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  • 15 hours ago
A farmer's son transforms into a fashion mogul, building a billion-dollar luxury empire while staying true to his humanistic values and commitment to ethical business practices and fine craftsmanship.
Transcript
00:10Fire is a symbol of great human reflection, but fire, ah, has always been my life.
00:36Many people told him, you're crazy, because it's hard for the world.
00:44Not to call a visionary crazy.
00:49I left everything from his childhood.
00:53We didn't have a surplus, but it was a good life.
00:57Without light, without a bathroom, we had nothing.
01:09I've always been a dreamer.
01:11Then I hear people talking about cashmere.
01:16Brunello had a very clear design, the quality was absolutely unquestionable.
01:22He invented the colored cashmere, which was a great success.
01:28Hello?
01:29Good morning, Brunello.
01:30I would like to buy a million dollar sweater.
01:35Are you crazy?
01:46I wanted to build a company that was based on the great values of man, ethics, morals, and
01:52dignity.
01:53Yeah.
01:54He never talks about the product, but he talks about something that is superior.
02:00And if you feel like a custodian, not an owner, everything changes.
02:05I feel responsible for the beauty of the world, and so this makes me live with a different joy.
02:12Boy.
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