00:00Think the Super Bowl is the biggest sporting event in the world?
00:03The numbers say otherwise.
00:05American football continues to grow,
00:07and the NFL has done an outstanding job
00:09expanding its audience through massive halftime shows,
00:12featuring some of the biggest stars in entertainment.
00:16Bad Bunny's Super Bowl performance was a huge success,
00:19attracting new viewers and connecting with Latino audiences
00:23across the United States.
00:25But when it comes to global reach,
00:27the World Cup remains untouchable.
00:30The difference is simple.
00:31American football is primarily played in the United States,
00:34while football is played across every continent,
00:37with leagues, clubs and competitions
00:39reaching virtually every corner of the globe.
00:42That reality was on full display
00:45during the 2026 World Cup opening ceremony in Mexico.
00:49Shakira, a longtime World Cup icon
00:52and a performer familiar with the Super Bowl stage,
00:55helped deliver an event that captured worldwide attention,
00:58regardless of language, time zone, or who was playing.
01:02The opening ceremony combined sport, music, and culture,
01:06while showcasing the host nations to a global audience.
01:09And the numbers reflected that scale.
01:12The World Cup opener between Mexico and South Africa
01:16drew more than 1.42 billion viewers worldwide.
01:19The Super Bowl attracted 125.5 million.
01:25Football is even borrowing ideas from American sports entertainment
01:28with a halftime show planned for this year's World Cup final.
01:32But one thing remains clear.
01:35When the World Cup begins, the world watches.
01:38In the life of nine states,
01:38do well with the local theaters.
01:39Reg Student Sports Angels
01:44Get laid out of their cars if any 부erent.
01:46First is Tolerun Do anything?
01:48Glen Common Walters and the world.
Comments