- 2 hours ago
New Orleans has always been a city that creates culture, and right now some of its most exciting voices are doing it from their phones, their studios, and their living rooms. Moderated by New Orleans legend Wild Wayne, this conversation brings together some of the city's most compelling content creators to talk about what it really takes to build in the digital age.
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00:011, 2, 1, 2, 1, 2, 1, 2. How y'all are y'all good? Y'all good? I can't
00:07hear y'all. Y'all good?
00:09Y'all gonna have to wake up up in this thing, man. I kind of do what I do. It's
00:13your boy,
00:13Wild Wayne from Q93 and iHeart Media, and I work with the New Orleans Pelicans, and I do all kind
00:19of good stuff, but we got an exciting panel coming up for all my content creators, my innovators,
00:25my influencers. This one's for you. We got some cats that are doing some great work in New Orleans,
00:31in the Dirty South, and we're gonna chop it up with them today. So they're digital creators,
00:37and they're gonna talk about how you can build your audience, how you can keep it authentic,
00:41and how you can do great content that's gonna be compelling and motivate people to check out what
00:47you're doing, and they're gonna give you it from an expert level. I know all three of these guys,
00:53and they've done some amazing work. We're gonna start with my main man, Subtweet Sean. Y'all give
01:01it up for Subtweet Sean. He's about to come out. You gonna hit him with a dance move or something?
01:08You ain't doing that? You ain't doing that? All right, we're gonna find out about his journey
01:12and the content that he's got going. My next guest to share with you guys is Brian McIntosh.
01:21Y'all give it up for B-Mac. You seen him on BET holding it down with the fellas. There
01:30it is.
01:31North Cackalacky to Georgia at nine to boot. And up next, this guy is setting the world on fire,
01:38doing his thing in a major way. Y'all give it up for J.J. Simmons.
01:43You see, where the spoon at, son? But you couldn't get credentials for the spoon to get in? What's happening?
01:57All right, let's get this thing started. Y'all give it up for all three of those guys right quick,
02:00because they're doing great work. They're doing great work. We're gonna jump into this thing.
02:05Our first question is for each one of you guys is you've all built a very unique platform
02:11and in different ways, but they all have been very successful. So tell us a little bit about
02:17how you started your journey. And we'll start with you, Sean. Let's start with some of you, Sean.
02:24It started in high school, like 2014 to 2015. And I got an iPhone for the first time.
02:32And I got on Instagram, started making videos. And from there, you know, I just started making content
02:38while I was in school. I made a LaVarra dance slash song, performed at Jazz Fest.
02:44You know what I'm saying? And what song was that? It was called Hit the Dolphin.
02:49Uh-huh. Yeah, they'll jump up like a dolphin. You know what I'm saying?
02:52One of the ones right there. So, you know, I was doing all that while I was in high school.
02:57Literally, I would have to stop in the middle of taking a final exam to go perform at Jazz Fest.
03:02Right. You know what I'm saying? To come back. So, really just building it up from high school, man.
03:06I just kept going, you know, ever since then.
03:09Okay. And B-Mac?
03:11Yeah, man. Nah. So, for me, man, it could be a long answer. So, I'm gonna make it quick.
03:16So, you know, I started at ESPN. I worked from behind the scenes. I used to work on First Take
03:20with Stephen A. Smith.
03:20So, I was a segment producer on that show.
03:23Okay.
03:23And, you know, I kind of, for me at that time, I saw where things were going with social media
03:27in 2017 at the time.
03:28So, I took a role with BET, full-time social and digital. So, I left television, which at the time,
03:33my family was like,
03:34yo, you bugging. Like, I had, I was at ESPN. I got staff benefits. You know, Disney right over there.
03:38You see the budget.
03:39Right.
03:39You know what I'm saying?
03:40Like, what's wrong with you?
03:41No, you bugging. I'm like, nah, man. I'm rolling the dice on myself. So, I came to BET.
03:45Okay.
03:45And I've been at BET eight years now, man. I had the number one digital show on the network.
03:48We're in season three. We just got the Telly Award. You know what I'm saying?
03:52Well, tell them the name of that show.
03:53Yeah, For the Fellas on BET. So, you know what I'm saying? Like, we bring black men together just like
03:57this.
03:57Right.
03:57And have important conversations. And it's dope because, like, it's something that's needed.
04:01And for me, it was a passion project as a father. You know what I'm saying?
04:04Like, I needed something to watch where I could just get some education and guidance from,
04:08especially what I was dealing with in my personal life at the time.
