00:00The Audi Nuvolari will be the first production model that will bring to life the Radical
00:08Next as a new way of thinking.
00:11The Radical Next philosophy, design philosophy, is based on the understanding that Audi is
00:18at its best with an unmistakable combination of four principles, the clarity, technicality,
00:26intelligence and emotion.
00:28The Nuvolari embodies the brand values in its most visceral form, progress through technology.
00:37For us, technology is never there for its own sake, it's there as a means to an end, and
00:46the end always has to be an emotion.
00:50We want to prove that technology has power, has power to excite, to shock and to elevate
00:58your mind to a higher level, to go beyond your limit and, you know, trespass your limits
01:06in courage and imagination as well.
01:10The design is guided by the four principles of our design philosophy, clear, technical, intelligent
01:16and emotional.
01:18Our approach is very much of radical simplicity and reducing everything to what really is essential.
01:27So, on this car, every part of the design has a purpose, has a reason to be there.
01:34There is no decoration, nothing is left.
01:37Our new identity is defined by the vertical frame, and the vertical frame, for the first
01:43time, is applied to a hybrid vehicle.
01:47What's really interesting is the execution of the vertical frame with the 64 tiles, aluminum
01:54tiles, very precise, that they change the angle in their position to allow the optimum airflow.
02:03I would describe the overall presence of the Nuvolari as very confident, very precise and effortless
02:10at the same time.
02:13It is very powerful without being aggressive.
02:21It's an Audi, so it doesn't need to shout to be heard.
02:25The interior is a study in clarity and control.
02:31Everything supports the act of driving.
02:34Every essential function is in line with the driver's side.
02:41Truly the Nuvolari interior is an expression of the precision and technicality of Audi.
Comments