
08:28superbike quale sono stati commenti più ricorrenti da pilote squadra piloti squadre e pubblico what kind
08:35of feedback has the uncharted received within the world sbk paddock what have been the most common
08:41comments from riders teams and the fans that's a really good question do you know why it's a good
08:47question because the answer or the reaction has changed so much compared to the first month when
08:53i i i put the solterra when we started we put the solterra as a safety car and no nobody
08:59really knew
09:00what an electric subaru was like and they said what you've got to be joking an electric car
09:08in world superbike with petrol petrol heads and motorbike fans you've got to be joking so he did raise a
09:15few
09:15eyebrows first and the comments weren't really good prossima domanda più personale da appassionato
09:22di motorsport cosa l'entusiasma di più del mondiale di superbike on a personal level as a motorsport
09:28enthusiast what excites you the most about the superbike world championship i think this is an
09:37amazing platform in so many ways i truly believe that you've all we've all been we've all seen formula
09:43one racing it's amazing moto gp is amazing i think if i'd have to say what's the difference between
09:51between what we do and what is done there is probably the fact that we are inclusive
09:59that it's very rare to see riders you know they're busy they're concentrating they have to win races
10:07they take time for you they will step out of their truck to take a picture with you you know
10:13they
10:13will talk to you i think i like the fact and this is very similar to subaru uh i see
10:20well superbike as
10:21a kind of underdog as a challenger always fighting to get better it's an amazing platform for
10:30technology development in all senses whether we're talking about tires telemetry braking it's an
10:38amazing platform and subaru being a technical brand and basically followed by nerds and people who love
10:45driving find themselves quite comfortable here right so there's a an element of similarity if you like
10:56i do feel comfortable walking around here and it's not that far from the the rally world i used to
11:03know
11:03when we were you know involved in rally it's an amazing platform super black i wish more people knew
11:10about superbike really abbiamo parlato quindi del del passato della del rapporto che c'è tra subaru e
11:21motorsport per questo ti chiediamo invece che dal punto di vista invece dal punto di vista delle
11:27competizioni piuttosto che a livello di branding quali sono qual è il prossimo futuro per subaru i said
11:35we talked about the heritage that subaru has with motorsport and with that in mind what can you tell us
11:44about subaru's current and future commitment to motorsport especially in terms of competition
11:50rather than partnership look we're staying fully committed to motorsports it's part of our dna
11:56the reasons you won't be hearing from me yet on what can be done in europe is because we weighing
12:02options at the moment well you know we're fully involved in motorsports we recently won the 24 hours of
12:09nurburgring with our wrx sti we got first place in the sp40 category it's the eighth time we win there
12:19so our sti division that's our motorsports division in japan it's really busy uh we're doing the super
12:26taku i don't know if you're familiar with the the racing events we do in japan but i can think
12:31of at least
12:31three where we are present and committed the rally championship in japan super taku super gt
12:38and so on and so forth and we're really busy in the us as well we have a racing team
12:43there
12:44so we're pretty present yes in europe we are now busy launching evs
12:49and we're testing the potential of ev cars through the wsbk championship so we'll see
12:58what will happen but there are there are things that point towards more sporty products coming
13:06in the future don't know when it takes time we have many other things to do at the moment
13:11but we are as a company subaru corporation stays fully committed to motorsports i can tell you that
13:19yes ultima domanda crede che ci sia un futuro per il rally elettrico do you think there will be
13:27a future for electric rally our priorities of the moment is to launch more and more evs across the
13:36european regions because we want to lower our co2 level increase sustainability increase our safety
13:44level i should have told you that one of the reasons we have a safety car it's not just because
13:49we want to go to zero emission it's because by 2030 we want to go to zero accidents this is
13:56a real
13:56commitment there will be that's our commitment there will be zero subaru involved in lethal
14:05accident in europe thanks to all the safety equipment we're putting around the car so it
14:12makes a lot of sense for us to be here with a safety car there's also the question of consideration
14:19having a car here increases consideration of the subaru product you won't be considering
14:24a product you don't see would you now your presence in europe is determined by your your ability
14:31to offer acceptable co2 level we've got zero tape i've emission cars so your consideration can
14:38increase then there's the sustainability you will know that the guys in wsbk have done an amazing job
14:46with sustainability they went up the raking they're now among the 10 most sustainable motorsports
14:53activity in europe you know that don't you well we're proud to be subaru and to have been associated
15:00with that by providing zero tailpipe emission cars you might know that this is not new for us you might
15:08think well this is a trending thing isn't it everyone wants to be sustainable i'll say wait wait we've been
15:15sustainable at subaru for a very long time you might be familiar with forbes magazine right we've been
15:23named i think it's the third time the most socially responsible brands among the three top brands there's
15:33brand and subaru is in there so we're not bragging about it you know if you hadn't asked a question
15:40i would have given you time to find out by yourself right but being here gives us an opportunity to
15:45say hey guys we love motorsports but we're also responsible and we're trying to help make things a little bit
15:53greener
Commenti