00:00High-speed rail, electric cars, gleaming high-tech mega-cities. China has a lot to show off,
00:05yet it received fewer foreign visitors than Saudi Arabia, which only opened to mass tourism
00:10a few years ago. The lack of visitors is a problem for Beijing, not just because tourists
00:15spend money, but because fewer people are seeing what China has to offer. But for the first time
00:21since the 2008 Olympics, China's having a moment in the sun, on the internet at least.
00:26Guys, I'm about to be the first person to backflip off the Great Wall of China.
00:31It's called China-maxing. Massive high-tech mega-cities,
00:34labubu dolls, Tang-style fashion, futuristic cars, and live streamer trips. However,
00:41internet trends tend to fade quickly. So if China wants the curiosity to turn into real visits,
00:47it has to make the country an easier place to navigate. Letting citizens from 50 countries
00:52travel there without a visa helps. But once they get there, daily life is still pretty hard.
00:58China has a highly developed online ecosystem that works flawlessly for hundreds of millions
01:03of its citizens. But for tourists without local credit cards, bank accounts, or phone numbers,
01:09it can be challenging. Beijing also needs to do a lot more to help foreign visitors get around,
01:14buy tickets and order food. Because if it's not careful, China's maxing moment will disappear
01:20completely before it has a chance to max out on the benefits.
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