04:10So, to see the way the show is being received when it came from a place of, like, that's something
04:15I was really going through.
04:15So, to have a show that's being received that way from people, it's love, man.
04:19So, yeah, it's been a journey. But I'm blessed.
04:21Yeah, it is.
04:22Yeah, it is.
04:22Nah, nah, nah.
04:24Well, for me, after Katrina, I'm in Houston. And I'm a rapper at the time.
04:28And I'm on a radio 17 weeks in a row in Houston. I had a song. I finally got on
04:33the radio.
04:33You know, I was running behind this guy. We couldn't get on the radio in New Orleans.
04:37You Highness, right?
04:38King Your Highness. That was my rap name. I've always been extravagant.
04:42That's why I got this cape on. You know, I like to be seen.
04:45How many of y'all like to be seen?
04:47Amen. Two people. Okay.
04:49So, yeah, they lying. They big lying.
04:52Because how many of y'all feel like y'all supposed to be up here? Let me see y'all
04:54hands.
04:55Okay, four people. Okay, cool.
04:57Anyway, I'm rapping at the time. I'm on a radio.
04:59And I get this golden opportunity to be a host of a TV show in Houston.
05:04And this is when TV, like, was absolutely everything.
05:07This was in a MySpace era.
05:09And I'm hosting this TV show in Houston called Hot TV.
05:11And a guy put a mic in my hand. Shout out to Malik Rashid.
05:15I didn't know I could do that.
05:17Right.
05:17And it changed my life.
05:18It changed my life because God began to teach me that it wasn't about me rapping.
05:23It was about me developing my voice.
05:25That my voice was my gift.
05:26And I started hosting TV shows.
05:29And I realized I was very great at it.
05:32And I used to send you DVDs, right?
05:34Yeah, absolutely.
05:35While Wayne was on a TV show called Fat Fat and All That.
05:37And I remember I used to send him my DVDs.
05:39Like, bro, tell me if I'm right, if I'm good.
05:41And you would actually watch them.
05:43And that meant so much to me.
05:44And that was 19 years ago in 2007.
05:47And here I am today.
05:48And I just want to encourage somebody.
05:51I'm 41 years old today.
05:53And I finally got my greatest breakthrough of my life.
05:55So, I just want to encourage y'all to be consistent.
05:58And here I am today in New Orleans.
06:01I have a podcast called New Orleans on Fire.
06:03And it is literally on fire by God's grace.
06:06And look, I'm just going to add something to that real quick.
06:11Just to piggyback what he said.
06:14New Orleans on Fire only popped off in January.
06:20December 26th to be exact.
06:22Right.
06:22So, like, the first week of January, last week of December.
06:26And it already has a huge following, not only locally, but globally, you know, through the power of social media.
06:34Last September, I was working at Cafe Du Monde in tears because I'm like, what is going on with my
06:38life?
06:39You know, my last job was in 2005 at Cafe Du Monde.
06:43I was an entrepreneur for 20 years straight, hadn't worked a job, made millions of dollars in real estate.
06:49I used to send you property all the time.
06:51You know, like, I'm popping.
06:52Like, I'm doing virtual real estate, not visiting a property.
06:56I'm talking about hundreds of thousands of dollars.
06:58And boom, I fell into a depression.
07:00I'm at Cafe Du Monde.
07:01I'm 40 years old, and I'm like, what the hell is going on?
07:04Selling beignets.
07:05Begging for tips.
07:07So, look, let me piggyback then, and I'm going to come back around this way while you got the mic
07:12hot.
07:12So, you know, this has changed.
07:15And what you said is, like, kind of a perfect transition.
07:18Like, you did television.
07:19You know, you did some other things.
07:21But from a media perspective, you did television and now social media.
07:26This changes all the time.
07:28What has been your biggest key to success on your digital platform?
07:33As cliche as this might sound, it's about helping people.
07:37One of the things about what New Orleans on Fire is that I'm not the star.
07:41I'm making the people the star.
07:43So, in the business world, there's a term called you have to add value.
07:48And I used to hate that term, but I finally understand it now because I'm adding value.
07:53And a lot of people, they want to be known, but they're not adding value.
07:56And I learned the hard way, and hip-hop taught me this, that the marketplace determines if you're valuable, not
08:01you.
08:02Because you can feel like you're hot, you're sexy, you're handsome, whatever.
08:05But if they're not buying a record, if they're not in love with a record, then it's not valuable.
08:09We don't see value.
