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Transcript
00:04Becoming a social media manager involves developing a mix of digital skills,
00:08strategic thinking, creativity, and experience with various platforms.
00:12Here's a step-by-step guide to get started.
00:14White Heavy Checkmark 1.
00:16Understand the role a social media manager is responsible for.
00:19Creating and scheduling.
00:21Managing social media accounts, Facebook, Instagram, Twitter slash X, TikTok, LinkedIn,
00:26etc. Engaging with followers and responding to comments slash
00:30running ad campaigns analyzing performance metrics developing content strategies
00:34Checkmark 2.
00:35Gain relevant skills You don't need a specific degree,
00:38but you do need relevant skills, core skills, content creation, graphics, videos, captions,
00:44copywriting social media strategy Community Management Analytics,
00:48Google Analytics, Platform Insights, paid advertising, Facebook Ads Manager, etc.
00:53Useful tools to learn Canva slash Adobe Creative Suite Buffer,
00:58Hootsuite, or later, scheduling tools, Meta Business Suite, for FB slash IG Ads,
01:03TikTok Ads, LinkedIn Campaign Manager, etc.
01:06White Heavy Checkmark 3.
01:08Take courses or certifications free and paid resources can help.
01:12Free, Meta Blueprint, Facebook slash Instagram Training, Google Digital Garage,
01:17Digital Marketing, HubSpot Academy Paid.
01:19Coursera, Social Media Specialization, Hootsuite Academy, LinkedIn Learning,
01:23White Heavy Checkmark 4.
01:25Build your own presence Choose a niche and consistently post quality content.
01:29This becomes your personal portfolio.
01:31Demonstrate your skills by growing your own social media accounts.
01:34White Heavy Checkmark 5.
01:36Create a portfolio include, sample posts, graphics plus captions, campaign strategies
01:41analytics from accounts you've managed.
01:44Case studies, even hypothetical ones, White Heavy Checkmark 6.
01:47Get experience start with, freelance work, Fiverr, Upwork, internships volunteering for
01:53small businesses or non-profit side projects White Heavy Checkmark 7.
01:57Apply for jobs or clients Common job titles, social media coordinator, content manager,
02:02digital marketing assistant look on, LinkedIn indeed remote job boards,
02:06we work remotely, contra, etc.
02:09White Heavy Checkmark 8.
02:10Stay updated.
02:11Social media trends change fast.
02:13Follow, social media examiner later blog Neil Patel HubSpot blog bonus,
02:18Should you niche down?
02:19Many social media managers find success by specializing in, a particular platform, e.g.,
02:24Instagram only, a niche, e.g., beauty brands, real estate, tech startups.
02:30White Heavy Checkmark.
02:30Well, it has kto,amı, isn't connected.
02:32What you want to do, it?
02:32What do you want to do?
02:33With theÿÿÿÿÿÿÿÿ Google
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