00:00But these aren't the national team jerseys. They look a little bit different.
00:03Like, what is this? We are at the epicenter of what the World Cup should be.
00:08The World Cup is about to start in New York City and that means that right now
00:11all the national teams are delivering new jerseys. Mikey, Adidas, Puma, you name it.
00:17Everyone is trying to get the best kit on the market. But we are at the best
00:21place to find a jersey. We're in Design FC's actual premiere for the jerseys
00:27that they have created with children from all across the globe.
00:31This is where you need to be. And we're going to talk to the people who have made this possible.
00:35What this represents is exactly what software in this country has been missing.
00:40The culture, the community from around the world, all coming together in the United States.
00:44Let's hear it from the people who've made this possible.
00:48My name is Omri. I'm the founder, executive director of Design FC.
00:51Let me first tell you about Design FC. We're a youth design nonprofit
00:55and we work with youth around the world, teaching them creative skills
00:59by having them design their own sport jerseys and apparel.
01:03So for us, there's like a whole side of the game, the creative side of the game
01:07that a lot of young people don't know about.
01:09And so through like free after school programs, creative initiatives,
01:13we expose kids to like the creative side of the game.
01:17And so for us, it's all about like using the sport jersey to like unlock the kids' eyes
01:22to what is possible when it comes to like the world of art and design.
01:26And then we go and partner with professional athletes, brands, leagues, teams,
01:32and like bring those types of partners into our programming environment
01:37for like young kids to collaborate with the best of the best.
01:40I'm Oliver Steinglass. I'm the COO of Design FC.
01:43And we are at the epicenter of what the World Cup should be.
01:48What are all these kids where like I'm seeing jerseys from all over the world,
01:52but these aren't the national team jerseys.
01:54They look a little bit different. Like, what is this?
01:56Yeah. So for the World Cup, Design FC launched the Youth Creative Collective,
02:00which is an initiative to connect youth from around the world
02:03through sport design and storytelling.
02:05So we have 37 nonprofit organizations that we've partnered with,
02:11and they each selected a student between the ages of 12 to 18 to redesign their national team kit.
02:18So we have literally, you can see on the map, like everywhere from Canada, Croatia, Japan, Argentina,
02:27Portugal, all across the world.
02:29And each jersey tells like a unique student-led, youth-driven story about their country.
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