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A year ago, "Gen Z" barely appeared in Rahul Gandhi's vocabulary. Today, it's everywhere.

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00:00Rahul Gandhi wants to be your Gen Z friend, is he?
00:04A few days ago in Kota, India's exam factory where 1.2 lakh teenagers grind for NEET and JEE,
00:11a 56 years old man stood up and called them his friends.
00:19Not the youth, not young India, Gen Z by name.
00:27This is Rahul Gandhi, 4th generation Gandhi, son of a Prime Minister, grandson of a Prime Minister,
00:33great-grandson of a Prime Minister, telling Generation Z that their future is being stolen
00:38and that he is the one who will fight for it.
00:41This is not a political meeting.
00:45So, let me ask the blunt question.
00:48Has Rahul Gandhi suddenly shifted his strategies over the last 12 months
00:51to try and now become the leader of India's Gen Z or is the veteran dynast just wearing Gen Z
00:57as a costume?
00:58We pulled 12 months of receipts.
01:00Here is the granular picture.
01:06Start with the word itself, Gen Z.
01:08Go back and look 18 months ago, it is not in his vocabulary.
01:12Then in September 2025, something happens next door.
01:16And they have sacrificed their young lives for a clean change.
01:19Nepal's Gen Z pours into the streets and brings down a government.
01:23A year earlier, Bangladesh's students had pushed out Sheikh Hasina, Sri Lanka before that.
01:28And within days of Nepal, Rahul Gandhi is on X, writing that India's students, India's Gen Z,
01:33will save the constitution and stop vote theft.
01:37That is the switch.
01:39The vocabulary does not drift in slowly.
01:41It flips on right after a youth uprising on the border.
01:45The issues, one by one.
01:47Now the substance, five issues.
01:49Let's be specific.
01:50Issue one, exams and paper leaks.
01:53Now this is his sharpest youth play and it's brand new in its intensity.
01:56The campaign even has a name.
01:58Chhatro Ghi Guj, the roar of students.
02:02Launched from Kota on June 17th, Allahabad, Patna, Delhi to follow.
02:05The demands are aspirant specific, not vague.
02:08Decentralize NEET, scrap the exam fees, jail the paper leak rackets and sack Education Minister
02:13Harmi Indra Pradhan over the NEET UG mess that forced a re-exam.
02:17Issue two, jobs.
02:18But a new argument.
02:19This is where the shift is genuinely intellectual, not just cosmetic.
02:23In June, he walks into a Nehru place repair shop, sits with two technicians, Shivam and Saif
02:28and makes one line do all the work.
02:31We assemble, we import, but we don't build.
02:43His case, Make in India is a sticker, not a factory.
02:47The iPhone, the TV, components fly in from China.
02:50India just screws them together.
02:52Manufacturing's share of the economy, he says, has slid to about 14%.
02:55And here's the part aimed straight at an 18-year-old.
02:59China is the world's electric market.
03:01China is 10 years ahead on batteries, motors, optics, drones, AI.
03:05And without that production base, there are no jobs for you.
03:09Whatever you make of the economics and the BJP fights on it, we'll get there.
03:13This is him reframing unemployment as a story about technology and the future.
03:18It just so happens that unemployment is the single biggest thing Indian youth tell pollsters about.
03:24Few things are more Gen Z than this.
03:28Issue 3.
03:28Vote Chori.
03:29The big one and the most honest tell.
03:31This is the loudest thing he's done all year.
03:34Vote Chori.
03:35Vote theft.
03:36He alleges the roles were rigged in Karnataka's Mahadev Pura, in Aland,
03:39then claims 25 lakh stolen votes in Haryana.
03:42Who is this lady?
03:43Even waving a photo, he says, proves duplicate voter IDs,
03:46which turn out to be a Brazilian influencer stock image.
03:49Then Gujarat, where he calls the SIR exercise organized, strategic theft,
03:53and the election commission not a referee but a player.
03:56Here's the granular bit you should not miss.
03:58This is not, on its face, a youth issue at all.
04:00It's an institutional integrity argument.
04:02And yet this is the one he pins the Gen Z label on hardest.
04:05On November 5, two days before Bihar voted,
04:08It's the responsibility of Gen Z and youths,
04:11that you all come to Bihar and vote.
04:14So watch what is happening.
04:16The youth framing is not growing out of the issue.
04:18It is being bolted onto the issue.
04:21Issue 4.
04:22Caste Census.
04:23The oldest plank running underneath all of it.
04:25He calls Delangana's caste survey a milestone for social justice,
04:29demands a national caste census, private sector reservation,
04:31representation for the 90% Bahujan.
04:34To be precise here, this is aimed wider than Gen Z.
04:37It's his whole social justice politics.
04:39But Rahul Gandhi fuses it with a youth pitch through one idea
04:43young Indians feel in their bones.
04:46Social mobility.
04:48The auto driver's daughter who becomes an IS officer
04:50is front page news because it is rare.
04:53That's the bridge from caste to your future.
04:56Issue 5.
04:57The climate play and anxiety hacks.
04:59This one does not look like politics at all.
05:01In late April, he flies to the undermans, straps on a tank,
05:05and dives the reefs of Great Nicobar.
05:08Then drops a 16-minute film on Instagram on World Environment Day.
05:13This is what Modi does not want you to see, the caption goes.
05:16His target is the 72,000 crore Great Nicobar Mega Project.
05:20His charge, forests have been failed, coral reefs have been erased from official maps,
05:24the Shompan and other tribes pushed off the land in violation of the Forest Rights Act.
05:28All of this, in his words, so that one businessman can build hotels and casinos there.
