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  • 2 days ago
What does happiness smell like? The Who What Wear team discusses a new beauty brand that has bottled the feeling. Learn about their unique citrus, rose, and vanilla scent and the fascinating, science-backed approach behind their products.

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00:00They had kind of detectors on people's facial movements to detect whether they felt happier or not.
00:06Oh my gosh!
00:07You know, we'll be launching on June the 17th. It's a really colourful brand.
00:11We've got our mood-boosting scent as well.
00:13What's in that? Like, what does it smell like? I want to imagine it. Take me there.
00:17Okay, so it's really citrusy with kind of notes of rose and vanilla.
00:22It's really lovely. It smells like holidays.
00:25There's been so much research done on this and we got volunteers in, normal people, to come and smell the
00:33face-feel scent.
00:34And they had kind of detectors on people's facial movements to detect whether they felt happier or not.
00:40Happier or relaxed or not.
00:41Oh my gosh! Super science back! She's not lying!
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