08:10So, until the streets decide that you're hot, you're not hot.
08:14So, for New Orleans on Fire, we're interviewing absolutely everybody.
08:18I'm talking about people with two followers to people with thousands of followers.
08:22I don't care about people's followers.
08:23I actually hate when people walk up to me and show me how many followers they have because I've been
08:28that person that's trying to get on, and nobody don't want to help me.
08:31So, I'm very passionate and obsessed.
08:34A lady yesterday, she pitched herself to me.
08:37It was very interesting.
08:38And as I'm talking to this lady, I feel her passion.
08:42And I interviewed her, and she gave Kim Cakes, and Vanna Vanna gave us all clothes.
08:46And she said, you know what, I'm going to be your stylist.
08:49But because of adding value.
08:50I'm obsessed with helping people.
08:52Now, BMAC, how have you grown your audience on your platform as BET now?
08:57But how do you get a show that really resonates with the public and people love?
09:02How have you done it?
09:03That's a great question, man.
09:04Brick by brick, man.
09:05I always tell people that, man.
09:06It's been a long journey, bro.
09:08So, what's crazy is we're in season three, but it hasn't been that many episodes.
09:11We usually get, like, probably, like, six to seven episodes per season.
09:14So, this thing has been able to take off a little fast.
09:16I think, to what you were saying, it's like, people are always worried about making it about themselves.
09:20For me, it was always about the show first.
09:22This was a passion project of mine.
09:24I knew me and my friends were dealing with things.
09:27And, like, I lost my father at 18.
09:28So, I didn't have somebody, like, talk to.
09:30So, I'm in real life trying to, like, figure this shit out with work, trying to be a dad.
09:34I'm like, y'all, I wish there was a platform where I could just get some guidance from.
09:37You know what I mean?
09:37So, it came from a place rooted in just faith.
09:40It wasn't about, like, trying to get clicks and views.
09:42It was never about that.
09:43It grew into that, which was dope, right?
09:45But that wasn't a purpose.
09:47It was something I believed in.
09:48And I think when you have a product that people can relate to, they're going to genuinely, organically just rock
09:53with it.
09:54You know what I'm saying?
09:54So, you know, man, we got over 100 million views in these past couple episodes.
09:58We won awards.
09:59It's BT's number one digital show.
10:00But it was never about me.
10:01It was about the product.
10:03I'm just now starting to get more comfortable kind of putting my, like, being here with y'all.
10:06Because, like, at first, I was like, ah, I just more so want the product to keep growing the show.
10:11It's not really about me.
10:11And organically, people just started to rock with me.
10:14And now I'm here.
10:14But I'm still trying to get even comfortable in these spaces for real.
10:17You know what I'm saying?
10:18Because it was never supposed to be about me.
10:19And I think that's why people rock with it.
10:21It's like, all right, man, this is somebody I can relate to.
10:22You know what I mean?
10:23We live in an era where, like, everybody on social media.
10:26And it's like, you can get lost in, like, trying to keep up with the Joneses and this false life.
10:30You know what I'm saying?
10:30I think people rock with me because I'm relatable, bro.
10:32Like, hey, listen, I'm balling the budget just like anybody else, bro.
10:35This is my homeboy that styled me today.
10:36You know what I mean?
10:37This ain't no Gucci.
10:38You know what I'm saying?
10:39I'm from around the way.
10:40You know what I'm saying?
10:40And I think it just naturally, like, connects with people.
10:44Sean, have you grown your followers, your audience, your numbers?
10:49I feel like, man, just me reinventing myself over the years.
10:52I started off doing, you know, comedy, skits and stuff like that.
10:56Transitioned into doing music.
10:58And then transitioned into doing acting.
11:01But, of course, you know, I'm on the radio now as well.
11:04Right.
11:04As a radio personality on Streets 100.3.
11:07Go ahead and plug that radio station.
11:08Yeah, yeah, yeah.
11:097 p.m. to 10 p.m.
11:10But just constantly reinvent myself.
11:13Like, you know, not getting stuck into, you know, when I went viral in 2019, forget the gap.
11:19You know what I'm saying?
11:19Yeah.
11:20Just imagine if I just stayed like, yeah, I remember I did that in 2019.
11:24It's like you got to move on.
11:25You know what I'm saying?
11:26The internet, people go viral every day.
11:28So you can't get stuck on that one moment.
11:30You got to keep, you know what I'm saying?
11:32Keep going.
11:32Keep going.
