00:00I think we need to stick with our DNA and have absolute clarity because I think oftentimes in
00:04our industry when something bubbles up and becomes frenetic it can be it can be very
00:10quickly transformed into a fad and I don't want to waste any calories our time is precious in this
00:16moment on following a fad. I think we're just at this really interesting moment where without
00:28intentional pause and without deep contemplation you're at risk of forgetting that you're not just
00:33responsible for leading the charge in this new marketing moment but you're responsible for
00:38for developing and breeding the new age of marketing leaders so your impact is going to last far longer
00:44than the work that you're focused on and so in order for us to be able to deliver against that
00:51promise I think it requires proper thought and for me where I'm landing is the power of
00:57clarity even if that means saying what you don't know that's almost more powerful than declaring
01:04what you do and certainly that's the feedback that I've been getting from my team lead with
01:08clarity transparency repetition debate decide move on and I don't think that has ever been a truer
01:16more powerful concept than in this particular moment looking ahead three years is like almost
01:20an impossible task I feel like but if I was to forecast into the future I would say that what
01:27is old is new again we always value truth-tellers we always value students I for one I'm prideful and
01:35quite loud about declaring that I'm not an expert I'm a student in moments of change experts multiply
01:41and they sell their stories with confidence and in my mind that can lead to what I call magpie effect
01:48which is your teams and your colleagues and your contemporaries can be guilty of fluttering from one shiny
01:55object to the next seeking answers I think the more that you can bring stillness and calmness in
02:02this moment the more you will be grateful yourself and your teams will also respond in kind the creator
02:09space is both equal parts exciting and intimidating there's so much to learn and for us our focus at the
02:18moment the sort of epicenter of where our brands and customers and creators collide is in the area of
02:25sports in recently announcing our partnership the first of its kind global banking partnership with
02:30the IOC for the Olympics I see a world in which creators will be a really important stripe within our
02:37mix and giving them the power to share their voice and lend their credibility with their audiences to the
02:44power and impact of our messages the trust conversation is really interesting one we have over rotated on
02:50this topic I think it can it has featured in some way shape or form in every environment I've been
02:55in
02:56here and I think my takeaway is twofold one for my team and I there's no need to panic trust
03:05is endemic in
03:07our job it is it is a silent contract that we've had with our customers and our audiences forever so
03:14no need to
03:14turn left stay the course as it relates to all the things that you're used to doing to anchor to
03:20trust and to
03:22steadfastly drive trust but I do think that that isn't the full story there is some truth in the idea
03:29that we are
03:30getting disintermediated between the you know our our brands our messages and the people that we're trying to reach and
03:35so there's a there's a
03:37how do you manage for the environments where trust is sort of synthetically being generated you must
03:44influence that and you must give really good thought to how you show up there so it's an and and
03:49not an
03:49or so stay calm if trust is something that's always been important to you don't panic but give some good
03:55deep thought and consideration into how you will show up in those places where trust is being formulated
04:02and you're not part of the control mechanism so how do you influence over control
Comments