05:34This is arguably the most Gen Z thing he did all year.
05:37Why?
05:38So, I'm tempted to mention here a survey done by Deloitte, right?
05:41It's called the Deloitte Global Gen Z and Millennial Survey.
05:43This survey found out that after unemployment, the second most pressing concern for India's Gen Z was
05:49drum roll.
05:50Climate change.
05:52It's not just what, it's how.
05:54The format changed as much as the content.
05:56Some years back, his big idea was Nyai, a minimum income check.
06:00Welfare politics, we will give you X.
06:02In 2024, it evolved into Yuvarnyai, five youth guarantees, an apprenticeship law, a start-up fund,
06:09still guarantee politics.
06:10Now this year, the verb has flipped.
06:12It's no longer we will give you a job.
06:14It's they are stealing your future.
06:15Stand up.
06:16From welfare to mobilization.
06:18From the manifesto to the phone repair shop.
06:20From the rally stage to the vertical video.
06:22And the undermanned scuba reels are Exhibit A.
06:25Pulling cool.
06:26And next PM comments from an audience that has never once watched his parliament speeches.
06:30That is the language of a movement aimed at people who grew up on a smartphone.
06:34Some of whom are now calling themselves Cockroaches.
06:36The shift is real.
06:37Name one or maybe couple of political leaders that you look up to.
06:42Opposition bhi hai to wahi, eh ki thali ke chatte batte hain.
06:45For the past 15 or 20 years, he's been labelled as a Papu or what not.
06:48But I as a person have seen him grow as a politician.
06:52Good, but he is not creating enough value.
06:55Now don't paper over all of this.
06:57Because if we stopped there, we'd be doing PR, right?
07:00We are not.
07:00Three problems.
07:01One.
07:02One hole half filled.
07:03One wide open.
07:04Let me explain.
07:05Ask Indian Gen Z what keeps them up.
07:07And two answers come back loud.
07:09Climate and mental health.
07:10On climate, as we just saw, he actually showed up.
07:12The great Nicobar gave him a real flag to plant.
07:15And 84% of Indian Gen Z told Deloitte they had felt climate anxiety in the past month.
07:19So the appetite is there.
07:20But notice what kind of climate.
07:22One photogenic project.
07:23One villain.
07:24One reef.
07:25Not a word on the systemic stuff.
07:27The air the cities choke on.
07:29Cities like Bangalore.
07:30The heatwaves.
07:31Emissions.
07:31The actual climate policy a generation says it wants.
07:34He found the climate story that doubles as an anti-Modi story and stopped exactly there.
07:38Such beauty is going to be destroyed.
07:40On mental health.
07:41Second only to cost of living for Gen Z worldwide.
07:43There is nearly nothing from Rahul Gandhi.
07:45That is if you ignore this YouTube video.
07:47He has talked about it here and there.
07:49But there has been no concerted campaign on that front yet.
07:52So that hole is still wide open.
07:542.
07:54The substance is partly a retrofit.
07:56Strip away the word Gen Z.
07:58And a lot of this.
07:59Cast censors.
08:00Anti-Modi.
08:01Institutions under threat.
08:02Is the same congress argument he has made for a decade.
08:05New label.
08:05Older bottle.
08:073.
08:07His facts are contested.
08:08On manufacturing.
08:09The BJP hits back hard.
08:11India is now the world's second largest mobile phone maker.
08:14300 plus plants up from 2 in 2014.
08:16Electronics exports past 38 billion dollars.
08:20On Vortuary.
08:20The election commission's answer is cold still.
08:22File it under oath or apologize.
08:24He has not filed the affidavit.
08:26That hole is his to fill.
08:29And then there's the scoreboard.
08:31Lights.
08:31Camera.
08:32Action.
08:32Gun.
08:35The Gen Z campaign hit its loudest pitch right before Bihar
08:38totaled in November 2025.
08:40The result?
08:41The NDA took 202 of 243 seats.
08:44Congress contested 61 and won, guess how many?
08:47Six.
08:48A migration hit youth-heavy state.
08:50The exact terrain this whole strategy was built for.
08:54And it did not convert.
08:55Critics also land a clean logical jab.
08:57If you insist every election is stolen, why keep contesting them?
09:00Intent is one thing.
09:01Persuasion is another.
09:02So the verdict.
09:03Now I'm in serious trouble.
09:05Yeah.
09:05Has Rahul Gandhi consciously turned towards Gen Z this year?
09:08Yes.
09:09And unusually openly, he named the generation.
09:12Borrowed the energy of the protests next door.
09:14Built a student campaign around exams.
09:16Recast unemployment as a fight about the future.
09:18And turned a coral reef into a viral Instagram protest.
09:22The attempt is not in doubt.
09:24But three things sit on the other side of the ledger.
09:26His climate pitch is one viral dive, not a climate policy.
09:30And on mental health, a top Gen Z worry, he's said very little.
09:34Half his youth agenda is old Congress politics in a new front.
09:38And the one verdict that's already in, which is Bihar, says the under 25s were not listening.
09:43Rahul Gandhi quite clearly has decided to become a Gen Z politician.
09:46Whether Gen Z agrees is a different question entirely.
09:49And that one they will answer at the ballot box, not on X.
09:53But tell me what you think.
09:54Do you think Rahul Gandhi has it in him to become the leader of the Gen Z?
09:59He's 56 years old now.
10:01Tell me what you think in the comments.
10:02Like and share this video if you enjoyed it.
10:04Follow us on Instagram and YouTube.
10:06I'm Manish Adhikari.
10:08First things fast.
10:10No.
10:11No.
10:12No.
10:12No.
10:12No.
10:12No.
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