11:33Now, do y'all have any, like, hacks that you can maybe share with the public that's not proprietary that
11:39helps push your numbers?
11:40Like, are there certain techniques, a certain time that you post, a certain frequency?
11:45I don't believe in that.
11:46I used to.
11:47And that was part of the reason why I wasn't going viral.
11:49You know, I've brought courses, you know, post three times a day, seven in the morning, 12 in the evening.
11:54I post sometimes 15 times a day.
11:56You know, I've decided to debunk all the hypotheticals.
12:03What I would really say is to work on your mind.
12:05I believe it's all spiritual.
12:07You know, I read a book called The Power of Your Subconscious Mind.
12:09How many of y'all ever heard of that book?
12:11Okay, one person.
12:13Two.
12:14Okay, I'm sorry.
12:14Yeah, I believe everything is internal.
12:16I believe you create your reality from what's inside of you, you know, because I've been trying to study all
12:21kind of stuff for the longest, like, literally.
12:23And I'm going to add to that.
12:25So I've watched your journey, obviously, for a long time.
12:29But this particular portion of your journey, like, you have debunked all of these things where people say, oh, you
12:34don't want to post that many.
12:35It's going to look like spam.
12:36And da-da-da-da.
12:37It needs to be 12 seconds versus 15.
12:39Da-da-da-da.
12:40Like, and there's no method to the madness.
12:42It's but frequency.
12:44Yes.
12:44And I think compelling content.
12:46I've posted seven videos back to back, like, bah, bah, bah, bah, bah, bah, bah, literally, literally, in real life.
12:53You going to add something, B-Mike?
12:54Yeah, nah.
12:54So I think, you know, so at BET, you know, we have the strategy.
12:57And I think what you're saying, like, that's a strategy for your platform.
13:00Correct.
13:01I do think, you know, you should have a strategy for your audience and community, whatever that may be.
13:07Kevon Sage, I joke all the time with him.
13:08I'm like, bro, he posts, like, 15 times a day.
13:11And all them joints be going off.
13:13I can't do that.
13:14And I'll be having New Orleans deep in it.
13:15You know what I'm saying?
13:16You know what I'm saying?
13:16But I can't post 15 times a day, right?
13:18Like, it ain't going to work.
13:19So I think you have to find what works for your audience.
13:21Constantly test things out.
13:23Constantly lean into trends.
13:24But also just post them with intention, right?
13:26Ask yourself, all right, people have short attention spans.
13:29The first three seconds is essential.
13:31The thumbnail, text over video.
13:33The time of day, to your point, I've seen videos go, I posted a video Friday night at, like, midnight.
13:37That joint got, like, a million views.
13:39So to your point, it really don't matter, right?
13:41But I think the intention and grabbing somebody's attention within the first three seconds, that's essential.
13:46Cold opens, those are things y'all should be doing as you're posting content on your platform.
13:49I'm familiar with that.
13:50And I tried that.
13:50And it did work.
13:51I'm sorry, Sean, but now explain to the public what a cold open is.
13:55For sure.
13:55So a cold open is like, let's say you do an interview.
13:57The first three seconds, you take out that interview, it could be Charlemagne the God being like, I love black
14:02people.
14:03Or I love my wife.
14:03Or my wife, I cheated on my wife.
14:05Hopefully he didn't.
14:06But let's say that's what he said.
14:08I'm taking that.
14:09That's going in the first three seconds.
14:10That's going to draw somebody in to watch the clip, right?
14:13I did an interview with Lou Young the other day.
14:14And he just knew that Cadillac records happen during slavery, which is crazy work.
14:19Like, brother, you're bugging.
14:20You're bugging.
14:20But I said, thank you, brother.
14:21I'm going to take that clip.
14:22That's going in a cold open, and that's going to lead into the interview.
14:26And that clip got like 800,000 views, right?
14:28Because it's like, yo, what did he just say?
14:30It brings somebody's attention in.
14:32So a cold open is basically just trying to grab somebody's attention so they'll watch your full clip or your
14:36full interview.
14:39I'll add on to that.
14:40Like he said, you know, it's definitely specific to your audience.
14:44Like, definitely check your insights on your page.
14:46You know what I'm saying?
14:47You can always see at what time, like, most of your followers are online.
14:51So definitely I feel like you should always check that.
14:54And just to kind of let y'all in on the dark side of Instagram, when y'all feel like
14:59y'all shadow banned, it's because they want y'all to pay for promo.
15:02Correct.
15:03So don't ever just feel like, you know what I'm saying, oh, people ain't watching me.
