00:00AI is new in our lifetimes. It's only been around for a couple of years, really. I mean, very new,
00:05and yet it's changing so fast. Tell us how AI is changing the airline business, in particular,
00:12your airline business. Give us some examples. Yeah, about AI. AI is there. I mean, it's the
00:19timeline of AI started with analytical AI to generative AI to agentic AI and going to general
00:25AI. The aviation has many processes and many operational activities within the airlines,
00:33and we started leveraging AI, and maybe earlier, 2023, when we issue a beta version of the Travel
00:42Companion for our customers. So whenever you log into the app of Saudia or our website, you would
00:49have the opportunity to chat with an AI agent, which this AI is supposed to be your companion,
00:58recommending certain destinations to you, recommending certain cuisines to you in the
01:02destinations where you're going to, recommending a lot of preferences that our customers know.
01:07So we start with AI by knowing our customer, personalizing our customer, understanding what
01:12the needs of our customers, what are the wish list of our customers, and we address them
01:17through technology. So we do not start with technology. We start with the jobs to be done
01:22or the needs of our customers, and we use technology to answer these. So this is an example from the
01:28airline when we launched the Travel Companion. We also launched multiple use cases within the airline,
01:34from HR use cases, AI internally within Saudia, and other use cases, and we continue doing what
01:41we're doing. And by the way, AI knowledge now and practice is across all the organization is not
01:47dedicated to the certain department. So you don't need to have an AI department or a digital
01:52department. Everyone within Saudia group need to play with AI, know AI, understands AI, and incorporate
01:59it in their daily life so that they can speak the language of AI. And under the leader of our,
02:04his
02:05excellency, the director general of Saudia airlines, and his excellency, the minister of transport, we got a
02:11lot of support and sponsorship and leveraging AI in our daily business.
Comments