00:00You spent years building your brand, but if you skip the legal paperwork, that brand doesn't
00:06actually belong to you.
00:07You could be a victim of brand jacking.
00:10This is when someone mimics your logo or sets up a lookalike social account to steal your
00:15leads, hijack your traffic, or destroy your reputation.
00:20In this digital age, your brand is your currency.
00:23Without formal trademark protection, you are essentially leaving your front door wide open.
00:27Many Nigerian start-ups think trademarking is only for corporate giants.
00:32This is a dangerous myth.
00:34When you ignore intellectual property, you aren't just losing a name, you're losing the ability
00:39to defend your business against copycats looking to capitalize on your sweat equity.
00:46Investors don't just look at your products, they look at your assets.
00:50A brand without legal protection is a security risk.
00:53Before you launch that next campaign, be sure to secure your identity.
00:58Trademark your name and stop treating your brand like an afterthought.
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