15:06Right.
15:07It's a thing that they do, you know what I'm saying?
15:09To do an ad boost.
15:10Yeah.
15:10Okay.
15:11That's what they want you to do.
15:12So if you got to delete the video and repost it again, keep doing it until, you know what I'm
15:17saying, people see it.
15:18That's how it is on TikTok.
15:20If you get 25 views on it, delete it, repost it again, put another hashtag, you know what I'm saying?
15:25So consistency.
15:27Let me add one more thing.
15:29A strategy is to include other people in what you're doing.
15:32You know, a lot of us, like I've made it my business not to make New Orleans on fire all
15:37about me.
15:38I have two co-hosts, you know, and when you add value, again, the value come back.
15:44So a lot of times when you're trying to do everything by yourself and you don't believe, you know, you
15:48interviewed Visa yesterday.
15:49I pay Visa to film me.
15:50I don't ask Visa to do nothing for me for free.
15:52Right.
15:52But we're helping each other.
15:53We're working.
15:54But I've created a community in my New Orleans on fire ecosystem that I'm adding value to my people.
16:00So a lot of times we just, you know, we want to go viral, but we don't add value.
16:04We're not helping nobody.
16:06So that's a strategy for sure.
16:07Yeah, as soon as I was on the elevator at the Dome yesterday getting in a suite, the lady said,
16:12I just saw you with the kid Visa.
16:14Like, this was just a couple of hours later.
16:16That's crazy.
16:17Yeah.
16:17Now, you talked about how you guys got started.
16:20We have some aspiring content creators out here, maybe some that have recently started, maybe even a couple of veterans.
16:27But what would you tell somebody that's just getting started?
16:32Like, what advice would you give them to kind of start with a good foundation?
16:37Yo, learn how to do everything.
16:38Like, I know every aspect of the production.
16:40I started in behind the scenes producing, right?
16:42Like, I graduated, was at ESPN as a PA production assistant, worked my way up.
16:47So I literally, I know how to create a show.
16:49I know how to create a strategy.
16:50I know how to create a budget.
16:51I know how to strategically roll my show out.
16:54I know every facet of the, every facet.
16:56I know how to edit.
16:57So it helps me when I'm trying to be on camera because I'm looking at it from a totally different
17:02lens.
17:02A lot of people right now just want to be on camera, which is cool, right?
17:05Like, I get it.
17:05But it's like, if you don't know all aspects of production, it'll show.
17:09You know what I'm saying?
17:10I think for me, the reason I'm able to separate myself apart with the show is because it's the whole
17:14total package in which we market it.
17:15We roll it out, everything.
17:17And that's me being hands-on.
17:19Like, I'm on camera.
17:20I'm staying with the editor at night.
17:21I just did BT Awards Media House.
17:23I was doing interviews from 8 to 5.
17:24I stayed with the editor until 9 o'clock.
17:26In the PO office, all right, let's do this clip.
17:29I want this here.
17:30I want this section here.
17:31I want this co-open.
17:32I'm very hands-on.
17:33And that's what makes the product grow.
17:35So that would be my advice.
17:35Like, listen, you need to learn everything.
17:37Learn how to write a script.
17:38Learn how to create a show, a one sheet.
17:40Like, these are essential things that you need to be in this industry.
17:43Whether you're working at a corporate job or not, you should know that as you're being a content creator, a
17:47filmmaker, et cetera.
17:49All right, you guys want to chime in?
17:51One of my greatest books that I've ever read is called Think and Grow Rich.
17:54And what I learned in Think and Grow Rich is that the only people who get what they want in
17:58life is those who know what they want.
18:00And I've discovered that most people really don't know what they want.
18:04Most people are not clear exactly on what they want.
18:07Like, for example, I've always known that I'm supposed to be a star.
18:12Like, that desire, I tried to shake it.
18:15I tried to let people try to dumb me down and, you know, become more introverted.
18:18I've never been introverted.
18:20But what I've discovered about people, because I talk to a lot of people, you talk to them, and like
18:24the Bible says,
18:25out the abundance of the heart, the man, you know, the mouth speaks.
18:28So a lot of people, they claim they want to be viral.
18:30They claim they want to be a star.
18:31But if you talk to them, there's reluctancy.
18:34There's hesitation.
18:35They're not convicted about what they want.
18:37And I've discovered that a lot of people, one of the things Think and Grow Rich says,
18:41it says that a burning desire is the beginning of everything.
18:44And a lot of people are just not obsessed enough.
18:46A lot of people's desire is just not there.
18:49You're not crazy, radical, and clear about what you want.
18:53November 26th, I'll tell you all a story.
18:55November 26th, I sat at the lake.
18:56They got a lake here in New Orleans.
18:57And I wrote down 10 times.
18:59I write my goals down every day.
19:01I am rich and viral.
19:0310 times.
19:0530 days later, I was rich and viral.
19:08That is.
19:0930 days later, December 26th.
19:12Intentionality.
19:12Listen.
19:14Intentionality.
19:15I was clear.
19:16You got to get clear.
19:18And I know a lot of us have heard that.
19:20But you got to get so clear, your mama, your baby, daddy, whoever you in love with cannot negotiate you
19:28out of your conviction.
19:29All right.
19:32He basically, like, really covered what I was going to say.
19:36Just really, you know, be intentional, man.
19:38Like, make sure your heart is in exactly what you want to do.
19:41Because it's a lot that go into this.
19:43Like, you know, people don't really see, like you're saying, learning everything.
19:46Like, ever since I started doing it since 2014, I shoot my own videos.
19:51I even started producing my own songs.
19:53You know what I'm saying?
19:54So, it's, like, a lot of stuff you got to do.
19:56Like, it's stand up until 5, 6 in the morning.
19:58You know what I'm saying?
19:58And I think each one of you guys says something that resonates with each one of you in your story
20:02is that it takes work.
20:04Like, you know, I think sometimes we make it look so easy, right?
20:07And they think there's not much work.
20:08But I ain't going to lie.
20:10I just see JJ working his butt off more than ever right now.
20:13And the dividends are there.
20:15You telling me that she was at BET.
20:16You stayed through your thing.
20:18Then you interviewed all these people.
20:19Your brain was probably fried for a minute.
20:21But you had to jump back in the studio to get it done.
20:24I just seen Sub-20 saw it since the first videos on the lakefront doing their thing in college rooms,
20:31doing the Get the Gat, which went viral with LSU.
20:34Now he's on the radio.
20:35But it's a lot of work involved.
20:37If you think that is easy, this is probably not for you.
20:40I'm just going to tell you.
20:41And get a good team around you, man.
20:42You got to get a good team because you cannot do it yourself, although we try to.
20:45And I know sometimes you have to take it upon yourself to make things happen.
20:49But get your own stuff straight and then get great people around you.
20:52That helps it make so much easier.
20:54Nah, that's a fact.
20:54Heavy on the team.
20:55And I just want to add one point.
20:57So Drewski just hosted the BET Awards.
20:59That's a social media.
20:59Amazing.
21:00That's a social media influencer.
21:01He started at that, and now he's growing this into a brand.
21:04I literally just did this interview with Lou Young, Mojo Brooks, and Kev on stage.
21:07It's like, listen, if you can create a following and get people to follow you on these platforms,
21:11find you something to sell.
21:13Find a community that's going to follow you wherever you go.
21:16So Drewski is now, he is a broadcast channel in his own right.
21:20He is a TV channel on Instagram.
21:21He has created that.
21:23And the BET Awards gave him a crazy bag to bring him on.
21:27I can imagine.
21:27How much?
21:28That's the most Watch Awards show we've had since 2019.
21:32And high production value.
21:34Exactly.
21:34But it's because people, the people that follow him, his community, they came with him to the channel.
21:39So all the influencers here, I advise you guys, you guys are your own brand.
21:44You're your own TV channel.
21:45You are creating the algorithm.
21:47Find you a way to build your community, sell something back to your community, and they're going to invest in
21:52you because they believe in you.
21:53We about to wrap this up, but I just wanted to give a shout-out real quick to my girlfriend,
21:56BET, Ashley Monet.
21:58We used to be on my show.
21:59And she works so hard to do all this product from the West Bank.
22:02But she's amazing.
22:03I love when she took the jump.
22:04She leaped off the porch, said, I'm going to get it, and she has definitely got it.
22:08So big props to her as well.
22:10But I need y'all to give it up loud and proud for a sub-tweet, Sean, for B-Mac,
22:14for J.J. Simmons with New Orleans on Fire.
22:18And I'm Wild Wayne, and we're wrapping this one up.
22:20Thanks, everybody, for sitting through this, man.
22:22Good stuff right here.
22:22Good stuff.
22:23I hope y'all learned something today.
22:24Suede, baby.
22:34Good stuff.
22:35I hope y'all learned something today.
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